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The Upside Of Irrationality: The Unexpected Benefits of Defying Logic
 
 

The Upside Of Irrationality: The Unexpected Benefits of Defying Logic [Paperback]

Dan Ariely
3.3 out of 5 stars  See all reviews (3 customer reviews)
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The Upside Of Irrationality: The Unexpected Benefits of Defying Logic + Predictably Irrational Revised And Expanded Edition: The Hidden Forces That Shape Our Decisions + Thinking, Fast and Slow
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Product Description

Review

Praise for Predictably Irrational: 'For anyone interested in marketing -- either as a practioner or victim -- this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times --This text refers to the Hardcover edition.

Book Description

How can large bonuses sometimes make CEOs less productive?
Why is revenge so important to us?
How can confusing directions actually help us?
Why is there a difference between what we think will make us happy and what really makes us happy?

In his groundbreaking book, Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us to make unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term bad habit, how we learn to love the ones we’re with, and more. The Upside of Irrationality will change the way we see ourselves at work and at home—and cast our irrational behaviors in a more nuanced light.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

3 Reviews
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Average Customer Review
3.3 out of 5 stars (3 customer reviews)
 
 
 
 
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5.0 out of 5 stars Typical Behavioural Economics (in a good way), Feb 21 2011
By 
Shawn Arora (Toronto, ON) - See all my reviews
(REAL NAME)   
If you're familiar with behavioural economics (Freakonomics, Predictably Irrational, etc.), then you know what to expect -- no surprises here. Great read.
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0 of 3 people found the following review helpful
3.0 out of 5 stars Needs a kindle version, May 15 2011
This review is from: The Upside Of Irrationality: The Unexpected Benefits of Defying Logic (Paperback)
The first book permanently altered my model for dealing with people - it had a big positive impact. I won't be buying this until there is a Kindle version, which is when the review gets a 4 or 5.
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2 of 8 people found the following review helpful
2.0 out of 5 stars Irrational Purchase, July 7 2010
By 
C. Gee (Haida Gwaii BC Canada) - See all my reviews
(REAL NAME)   
The difficulty with this book is there is far too much Dan Ariely and his life circumstances and not enough attention paid to the practical use of the irrational approach to decision making. The author has had a tough go in life, having to deal with extensive burns and their aftermath, but that has taken over the book and it becomes a boring read. I sent the book on to the thrift store where someone will get it for what it is worth maybe $00.25
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