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The Viking Manifesto: The Scandinavian approach to business and blasphemy [Paperback]

Steve Strid , Cales Andr?asson , Andr
2.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

July 1 2008 0462099326 978-0462099323 1
The Vikings went from making wine snifters from the skulls of their enemies to selling furniture in flat boxes. They took civilization based on pillaging and plundering and gave us The Nobel Prize and IKEA. The Vikings are back, and this time they mean business. The Viking Manifesto is a call to arms for a new way of doing business. It's about having an original idea and a different way of making it happen. The ancient Vikings got rich with swords and fast ships; the modern ones with safe cars (Volvo) and sippable vodka (Absolut). Both broke the rules. Both came from nowhere to take the world by storm. This book reveals how Scandinavian companies are making a huge impact on the business landscape, and what lessons other companies can learn from them. It is a book that will astonish, inspire and amuse.

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About the Author

Steve Strid is a copywriter and brand consultant and has written close to a hundred articles for dozens of periodicals including the [i]Guardian, Sunday Times, Los Angeles Times, Reflexions, Innova[/i] and [i]Marie Claire[/i]. He lives in France.

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2.0 out of 5 stars An idea is not enough Nov. 9 2011
Format:Paperback
I picked this up in Copenhagen Airport, thinking I'd have a good laugh while learning something as well, and being inspired.

I was wrong. I think the authors actually do try to be funny, but they are not. It becomes artificial and superficial. The result is not even mildly entertaining, just plain indifferent.

Few of the stories in the book are interesting or educating, let alone useful. And as you work your painful way through the book, they increasingly give the impression that the authors really had to come of with something. SOMEthing. To fill out 50 'chapters'. Another typical disease of this type of books: Why dos it have to be 50? Or 33? Or even 10? If you only have 7 or 8 things to actually tell, then only tell those, and tell them well. Or, in this case even better: Don't write a book!! Please.

What's more, it is not about Vikings. Not even about Scandinavia. Almost only about Swedes. No surprise, as one author's name sounds Swedish ' but t(he)y could at the very least have had the decency of taking the trouble to do a proper research. A couple of examples: Denmark has 4 million inhabitants? ' no it doesn't, it has more than 5.5 million, or a mere 37.5% more than stated in the book. And not only one Skype's founders is Scandinavian, they both are ' a Dane and a Swede. Need I say that only the Swedish guy is mentioned in the book?

Why two stars then? Well, because I'm generous. The short chapters and the easy (though not always correct) wording makes for an easy read. A loo read.

But certainly not more.
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Amazon.com: 3.0 out of 5 stars  5 reviews
3 of 3 people found the following review helpful
2.0 out of 5 stars An idea is not enough Nov. 9 2011
By Bjorn Clasen - Published on Amazon.com
Format:Paperback
I picked this up in Copenhagen Airport, thinking I'd have a good laugh while learning something as well, and being inspired.

I was wrong. I think the authors actually do try to be funny, but they are not. It becomes artificial and superficial. The result is not even mildly entertaining, just plain indifferent.

Few of the stories in the book are interesting or educating, let alone useful. And as you work your painful way through the book, they increasingly give the impression that the authors really had to come of with something. SOMEthing. To fill out 50 `chapters'. Another typical disease of this type of books: Why dos it have to be 50? Or 33? Or even 10? If you only have 7 or 8 things to actually tell, then only tell those, and tell them well. Or, in this case even better: Don't write a book!! Please.

What's more, it is not about Vikings. Not even about Scandinavia. Almost only about Swedes. No surprise, as one author's name sounds Swedish -- but t(he)y could at the very least have had the decency of taking the trouble to do a proper research. A couple of examples: Denmark has 4 million inhabitants? -- no it doesn't, it has more than 5.5 million, or a mere 37.5% more than stated in the book. And not only one of Skype's founders is Scandinavian, they both are -- a Dane and a Swede. Need I say that only the Swedish guy is mentioned in the book?

Why two stars then? Well, because I'm generous. The short chapters and the easy (though not always correct) wording makes for an easy read. A loo read.

But certainly not more.
1 of 1 people found the following review helpful
1.0 out of 5 stars Good Book, Bad Shipping July 21 2012
By JOSE F. DEL VALLE P. - Published on Amazon.com
Format:Paperback|Verified Purchase
The book it's very interesting, but the shipping method offered by the seller was a mess: no tracking information, it took more than 20 days to the book to arrive !. I wrote to the seller and NEVER answered my question. !!!! if you are in a hurry don't buy here
5.0 out of 5 stars Why No One Ever Forgets A Viking Dec 25 2013
By Abby Hagyard - Published on Amazon.com
Format:Paperback
The Viking Manifesto is the smartest insider credo ever written. Yes, it takes a little blasphemy to break eggs... then again, no one ever made a souffle without a broken egg or two. Hats off to my fellow Vikings... well done, gentlemen!!!

Abby Hagyard
Now What? Strategies
[...]
3.0 out of 5 stars quick, enjoyable, informational Nov. 4 2013
By Justin Carroz - Published on Amazon.com
Format:Paperback|Verified Purchase
A very enjoyable read that reminds those of us who don't have company cultures that are similar that there are many ways to success. The quick examples of out of the box thinking wrapped in with some world history are both entertaining and informational. I would recommend this book for any marketing/business professional or student who is looking to spark some creativity and have some fun in the process.
4.0 out of 5 stars Loved it! Nov. 14 2012
By Tawn Holstra - Published on Amazon.com
Format:Paperback|Verified Purchase
I really enjoyed the whole book, short chapters that give great stories. although there is no "How To" specifics, it has wonderful insight in how to bending rules can be profitable and exciting.
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