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The Visual Story: Creating the Visual Structure of Film, TV and Digital Media [Paperback]

Bruce Block
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

Oct 24 2007
If you can't make it to one of Bruce Block's legendary visual storytelling seminars, then you need his book! Now in full color for the first time, this best-seller offers a clear view of the relationship between the story/script structure and the visual structure of a film, video, animated piece, or video game. You'll learn how to structure your visuals as carefully as a writer structures a story or a composer structures music. Understanding visual structure allows you to communicate moods and emotions, and most importantly, reveals the critical relationship between story structure and visual structure.

The Visual Story offers a clear view of the relationship between the story/script structure and the visual structure of a film, video, or multimedia work. An understanding of the visual components will serve as the guide to strengthening the overall story.

The Visual Story divides what is seen on screen into tangible sections: contrast and affinity, space, line and shape, tone, color, movement, and rhythm. The vocabulary as well as the insight is provided to purposefully control the given components to create the ultimate visual story. For example: know that a saturated yellow will always attract a viewer's eye first; decide to avoid abrupt editing by mastering continuum of movement; and benefit from the suggested list of films to study rhythmic control. The Visual Story shatters the wall between theory and practice, bringing these two aspects of the craft together in an essential connection for all those creating visual stories.

Bruce Block has the production credentials to write this definitive guide. His expertise is in demand, and he gives seminars at the American Film Institute, PIXAR Studios, Walt Disney Feature and Television Animation, Dreamworks Animation, Nickelodeon Animation Studios, Industrial Light & Magic and a variety of film schools in Europe.

The concepts in this book will benefit writers, directors, photographers, production designers, art directors, and editors who are always confronted by the same visual problems that have faced every picture maker in the past, present, and future.

* Now in full color!
* Written by a renowned producer, visual consultant, and teacher
* The material in this books applies to any kind of visual story, including films, animated pieces, video games, and television

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Review

"Bruce Block masterfully deconstructs visual storytelling. Exposure to this material is essential for all students of cinema. This book will make you a better filmmaker." --American Film Institute

"Bruce Block's work gives the visual storyteller a framework for making story-driven decisions, not just visual choices. It gives the filmmaker tools to create harmony and counterpoint between the story structure and its visual realization on the screen." --Randy Nelson, Dean of Pixar University, Pixar Animation Studios

"Bruce Block is legendary in the field of broadcast design. His profound insight into the art of visual storytelling will forever change the way you work." --Dan Pappalardo, Executive Creative Director/Partner, Troika Design Group

"I spend much of my time in pre-production quoting Bruce Block to my cinematographers, production designers, costume designers, and editors. In all my years in the business I've never found a clearer more useful articulation of film grammar." --Jay Roach, director of Austin Powers, Meet the Parents, and Meet the Fockers

"Bruce Block's in-depth understanding of Visual Structure is inspirational to those working in animation. This reference source is invaluable and essential for any artist." --Walt Disney Television Animation

"I think every cinematographer-in-training should read this book. It will teach them how important collaboration with others in the crew is by having an overall concept of all that goes into the creation of the Visual Story." - Rexford Metz, ASC

"His book is a sort of Elements of Style for filmmakers, and any screenwriter, director or cinematographer with a point of view will find a great deal of creative inspiration in The Visual Story's guide to the fundamentals of the craft..."- American Cinematographer

About the Author

Bruce Block has worked in a creative capacity on dozens of feature films, television shows commercials and animated films. His feature film producing credits include Something's Gotta Give, What Women Want, America's Sweethearts, The Parent Trap, and Father of the Bride I & II. He served as creative consultant on Spanglish, As Good As It Gets, Stuart Little and many other feature films and television productions. He is an adjunct Professor at the USC School of Cinema & Television and teaches classes in visual structure at the American Film Institute, PIXAR Studios, Walt Disney Feature and Television Animation, Dreamworks Animation, Nickelodeon Animation Studios, Industrial Light & Magic and a variety of film schools in Europe. Mr. Block also consults with video game designers and software companies creating new interactive media. He can be reached at www.bruceblock.com.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most helpful customer reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars "The Visual Story" 100% reccomended Jan 7 2010
Format:Paperback
Being in the animation industry (film and television), I was suggested to read this book by one of my peers, and am I ever glad I did.

Even just flipping the pages quickly upon buying it, i learned so much, and immediately delved in and read it front to back in no time. Mr. Block has produced a work here that really breaks down visual structure, level by level, with concrete photographic and written examples used throughout the history of film.

You will never watch movies in the same way, in a positive way. This knowledge has added a whole new level of understanding for films, and appreciation for the effort and amount of artistic layers put into them. It also has the effect of completely motivating someone to create their own films, which Is the bug I've caught, and this book certainly has given me a strong foundation on understanding and creating visually interesting works(although he strongly advocates a strong story before any visuals).

I 100% suggest this book for any aspiring film maker, or even for anyone who wants to learn another side of film-making, simply to enjoy them in a different light. If you have a great story you want to tell, this book will give you the tools to assist the story with meaningful and interesting visuals.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Best Kept Secret Sep 17 2009
Format:Paperback
This is an excellent book. It will make you an expert instantly in the visual arts.
First, all pages are glossy and in colour. The chapters are short, the tone is direct, the information aplenty and invaluable.
You learn how to mix colours, blend camera movement, how to arrange the frames,
what will grab attention; it is endless.
I will keep this one close to me when I shoot. This is essential reading for anyone who is serious about moving digital arts.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.6 out of 5 stars  30 reviews
29 of 32 people found the following review helpful
5.0 out of 5 stars A Unique, Must-Have Book for Filmmakers Feb 5 2008
By Nancy Hendrickson - Published on Amazon.com
Format:Paperback
I teach a class called "Story" at Los Angeles Film School and this book is on my Recommend Reading List for all students but I especially tout it to cinematography, production design and directing majors. There are many books that talk about the basics (shot size, 180 degree rule, etc.) but if you want to go beyond that to find out what kinds of choices the great filmmakers make and why, this is the book with the answers.

One thing young filmmakers and students often fail to understand about the auteurs and master directors is that they base their shots on what serves the story, not the fact that the shot "looks cool." I love the fact that author Bruce Block talks so much about the need for the visuals to follow and reflect the ups and downs of the underlying story structure. I also love the fact that that he takes film theory and shows the filmmaker how to apply it. Ordinarily, film theory and film practice are two separate worlds.

I never thought I'd find a film book I liked better than the first edition of "The Visual Story," but now I have: It's the 2nd edition, which has a bigger, easier-to-read format, many more color illustrations and more, updated examples. The students who've taken my advice and read this book are blown away by it. I believe it should be mandatory reading for anyone who is in the film business or who hopes to be.
16 of 17 people found the following review helpful
5.0 out of 5 stars It has changed the way I handle preproduction for life! April 1 2009
By N. Schale - Published on Amazon.com
Format:Paperback
The Visual Story by Bruce Block
reviewed by The Monkey Butler Ninja [..]
The subjects covered in this book are CRITICAL to all artist, Photographers, Painters, Game Designers, and Videographers. We must have a good grasp of fundamental principles concerning visual structure.

The Visual Story by Bruce Block reads a lot like a textbook. Since I prefer a book to come across as if hearing some guru on the subject teach me, this is a con. That being said, it is an excellent textbook. In the early chapters it sets stages for fundamentals like Contrast/Affinity and Space for example. Then, throughout the book it constantly refers to these pillars of visual design giving real world examples.

Which brings me to my next point, the examples this book gives are superb. Bruce Block will cover a subject, like TONE, for an entire chapter and at the end he will bring the lesson full circle by giving you `films to watch.' But wait! The films that Bruce recommends vary extensively! In the TONE chapter, `films to watch' include the movies T-Men (1947) and Kill Bill (2003) [plus a handful more]. Using this layout, Bruce is able to convey that the subject matter for each chapter is TIMELESS! His example movies transcend not only time released, but also subject matter and themes.

This book really shines with its illustrations. An absolute ideal amount of visual aids are delightfully displayed throughout the book. Not too many, not too few. Even the graphs (which typically aren't the most exciting graphical element) had a proper layout. I seem to remember running across somewhere that the first edition of this book was all black and white, wow. GREAT move going to full color, I can honestly say that this book would have not been nearly as impacting. I do have a problem with the cover art though, it's a small gripe but I always use my hands to frame a picture in widescreen (thumbs to index fingers). That is very nitpicky but the cover to a book is pretty critical, and since it aced the illustrations in the book, I wanted to mention it.

Early in the book it can seem a bit drawn out and basic. I would encourage readers to not skip the beginning chapters as they are constantly referenced throughout the book. Even if you feel you have a fantastic grip on the subject matter, it never hurts to review.

The appendix is very detailed and honestly, it feels like these were sections of chapters pulled out to keep the pace up a little. Regardless, this section is full of info that needs to be read.

Chapter Nine is Story and Visual Structure. I have a post-it note sticking out of this with "fantastic chapter" written on it. Seriously, this graph filled chapter will change the way I look at all productions and will effect my planning and execution for the rest of my professional career.

I was going to give The Visual Story 4.5 out of 5 stars but realized the impact this book has on my future work and decided it deserves my highest recommendation. Full 5 stars for Bruce Block. It may feel a bit `text-booky' but it has certainly changed my work process.

Bravo Bruce this Monkey feels more like a Ninja. Monkey Butler Ninja gives The Visual Story 5 out of 5 ninja stars and a banana tree!

Go BUY IT!
[..]
13 of 15 people found the following review helpful
5.0 out of 5 stars Terrific Tool - for the visual and language learner! Jan 28 2008
By Farrin Abbott - Published on Amazon.com
Format:Paperback
I am a visual person. I'm currently taking a film class and had to purchase The Visual Story for class. Let me first say that I am an aspiring filmmaker. I have an incredible library of handpicked books catering to any and all aspects of the filmmaking experience and this is by FAR among the very top of my selections! It is really terrific at not only explaining concepts very concisely, but it also is full of real visual examples. Terrific book. Buy it! You'll be glad you did.
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