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The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and HowIt's Transforming the American Economy Paperback – Dec 26 2006


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Product Details

  • Paperback: 352 pages
  • Publisher: Penguin Books; 1 edition (Dec 26 2006)
  • Language: English
  • ISBN-10: 0143038788
  • ISBN-13: 978-0143038788
  • Product Dimensions: 21.3 x 14.1 x 1.8 cm
  • Shipping Weight: 318 g
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #109,524 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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First Sentence
Starting in the early 1990s, a change swept through a line of products that most adult Americans use every day. Read the first page
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I found this book to be much more interesting than expected. It's informative, with a lot of the information and arguments put forth being original to the author, at least at the time of publishing. It is well written and easy to read. I recommend the version of the book with the new introduction by the author.
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Mr. Fishman has written a very focused book that explores the “Wallmart Effect” to the consumer, the supplier and society in general. For the consumer, Wallmart has been an effective bargainer getting the best prices for the consumer that money can buy. As a consequence, consumers have been able to buy more stuff at cheaper prices. An interesting story is used to illustrate the consumer accumulation of stuff as observed by the Haines underwear company. With a drop in price of boxers, y-fronts and panties, the company thought the consumer would save their money to spend on other items. They’ve observed the opposite. Consumers spent as much money on their underclothes as they had done previously at the higher prices. They were simply purchasing more of them to the extent that Haine's marketing specialists couldn’t figure out what consumers were doing with all that underwear. They couldn't possibly wear it all. My daughter purchased enough underwear to only have to do laundry once a month but how many of us want to do that? For suppliers, Wallmart can be their best friend and their worst enemy. Suppliers are squeezed to sell their products at the very cheapest price often to the detriment of the quality of that product and the sustainability of their company. The Levi name was added the list of products offered by Wallmart only to be forced to sell an inferior product under their name. The “Snapper” company ended their relationship with Wallmart because they didn’t want an inferior lawnmower sold at that store to be mistaken for the more expensive version sold elsewhere. The impact of Wallmart on the towns and small communities where it’s introduced is also explored.Read more ›
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I may be biased because I had the opportunity to have a Q&A session with the author in my MBA class. Either way it is an in depth and insightful look at one of the most influential companies in history.
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