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The War Room: Political Strategies for Business, NGOs, and Anyone Who Wants to Win Paperback – Oct 4 2007

3 out of 5 stars 2 customer reviews

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Product Details

  • Paperback: 304 pages
  • Publisher: Dundurn (Oct. 4 2007)
  • Language: English
  • ISBN-10: 1550027468
  • ISBN-13: 978-1550027464
  • Product Dimensions: 15.3 x 1.6 x 22.9 cm
  • Shipping Weight: 476 g
  • Average Customer Review: 3.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #269,067 in Books (See Top 100 in Books)
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Product Description


His book is a must-read for political junkies. I suspect the people who need to read it most are John Tory and his entire campaign team.

(Christina Blizzard 11/12/2007)

There's a lot of good hard information here... Kinsella has crafted a handy little guide for politicos and non-politicos alike.

(Douglas J. Johnston Winnipeg Free Press 2007-10-14)

Warren Kinsella's new book ... is a must-read for anyone interested in political campaigning in Canada ...Warren is a wordsmith, so The War Room is an easy, breezy read ... I wish I'd had the chance to read The War Room before I became Stephen Harper's campaign manager; it might have saved me from many mistakes and months of painful learning on the job.

(Tom Flanagan 2008-01-01)

In reading this book I felt his passion and belief in what he was saying. Some great insights written with ‘spit and fire.’ Great read! (Gloria Reimer)

The term war room, in political parlance, was coined by the team of U.S. strategists (specifically James Carville) who worked for Bill Clinton's first presidential campaign in the early 1990s. In a nutshell, a war room is a political command centre where a candidate's strategists and media officers work to counter attacks by opponents while gathering research to mount an offensive in an ongoing, immediate fashion.

Warren Kinsella's The War Room profiles and analyzes some of the best political warriors and spinners around. He employs personal anecdotes, political wisdom culled from his extensive experience on Liberal Party federal and provincial election campaigns, historical examples from other Canadian and American campaigns, and generous amounts of humour to deliver a book about what it takes to survive challenges not just in politics but in any kind of business or non-governmental agency, whether it sells music, movies, cars, or computers, or raises money to preserve the environment, combat cancer, or save animals.

About the Author

Warren Kinsella was a special assistant to Jean Chretien and was chief of staff in several federal ministries. His previous books include Unholy Alliances; the national bestseller Web of Hate; a bestselling novel, Party Favours; Kicking Ass in Canadian Politics; and Fury's Hour: A (Sort-of) Punk Manifesto. He lives in Toronto.

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Format: Paperback Verified Purchase
If you haven't read Kicking Ass, you should buy this book. Otherwise it is more of an update. Interesting, but must read? No.
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Format: Paperback
"His faith was mocked on television by a Liberal clown waving a Barney the dinosaur toy around."

The clown being described by Sun Media columnist, Michael Coren, writing in his most recent column, is none other than Warren Kinsella.

In The War Room, Kinsella not only discusses the Barney episode that he used with a ruthless efficiency to undermine the credibility of Stockwell Day — who was seeking the Prime Minister's office back in 2000 while rejecting evolution — he brags about it.

There are a few things that are well known about Warren Kinsella even before opening his book. He is a political consultant, he is into punk and rock music, and even though he is Catholic, he is devoutly Liberal.

That comes through loud and clear in The War Room which is presented by the author as ten lessons on how to win campaigns, electoral or otherwise. The war room is little more than a group of committed individuals who conduct research on both the candiates they work for and the ones they oppose. They feed that information to the media to respond to charges as soon as they are leveled. They undermine and disarm critics with the data they have mined. And they are very secretive - because the campaign is not about them.

Despite the title, the war room is just part of a campaign strategy and Kinsella guides the reader through the different aspects of developing a strategy to win. While he says the strategy can be applied to any type of campaign, Kinsella, except for a brief discussion about his involvement with anti-tobacco campaigners, sticks mostly to political efforts.

The first couple of chapters of The War Room, including the introduction, were difficult slogging for this reader, but the perseverance was worth it.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xa43c37c8) out of 5 stars 2 reviews
2 of 2 people found the following review helpful
HASH(0xa42662e8) out of 5 stars Insightful piece of literature... Dec 12 2011
By Climate change Paul... - Published on Amazon.com
Format: Paperback
Just loved this book. Full of insight, anecdotes, and examples on what it takes to win. Just as good as any chess book that I have read; and I am a chess master...
1 of 6 people found the following review helpful
HASH(0xa42683f0) out of 5 stars The used price of $2.93 is about right... July 19 2010
By Ashra - Published on Amazon.com
Format: Paperback
for this self serving piece of poorly written fiction. Kinsella is a well known egotist and fantasist (about his own importance and relevance. Why bother paying for a lobbyist's promotional brochure - that's what this is.