Naturally, you would expect a pollster to take poll answers and try to use them to predict the future: That's how pollsters make a living. Interestingly, their predictions quickly fall apart when the future is more than a few days away. That should be a hint that polls are a weak basis for looking at longer-term trends.
If you had polled teenagers in the sixties, you would have extrapolated their poll answers into having a country filled with wild livers among the following generations.
Each person is formed by events, reactions to events, the passage of time, and learning. Poll answers are a result of those formative influences. If Mr. Zogby can learn how to predict those influencers, then poll answers might have more value.
This book will mostly be of interest to those who don't know very much about how young people think about today's burning questions. If you are a young person, I doubt if you will learn very much except about how polls and poll interpretations are created. If you have young people in your family, you also know what's going on. If you are older and don't have much contact with younger people, you will probably think this is a three or four star book.
I also found lots of little errors in the book that made me wonder how careful a pollster Mr. Zogby is. One of my favorites was a sentence describing how those who were born during World War II were affected by their experiences during the Depression. Hmm. I guess the effects of the outside world on yet-to-be-conceived children are much stronger than I realized.
This was a hard book for me to finish. When I was done, I didn't feel like it was worth the effort.