It is unfortunate in my view that the word Zen gets attached to the most frivolous things. You see books with titles such as "The Zen of Motorcycle Repair" or "The Zen of Making Big Fat Wads of Cash". As Lao Tzu says, "Those who speak do not know; those who know do not speak". With that in mind, it's clear that the modern fad of Zen-everything is not really the way of Zen. Which raises the question - what is the way of Zen? Alan Watts recognises the difficulty in explaining the concept of Zen to the West, and freely admits he's not the world's foremost expert on the subject. However humble he may have been, Watts certainly seems to know what he's talking about. "The Way of Zen" traces the origins of this non-religion/philosophy/ideology from ancient China and India, to its uptake in the rest of Asia (notably Japan). There's even a few chapters on Zen in the Arts, discussing the idea of haiku and how it aspires to be Zen-in-motion. Watts is lucid in his approach, and always takes the time to explain even the most perplexing concepts. Overall if you want to get one step closer to understanding the inscrutable Zen, let Watts enlighten you (pun intended).