- Paperback: 256 pages
- Publisher: FT Press; 1 edition (Nov 25 2001)
- Language: English
- ISBN-10: 0273656058
- ISBN-13: 978-0273656050
- Product Dimensions: 20.9 x 17.2 x 1.5 cm
- Shipping Weight: 422 g
- Average Customer Review: 3.2 out of 5 stars See all reviews (14 customer reviews)
- Amazon Bestsellers Rank: #445,617 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Review
"The Web Content Style Guide is a valuable resource for anyone involved in creating content for the Web."
Janette Young, Managing Information magazine "This comprehensive and authoritative overview of content management starts with useful guidelines to writing and designing web material. If only most webmasters could heed the sound advice given here, then web surfing would be a much happier experience for us all! Following this, the glossary of terms and definitions also deserves thorough reading. Even the more obvious terms are defined to encyclopaedic depth that clearly has benefited from the authors' wealth of experience in content management. I will certainly be recommending this book to people who attend our writing for the web courses." Malcolm Davison, Managing Director, writingfortheweb.co.uk "The first chapter alone of The Web Content Style Guide is worth the price of the book. Great ideas on writing for either traditional or web viewers. Easy to read and insightful." Phil Matous, CEO, Taylor Community Credit Union, Michigan, USABook Description
As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guide provides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.
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Customer Reviews
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Most helpful customer reviews
2.0 out of 5 stars
First 30 pages are all you really need.,
This review is from: The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers (Paperback)
I'm a huge fan of McGovern, but this book isn't worth the money. You can actually read the first section of the book - the part I really loved - at his web site for free: www.gerrymcgovern.com. The "sample web style guide" at the end of the book is woefully underwritten. Buy CONTENT CRITICAL instead.
1.0 out of 5 stars
Almost Criminal,
By A Customer
This review is from: The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers (Paperback)
This book is next to useless as a web style guide. Of the 224 pages only the first 35 pages are devoted to the topic of style. The rest of the book is a glossary of terms with little practical use. Most of the material presented in this book is available on the web for free and in greater detail.My first glance through the book was a disappointment. Two days later I gave it a second chance but it confirmed my first impression so I sent it back.
5.0 out of 5 stars
Intelligent and informative. A superb reference.,
By
This review is from: The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers (Paperback)
If you're looking for a cybertized version of the Chicago Manual of Style, this isn't it. But if you need to migrate your writing and editing skills to the Web, there's no better place to start than the Web Content Style Guide. I frequently lecture on content development, usability, and information architecture. This book is always on my list of recommended reading.In addition to great writing guidelines and advice, there's also valuable information about the related issues of usability, navigation, and design. This is particularly important since many writers ignore these subjects thinking they are too technical or outside their area of responsibility (think again!). Keep the WCSG close at hand and your work can't help but improve.
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