Peter Bowerman is the soul of generosity as he lays out everything one needs to know in order to run a successful free lance copywriting business. From cost benefits to the client, to demystifying sales and marketing and cold calling, Peter shows how any ambitious and decent writer can promote their copywriting business and achieve a steady stream of work projects.
Peter is well-qualified, with 31 plus years in sales and marketing, which is key to achieving success in this field. As such, Peter explains prospecting for clients and following up with them, and all the ingredients necessary to mount a successful marketing strategy.
Peter writes in-depth about the ins and outs of securing copywriting work from business-to-business and business-to-consumer clients: client meetings, pricing, networking, document types, smaller copywriting markets, and what it takes to get major league copywriting rates of $125.00/hr. and above.
Peter includes plenty of success stories from other copywriters who have read his book(s), and how they met the challenges of getting their free lance businesses up and running. He also includes a plethora of copywriting resources.
All in all, you will be a well-fed reader by the time you're done with his primer on running a free lance commercial writing service.
To sum up, Peter offers several packages of copywriting resource material, including The Deluxe Well-Fed Tool Box and the Well-Fed Writer's Time-Line. I have only scanned through these materials, because I'm so inundated with resource material for copywriting through Peter's professional affiliations that it will take some months to absorb it all. But, I can assure you that you'll find more meat and potatos, i.e., practical resources for setting up a successful copywriting business.
The only downside (if there truly is one) is that Peter doesn't cover the legal aspects of doing business (taxes, fictitious business names, business licenses, etc.), and I was initially looking for this information too. But that information is easily obtainable through your local Small Business Administration, which offers on-going courses in all legal matters of setting up a small business.
If you're a writer of at least average ability and serious about starting a free lance commercial writing service, I highly recommend Peter's book as a go-to resource for your daily free-lance business operations.