The Wide Lens: A New Strategy for Innovation Hardcover – Mar 1 2012
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"Essential reading for innovators."
"A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by."
"The Wide Lens opens the readers' eyes to the bigger picture and expands the mind to the possible pitfalls that have come to stand in
the way of the success of many innovative products and services....Don't miss out on your opportunity to see your innovation go from conception to success by engaging a wider lens."
—Jack Covert Selects, 800ceoread
"Ron Adner is a breakthrough thinker. He zooms out to see more clearly how -- and why -- some innovations take hold, and others do not. Adner's core insight is profound, that an innovation's success depends on its place in an entire ecosystem, and his concepts can help people turn inspired creativity into practical impact and market success. A significant contribution."
—Jim Collins, author of Good to Great and co-author of Great by Choice
"This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure."
—Clayton Christensen, Kim B. Clark Professor, Harvard Business School, author of The Innovator's Dilemma
"The Wide Lens will change the way you think about innovation. Adner shows why and how you must adapt your approach to innovation in today's interdependent world. This is highly useful reading for anyone whose success depends on collaboration."
—John Donahoe, President and CEO, eBay, former CEO, Bain & Company
"The Wide Lens is an important new book on innovation. Ron correctly identifies the important challenge of recognizing market ecosystem and competitive strategies. His framework for innovation is contemporary, teachable and practical. Growth is today's big challenge. The Wide Lens will help big and small companies grow faster."
—Jeffrey R. Immelt, Chairman and CEO, General Electric Corporation
"Engaging, insightful, and immensely practical. Success in today's economy requires mastery of your innovation ecosystems, and The Wide Lens is the definitive guidebook to this new landscape. Adner's innovative tools and insights will make your strategy more robust and your organization more effective."
—Kevin Sharer, Chairman and CEO, Amgen
"What is the big picture?' This is a question that haunts every business strategist --- reflecting the fear that our analysis of the landscape has missed the larger threats or opportunities in front of us. Based on years of research and teaching, The Wide Lens gives a brilliant answer. Ron Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere."
—Adam Brandenburger, J.P. Valles Professor, NYU Stern School of Business, co-author of Co-opetition
"As Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, "it takes a village!" And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of a chasm, looking longingly at the customers that could have been yours."
—Geoffrey Moore, author of Crossing the Chasm and Escape Velocity
About the Author
Ron Adner has spent the last decade studying the root cause of innovation success and failure. An award winning professor of strategy at the Tuck School of Business at Dartmouth College, and previously at INSEAD, he is a speaker and consultant to companies around the world. His writing has appeared in The Wall Street Journal, the Financial Times, Forbes, and the Harvard Business Review.
Inside This Book(Learn More)
Top Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta)
Adner's The Wide Lens is the opposite - it is a joy to read. Filled with useful concepts and real world lessons, and written in a clear, compelling manner, Adner makes each chapter interesting by telling the real story of companies that succeeded or failed - and why.
Interesting - it's a FUN read. How often can you say that about a business book?
Clear and concise - Adner excels at transferring knowledge efficiently - little wonder that he is a successful teacher
Useful - Adner's description of the interconnected nature of many of today's innovative products and services, and how to avoid the trap of a narrow focus, are great lessons
Great Stories - From digital movies, to inhalable insulin, to run-flat tires and many more, you will find yourself very knowledgable about business successes and failures covering a wide range of products and services
This is Adner's first book, I wish there were more!
In short: read this book.
The first section introduces the inherent challenge of innovating within innovation ecosystems (which exist in every industry once you learn how to spot them) and makes explicitly clear the hazard that co-innovation and adoption chain risks pose to even the most well-funded and highly skilled organizations (the Michelin run-flat debacle and Nokia's epic 3G failure are especially illuminating). He proves the point that in today's business environment, listening to customers and flawless execution are not enough - these are necessary but in no way sufficient. In the second section, Adner presents a bold assessment of how, when, and where to compete in order to maximize one's likelihood of success - including a brilliant discussion of how to spot when first-mover advantage is a benefit and when it's a curse via the First-Mover Matrix. In the final section, a clear blueprint is presented to teach managers how to think about ecosystem reconfiguration and steps for shaping ecosystems in order to eliminate a firm's innovation blind spots and prevent avoidable failures.
The singing reviews from other A-list business minds like Jim Collins and Clay Christensen are spot on. This book has changed the way I think - I use at least one of Adner's case examples or frameworks on a daily basis. Buy this book, read it, and then keep it on your desk - it will change the way you think about managing innovation and your business.
Adner challenged students to think beyond the standard strategy frameworks and view success or failure with a "wide lens." It was an eye-opening experience. Once you get used to this way of viewing the world, it's impossible not to see innovation ecosystems cropping up everywhere. And it frequently leads to counterintuitive conclusions!
In this book Adner highlights the best of his teachings and punctuates each concept with vivid case studies of Apple, Michelin, Nokia, Pfizer, and more.
As an MBA student I was required to read many, many books on strategy and innovation. I could have saved a lot of time by just reading The Wide Lens and skipping the rest. If only it had been available back then!
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