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While our culture generally trusts experts and distrusts the wisdom of the masses, New Yorker business columnist Surowiecki argues that "under the right circumstances, groups are remarkably intelligent, and are often smarter than the smartest people in them." To support this almost counterintuitive proposition, Surowiecki explores problems involving cognition (we're all trying to identify a correct answer), coordination (we need to synchronize our individual activities with others) and cooperation (we have to act together despite our self-interest). His rubric, then, covers a range of problems, including driving in traffic, competing on TV game shows, maximizing stock market performance, voting for political candidates, navigating busy sidewalks, tracking SARS and designing Internet search engines like Google. If four basic conditions are met, a crowd's "collective intelligence" will produce better outcomes than a small group of experts, Surowiecki says, even if members of the crowd don't know all the facts or choose, individually, to act irrationally. "Wise crowds" need (1) diversity of opinion; (2) independence of members from one another; (3) decentralization; and (4) a good method for aggregating opinions. The diversity brings in different information; independence keeps people from being swayed by a single opinion leader; people's errors balance each other out; and including all opinions guarantees that the results are "smarter" than if a single expert had been in charge. Surowiecki's style is pleasantly informal, a tactical disguise for what might otherwise be rather dense material. He offers a great introduction to applied behavioral economics and game theory.
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“As entertaining and thought-provoking as The Tipping Point by Malcolm Gladwell.... The Wisdom of Crowds ranges far and wide.” –The Boston Globe“A fun, intriguing read–and a concept with enormous potential for CEOs and politicos alike.” –Newsweek“This book is not just revolutionary but essential reading for everyone.”–Christian Science Monitor“Provocative....Musters ample proof that the payoff from heeding collective intelligence is greater than many of us imagine.” –BusinessWeek“There’s no danger of dumbing down for the masses who read this singular book.” –Entertainment Weekly“Clearly and persuasively written.” –Newsday“Convincingly argues that under the right circumstances, it’s the crowd that’s wiser than even society’s smartest individuals. New Yorker business columnist Surowiecki enlivens his argument with dozens of illuminating anecdotes and case studies from business, social psychology, sports and everyday life.” –Entertainment Weekly“The author has a knack for translating the most algebraic of research papers into bright expository prose.” –The New York Times Book Review"Dazzling . . . one of those books that will turn your world upside down. It's an adventure story, a manifesto, and the most brilliant book on business, society, and everyday life that I've read in years." –Malcolm Gladwell, author of The Tipping Point “Surowiecki’s clear writing and well-chosen examples render complicated mathematical and sociological theories easy to grasp. . . . [His] accounts of how the wisdom of crowds has formed the world we live in will thrill trivia mavens–and may make a better investor (or football coach) out of anyone who takes its conclusions to heart.” –Time Out New York"This book should be in every thinking businessperson's library. Without exception." –Po Bronson, author of What Should I Do With My Life?
“Drawing from biology, behavioral economics, and computer science, Surowiecki offers answers to such timeless–and often rhetorical–questions as “Why does the line you’re standing in always seem to move the slowest?” and “Why is there so much garbage on TV?” The result is a highly original set of conclusions about how our world works.” –Seed Magazine“As readers of Surowiecki’s writings in The New Yorker will know, he has a rare gift for combining rigorous thought with entertaining example. [The Wisdom of Crowds] is packed with amusing ideas that leave the reader feeling better-educated.” –Financial Times (London)“The book is deeply researched and well-written, and the result is a fascinating read.” –Deseret Morning News"Jim Surowiecki has done the near impossible. He's taken what in other hands would be a dense and difficult subject and given us a book that is engaging, surprising, and utterly persuasive. The Wisdom of Crowds will change the way you think about markets, economics, and a large swatch of everyday life." –Joe Nocera, editorial director of Fortune magazine and author of A Piece of the Action “Makes a compelling case.” –The Gazette (Montreal)“Deftly compressing a small library’s worth of research into a single slim and readable volume, the Financial Page columnist at The New Yorker makes his bid to capture the zeitgeist as his colleague Malcolm Gladwell did with The Tipping Point. . . . The author has produced something surprising and new: a sociological tract as gripping as a good novel.” –Best Life“Surowiecki is a patient and vivid writer with a knack for telling examples.” –Denver Post "Most crowds of readers would agree that Jim Surowiecki is one of the most interesting journalists working today. Now he has written a book that will exceed even their expectations. Anyone open to re-thinking their most basic assumptions–people who enjoyed The Tipping Point, say–will love this book." –Michael Lewis, author of Moneyball
“Surowiecki’s is a big-idea book.” –Salon.com"It has become increasingly recognized that the average opinions of groups is frequently more accurate than most individuals in the group. The author has written a most interesting survey of the many studies in this area and discussed the limits as well as the achievements of self-organization." –Kenneth Arrow, winner of the Nobel Prize in Economics and Professor of Economics (Emeritus), Stanford University“Clever and surprising.... The originality and sheer number of demonstrations of the impressive power of collective thinking provided here are fascinating, and oddly comforting.” –Bookforum“An illuminating book.” –Detroit Free Press
Counter-intuitive idea that large groups of non-experts are smarter than individual or small groups of experts. Tons or real life examples. Never boringPublished 12 days ago by Greg Silas
Fascinating book that should be read by anyone caught up in the processes of 'decision-making' - voters as well as gamblers. Read morePublished 8 months ago by PF
Even after having read it, I'm still not sure what category I'd put THE WISDOM OF CROWDS in. It offers important insights into business, and helped me understand the way markets... Read morePublished on July 3 2004
Like so many, I was excited for this book, since I buy the basic concept (at least from the Google angle) and I enjoy Surowiecki's NEW YORKER column. Read morePublished on July 1 2004 by Jennifer Godwin
This is one of the most entertaining and intellectually engaging books I've come across in a long while. Read morePublished on June 28 2004
Unlike in his New Yorker column, James Surowiecki takes far too long to support his thesis in practical terms--but when he does the details, insights and perspective are nothing... Read morePublished on June 23 2004 by Byron
The interesting thesis of the book, if I understand correctly, is that sometimes the viewpoint of the crowd is better than the opinion of a sole, or a few experts. Read morePublished on June 20 2004 by Ron Dwyer
In 1906, Francis Galton, known for his work on statistics and heredity, came across a weight-judging contest at the West of England Fat Stock and Poultry Exhibition. Read morePublished on June 14 2004 by Craig L. Howe
I'm a big fan of James Surowiecki's "Financial Page" column in The New Yorker. He's consistently able to come up with unusual takes on seemingly familiar topics, and he... Read morePublished on June 13 2004 by Steven Kurson