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The Wrath of Grapes: The Coming Wine Industry Shakeout and How to Take Advantage of It [Paperback]

3.6 out of 5 stars  See all reviews (8 customer reviews)

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There's a common saying i the wine busi that to make a small fortune, you need to start with a large one. Read the first page
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4.0 out of 5 stars Finally, An Informative, CONCISE Book on Wine! March 10 2000
Lewis Perdue publishes the Wine Investment News and is the founder of Wine Business Monthly and the Insider, the dominant wine trade publications in North America, and he appreciates wine. He KNOWS what he is writing about. Pay attention. This is, perhaps, the best book available for gaining an inside look at the wine industry, learning about wine, and how to start a wine cellar that you find in one concise volume. (There is much more, too; these are just a few of the topics he covers.)
There seems to be a mystique surrounding wine in this country. Perdue says, "the greatest barrier to increased wine consumption is wine's snobby image." And the wine industry seems to want to bolster this image. No wonder we Americans have developed a deep-seated prejudice about wine. You're supposed to have red wine with meat and white wine for fish and then there are dessert wines and apéritifs, etc., etc. He tells us to forget the rules; find the kinds of wine you like and enjoy them with what you like. It makes sense.
Want to know a secret? Read the chapter on counterfeit wines. Find out how genuine Champagne is made, the similarity of sparkling wines, and the great switheroo that fooled most of the world (except the French) . And if you want to find something "they" don't want you to know, read about to store and serve wine because the plastic membrane inside the box collapses as wine is dispensed, thus preventing the introduction of air which can oxidize and spoil the wine.
"While the wine box seems like the perfect container . . . in reality most of the boxes you see are adulterated with substantial quantities of added alcohol, water, citric acid, fruit juices, and other flavors and chemicals. . .
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By A Customer
The Wrath of Grapes; The Coming Wine Industry Shakeout and How to Take Advantage of It, Lewis Perdue, Avon Books, June 1999, ISBN 0380-80151-5. Paper. $13.50. 254 pages. This is a fascinating analysis of the world of American wine as an industry. Perdue has written 17 books, including 11 novels, founded Wine Business Monthly and Insider, and publishes Wine Investment. He has been an aide to a U.S. Senator and a governor, taught journalism at Cornell and UCLA, was a Washington correspondent for Dow Jones, Gannett and others, and acted as a wine importer and wholesaler.
His major theme: "Thou hast showed thy people hard things: thou has made us to drink the wine of astonishment." Psalms 60:3. He clearly describes the "hard things" he sees facing the US wine industry: over-supply in the face of flat consumption, devastating vineyard diseases, an antiquated distribution system; attacks from anti-alcohol forces; and an inability to capitalize on wine's proven health benefits.
His description of the nine major wine industry trade groups - not including state, county and local organizations - and a recent history of their activities is particularly enlightening. He argues that these divisions show up as a spectacular string of economic, political and organizational failures. He points out that Gallo is the defining presence in the US wine industry, often "an active contributor to the turmoil, but more often it lets the internecine war rage unabated, reasoning that the troubles of others can only help preserve its market dominance.
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4.0 out of 5 stars If in the Wine Industry - Read this book Oct. 27 2001
As the title indicates, if you are in the wine industry (at any point along the supply chain) or if you are considering entering the industry, read this book. If you are interested in learning how to taste wine, that is not the intent of this book. Lewis writes this book as an insider on the industry and from a consultant's perspective.
This book is a must read for anyone considering entering the wine business! Much of what Lewis writes could help fill out the majority of your business plan - from determining cash flows to gaining insight into the wine industry in general. Or at the least, you could use the book as a check on some of your assumptions.
If however, you simply want to learn how to taste & enjoy wine, you would do well to look for another book. His focus is purely from a business perspective.
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4.0 out of 5 stars informative & quick read Sept. 18 2000
I picked this book up by chance in a Calistoga bookstore. After reading the book "napa" I've become very interested in the behind the scenes goings on in the wine industry. I found Purdue's book informative and enlightening. OK maybe I'd rather not know some of the stuff but I had already had my "shock" by reading Napa. I still love a weekend in wine country and the beauty and sereness of the place. Visiting the wineries and talking with the people will always be a fun thing to do. My enthusiasm for it has not dwindled, I am simply a more informed "wine enthusiast" and will never be a "wine snob". Reading this book has made me so much more comfortable with choosing the wines I like for according to what tastes good to me and not because of price or reviews.
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