The Wrath Of Grapes Paperback – Jun 1 1999
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Top Customer Reviews
There seems to be a mystique surrounding wine in this country. Perdue says, "the greatest barrier to increased wine consumption is wine's snobby image." And the wine industry seems to want to bolster this image. No wonder we Americans have developed a deep-seated prejudice about wine. You're supposed to have red wine with meat and white wine for fish and then there are dessert wines and apéritifs, etc., etc. He tells us to forget the rules; find the kinds of wine you like and enjoy them with what you like. It makes sense.
Want to know a secret? Read the chapter on counterfeit wines. Find out how genuine Champagne is made, the similarity of sparkling wines, and the great switheroo that fooled most of the world (except the French) . And if you want to find something "they" don't want you to know, read about to store and serve wine because the plastic membrane inside the box collapses as wine is dispensed, thus preventing the introduction of air which can oxidize and spoil the wine.
"While the wine box seems like the perfect container . . . in reality most of the boxes you see are adulterated with substantial quantities of added alcohol, water, citric acid, fruit juices, and other flavors and chemicals. . .Read more ›
His major theme: "Thou hast showed thy people hard things: thou has made us to drink the wine of astonishment." Psalms 60:3. He clearly describes the "hard things" he sees facing the US wine industry: over-supply in the face of flat consumption, devastating vineyard diseases, an antiquated distribution system; attacks from anti-alcohol forces; and an inability to capitalize on wine's proven health benefits.
His description of the nine major wine industry trade groups - not including state, county and local organizations - and a recent history of their activities is particularly enlightening. He argues that these divisions show up as a spectacular string of economic, political and organizational failures. He points out that Gallo is the defining presence in the US wine industry, often "an active contributor to the turmoil, but more often it lets the internecine war rage unabated, reasoning that the troubles of others can only help preserve its market dominance.Read more ›
This book is a must read for anyone considering entering the wine business! Much of what Lewis writes could help fill out the majority of your business plan - from determining cash flows to gaining insight into the wine industry in general. Or at the least, you could use the book as a check on some of your assumptions.
If however, you simply want to learn how to taste & enjoy wine, you would do well to look for another book. His focus is purely from a business perspective.
Most recent customer reviews
I gave this to my boyfriend for Christmas since he and I are involved in the industry. Unless you are planning to really get involved in the industry, we wouldn't recommend this... Read morePublished on Jan. 21 2002
I found this book to be very engrossing from the very first page! The author pulls no punches in stating his opinion and exposing the 'dirty little secrets' of some of the largest... Read morePublished on Jan. 4 2000 by A. G. Miller
Perdue has seen fit for a decade now to talk about all manner of facts and situations that have no business being discussed in public. Read morePublished on July 12 1999
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