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There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success
 
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There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success [Paperback]

Joseph G. Vitale (Author)
4.9 out of 5 stars  See all reviews (15 customer reviews)

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Phineas T. Barnum had a real knack for grasping exactly what the public wanted, giving it to them, and making a fortune in the process. But author and marketer Joe Vitale says the renowned showman actually flourished because he "respected people and gave them more than their money's worth." In the entertaining and informative There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success, Vitale identifies 10 key business practices that were developed during Barnum's noteworthy lifetime of commercial triumph, and he suggests ways they might be adapted for effective use today. --Howard Rothman

Book Description

Among his many incarnations, P. T. Barnum always maintained one role: that of the greatest promoter of all time. He added mystery and dazzle to every project he touched, sending the public into a frenzied stampede -- straight through his doors. How did he do it? What business secrets can we learn from him today?

Here is the first book to explore Barnum's extraordinary genius for making money. It follows his fascinating and wildly varied career as a newspaperman, a politician, an entrepreneur, a promoter, and the founder of both America's most popular museum and its most famous circus -- revealing the business tactics he employed each step of the way.

As the book shows, it's not enough just to advertise, or set up an ordinary table at an annual trade show, or hand out pens and coffee cups. These are shown to be the hallmarks of mediocrity, of a business doomed to stagnate -- even fail -- in today's competitive environment. By following Barnum's lead, readers will learn to stretch their minds, grow their businesses, line their wallets... and have some fun in the process.

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Customer Reviews

15 Reviews
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 (13)
4 star:
 (2)
3 star:    (0)
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Average Customer Review
4.9 out of 5 stars (15 customer reviews)
 
 
 
 
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5.0 out of 5 stars There's a Customer Born Every Minute, April 18 2011
This review is from: There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success (Paperback)
There are few authors that have had such a profoun impact, not merely on my business interests, but also on a personal level. Any book written by Joe Vitale is an absolute delight to read, as well as being very instrumental in elevating your success. P.T. Barnum, forever guaranteed to be considered one of, if not the true innovator of marketing. To be successful, you should study successful people might be an overused axiom today but it rings true. Buy this book if you want more success in your life. Open the floodgates to your business creativity and continue along your personla path to success. Any questions, fwwl free to email me at TerryKozak2010@gmail.com or find me at facebook at TerryKozak2010. By the way, amazon has been truly excellent in their outstanding service and this is one of those MUST READ books to add to your collection.
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5.0 out of 5 stars Want to be outstanding amongst competitors?, Feb 17 2003
By 
Ankesh A. Kothari (Mumbai, India) - See all my reviews
(REAL NAME)   
This review is from: There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success (Paperback)
In todays world there is so much of competition in business and its becoming harder and harder for people to carve their niche in the market area. But by applying the 10 rings of power in your business, you can become more recognizable and increase your profits. These 10 rings of power helped P.T. Barnum earn millions of dollars in the world of no technology. And these 10 rings of power can make you a rich person too. By this book now and read it. But dont stop there. Be sure to apply the 'rings of power' in your business and see your company grow.
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5.0 out of 5 stars "Incredible, engaging and very well written!", Jan 6 2002
By 
Cody Horton (Golden, CO United States) - See all my reviews
This review is from: There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success (Paperback)
I found this book to be entirely fascinating and engaging. I couldn't put the book down. Joe Vitale has done a supurb job of of conveying the essence of P.T. Barnum and then translating the information into a way we can all use to further our marketing expertise. Run do not walk to get this book and all of Joe's other books! Cody Horton - Author of "Consciously Creating Wealth" & "The High Magic of India".
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