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They Made America: From the Steam Engine to the Search Engine: Two Centuries of Innovators [Abridged, Audiobook] [Audio Cassette]

Harold Evans , Author
5.0 out of 5 stars  See all reviews (1 customer review)
Price: CDN$ 37.98 & this item ships for FREE with Super Saver Shipping. Details
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Book Description

Oct 1 2004
Now available in a text-only paperback edition, THEY MADE AMERICA is a stirring and supremely readable work of historya celebration of the entrepreneurial energy that has fueled our nation since its inception. The real inventor of the steam engine. The creator of the bra. The man who invented modern banking. The creator of the computer operating system. These and scores of others are the characters who populate Harold Evanss brilliant, rollicking book about the men and women who made America great.

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Product Description

From Publishers Weekly

Developed in tandem with a four-part PBS series to air in November, Evans's profusely illustrated and elegantly written book offers the same breadth and scope as his previous bestseller, The American Century. Evans, former president and publisher of Random House, profiles 70 of America's leading inventors, entrepreneurs and innovators, some better known than others. Along with such obvious choices as Henry Ford, Thomas Edison and the Wright brothers, Evans profiles Lewis Tappan (an abolitionist who dreamed up the idea of credit ratings), Gen. Georges Doriot (pioneer of venture capital) and Joan Ganz Cooney, of the Children's Television Workshop. From A.P. Giannini (father of consumer banking) to Ida Rosenthal (the Maidenform Bra tycoon), Evans shows innovation as both a product of and a contributor to the grand apparatus of American society. And his spotlight is on the true American elite: the aristocracy of strategic visionaries, creative risk takers and entrepreneurial adventurers thriving in their natural environment, the free-market democracy of the United States. Evans doesn't neglect the latest generation of innovators, among them Google's Larry Page and Sergey Brin. He concludes with a note of caution, pointing out the nation's recent loss of dominance in the hard sciences. But just as Edison was inspired by popular biographies of innovators before him, so might the next generation of scientific and commercial explorers find guidance in Evans's exciting survey. 500 color illus.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.

From Booklist

If you wear a bra, listen to a radio, have a bank account, or use any of 67 other technologies or business practices that Evans writes about, know that they were commercialized by "innovators," as the author dubs their creators. Biography provides the backbone of Evans' profiles and is well supported by his grasp of the business and social environments operated in by these historical entrepreneurs, who span from steamboat pioneers John Fitch and Robert Fulton to MRI inventor Raymond Damadian, who exemplifies the type Evans extols here. Damadian did not discover nuclear magnetic resonance, but he built and marketed a machine that in some way made life longer or more comfortable for the masses. Ida Rosenthal did it by getting women out of corsets and into her Maidenform bras; Malcolm McLean did it by building SeaLand, the container-shipping company that revolutionized world trade. Eclectic in its range of subjects, this work's wealth of photographs will enhance its popular appeal, as will its incarnation on PBS in November 2004. Gilbert Taylor
Copyright © American Library Association. All rights reserved --This text refers to the Hardcover edition.

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1 of 1 people found the following review helpful
5.0 out of 5 stars They Made America Dec 14 2006
Format:Hardcover
This book is a number of short stories about successful business people, everyone from Robert Fulton (Steamboat Services), Isaac Singer (sewing machines), Charles Goodyear (rubber), Levi Strauss through to modern day people like Ted Turner, Bill Gates, Steve Jobs, and Pierre Omidyar (eBay). The book is perfect for my personality type - it is a number of short stories so it didn't take long to read. There is a summary on page 465 of the book that gives 10 lessons that can be learned from history's innovators:

1. Make no assumptions.

2. First isn't always best.

3. It is okay to steal. (They don't really mean steal; they mean that more innovations come from borrowing in combination than simple invention. Henry Ford said, "I invented nothing new, I simple assembled into a car the discoveries of other men behind whom were century of work."

4. Diffidence would do it. An idea may only work when pushed to the limits.

5. Nothing works the first time. In an impatient society we expect instant results and quarterly earnings make things worse. It takes a strong person to persist and think long term.

6. New ideas disturb.

7. Cross pollination works. Taking ideas from other industries and applying them to a different industry is often a great way to cross-pollinate.

8. Success is risky. We all know that entrepreneurs take risks and we all know this is all part of the greatness of our system.

9. When one plus one equals three, this talks about innovations flourishing in partnerships provided the psychology is right.

10. Plaguing into networks. Isolated innovators may be successful but most of them are well connected and network well.

Overall I found this book to be highly inspirational and a must read for any business person.
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Amazon.com: 4.1 out of 5 stars  32 reviews
68 of 75 people found the following review helpful
5.0 out of 5 stars This book should be in everyone's home Oct 21 2004
By Robert Morrisette - Published on Amazon.com
Format:Hardcover
This book is large (9 x 11, 496 pages) and heavy. I can barely lift it with one hand. There are 500 illustrations, many in color, almost one on every page. The accomplishments of 70 innovators are included, such as Morse, Singer, Eastman, Ford, Noyce, Land, Watson, etc. Since I work with computers, I was interested that my former boss, Gary Kildall, is listed as the true founder of the personal computer revolution. His surprising story took 16 pages, IBM and Watson got 19 pages, Edison, 21 pages. This book would make a great Christmas gift. A PBS series follows in November.
23 of 25 people found the following review helpful
5.0 out of 5 stars Innovation as a Political Spirit Colorfully Chronicled Nov 13 2004
By Ed Uyeshima - Published on Amazon.com
Format:Hardcover
Author Harold Evans has chronicled American history in a most personalized way, by spotlighting seventy innovators driven by the American spirit to be remembered for their particular contributions to our everyday lives. Divided into three parts and filled with hundreds of photographs and illustrations, this coffee table book is an ideal introduction to the people, both the famous and the forgotten, who have inspired the rest of us to think beyond our self-imposed boundaries and capitalize on ideas that would benefit the greater good. What Evans does very well in his incisive narrative is show how these ideas are not exclusive to any specific group or place and how they often came about by accident or through circumstances they could have never been foreseen. The common thread is a faith in technology in its earliest incarnation when the early settlers devised windmills as a way of getting water on the Great Plains to the latest trends with the electronic whiz kids of the Internet. Even more importantly, the author traces how most of these innovators have time and again proved to be "democratizers", driven not by greed but by an ambition to be remembered. In aggregate, these innovators translated the nation's political ideals into economic reality.

Part One covers our history up to the Civil War, and the inventions one remembers from the social studies class of our youth are covered here - the cotton gin, the Colt revolver, the telegraph, the sewing machine, the bicycle - but also some surprising things like blue jeans and the credit rating. The emergence of electricity and its subsequent predominance in our lives are covered in Part Two, when Edison indeed invented the incandescent bulb, as well as the "kinetoscope", an early motion picture projector. Of course, the Wright brothers and Henry Ford are in this section for obvious reasons, but so are those responsible for plastic, gas masks, Weight Watchers, Walt Disney Enterprises and even Barbie dolls. Probably the most interesting portion is Part Three, which covers the Digital Age with the personal computer revolution fathered by DRI's Gary Kildall and the recognition of Steve Jobs and Bill Gates for commoditizing PCs into "the software equivalent of fast food". The emergence of biotechnology is covered here, as is Ted Turner's introduction of "24-hour electronic news", Joan Cooney's Sesame Street, hip-hop, eBay, and Google.

Evans makes some unsurprising conclusions - persistence is a definite requirement as is a "make it work" mentality, and many ended up in debt or destitute in the process. There is apparently no character requirement as several were not particularly moral characters and abrasive to those who hard to work with them. But they delivered...and Evans enthusiastically celebrates their creative spirits. This is a terrifically educational book for not only adults but also children as a way to inspire them to tap into their own ideas.
15 of 16 people found the following review helpful
5.0 out of 5 stars The Innovative Society Oct 9 2004
By Anne Griffin - Published on Amazon.com
Format:Hardcover
They Made America: From the Steam Engine to the Search Engine, by Harold Evans with Gail Buckland and David Lefer. The title of this innovative book describes the essence of the American character: that undaunted, entrepreneurial, practical, and above all productive spirit. Evans distinguishes between invention and innovation. Inventions are many, he argues, but they do not always result in innovations, which change the way we live. The book is replete with examples of original inventions which would have been destined for the wastebins of history had it not been for innovators who recognized, and developed, their potential. The chapter on Raymond Damadian and the development of the MRI is especially impressive. The book is remarkable for its breadth and depth of detail.

Evans, former editor of The London Times and author, most recently, of The American Century, was aided in this enterprise by Gail Buckland, a distinguished photographic historian, and David Lefer, an investigative journalist.
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