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100 Things Every Designer Needs to Know About People Paperback – Apr 14 2011


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Customers buy this book with Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design CDN$ 23.51

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Product Details

  • Paperback: 256 pages
  • Publisher: New Riders; 1 edition (April 14 2011)
  • Language: English
  • ISBN-10: 0321767535
  • ISBN-13: 978-0321767530
  • Product Dimensions: 22.8 x 17.9 x 1.1 cm
  • Shipping Weight: 544 g
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #48,062 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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Customer Reviews

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Most helpful customer reviews

2 of 2 people found the following review helpful By Kat on Nov. 21 2012
Format: Paperback Verified Purchase
This is a great book for anyone wanting to learn the psychology behind how people retain information and how to apply this to their designs. It's written in such a clear and concise manner that it is easy to read cover to cover in one shot (at least for me). It was so interesting I could hardly put it down! I would highly recommend it to anyone who is involved in design regardless if it is online or not. Fascinating.
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1 of 1 people found the following review helpful By Hani on Sept. 27 2013
Format: Paperback Verified Purchase
Not bad so far, little basic and It is not a usefull book for all kind of designers ...Mostly useful for website designer..
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1 of 1 people found the following review helpful By Immanuel on Jan. 5 2013
Format: Paperback Verified Purchase
I especially like that the chapters are short. They are snippets of facts expounded into 2 pages. This makes the book easy to read, taking it one chapter at a time. I started with one chapter per day until I couldn't put it down anymore.

The science around design are interesting, and while Weinschenk struck a pretty good balance between theories and practise, I would've loved to see more practical examples of the theories in a typical life scenario.
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By Tagra on June 4 2014
Format: Paperback Verified Purchase
I'm really happy with this book. I like that she's using real research and providing a number of links to other resources to back up what she's saying. Because it's so nicely broken up into short chapters, it's also useful as a quick reference after you've finished looking through it.

The book is quite focused on web and interface design, and it would have been nice if the book indicated that more clearly, but I still feel the information within can be applied to most types of design. I'm still getting lots of good ideas.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 96 reviews
53 of 54 people found the following review helpful
Concise yet densely packed with UX goodness July 5 2011
By Tim - Published on Amazon.com
Format: Paperback
I have been waiting for a book like this for so many years now. I think with every profession there are certain ideas that are taken for granted and, over the decades, become "fact" for practitioners. But just because research showed something 40 years ago doesn't mean that study was well done, or correct, in the first place. The strength of this book is that the author cites more recent research about principles you either thought you knew, and were wrong, or that you thought you knew, and are still right. I feel a certain sense of liberation reading a book like this, because if you cannot challenge your closely held beliefs, what kind of professional are you?

The structure is terrifically usable: one hundred "chapters" that are often only 1 or 2 pages long. In a book like this, the references are as valuable as the author's own writing. I can look up the sources and make up my own mind if I have any questions. But most of the time, I appreciate the author's explanations of the book's segments:
* How people see
* How people read
* How people remember
* How people think
* How people focus their attention
* What motivates people
* People are social animals
* How people feel
* People make mistakes
* How people decide.

Amidst all the success of the book is some occasional lack of proofreading on the editor's part. This is not the author's fault, but I do think the editor was not up to the task. But that does not inhibit the usefulness of the book. It is dense, yet concise. A really good reference to keep on the shelf at one's desk, no matter what research and design projects one works on.
56 of 59 people found the following review helpful
Immediately useful tips May 25 2011
By C. Jarrett - Published on Amazon.com
Format: Paperback
This appealing short book brings together little nuggets of psychology, which the author makes immediately relevant to design decisions.

It's simply and clearly written. You can choose whether to read it straight through, focus on just one of the 10 sections, or simply pick out a single item of the 100. Each one is:
- self-contained,
- described with an example,
- supported by appropriate research, and
- finishes with one or more 'Takeaways' that you can use immediately.
17 of 17 people found the following review helpful
Lots of scientific facts Dec 30 2011
By Joe I - Published on Amazon.com
Format: Paperback
The book, 100 Things Every Designer Needs to Know About People by Susan Weinschenk, is an interesting collection of facts and thoughts about how people perceive communications and the world around them. While applicable to graphic designers, much of the information in the book would be useful to anyone involved in communicating with people in any medium.

This book is easy to pick up and put down as each of the 100 things take up only two or three pages with easy to scan charts, illustrations and pull boxes.

Some of the facts are things many people already know, but some of them provide additional information to accompany common held rules. One example of this is thing number four which discusses how and why the brain recognizes faces. Using this information, graphic designers can make educated decisions on when and how to include human photography in design work in place of object or nature photography based on the reaction they hope to create.

User Interface designers should pay close attention to the following sections: How People See, How People Read and How People Focus Their Attention and How People Decide. The author looks at how people relate to information based on where it is placed on the page, the errors in relying on eye tracking studies, how font choices impact how people read, what draws people's attention, how long people really focus on different types of information, and what you can do to influence the decisions your viewers take.

Marketers of all types should pay close attention to things 33 and 34 which talk about how people process information when presented in a story format and how people learn from examples. These examples can be applied to a number of different formats such as crafting compelling stories to convince a customer they will benefit from your product or providing step by step relevant examples when designing training documents.

The section, What Motivates People, should be required reading for those designing materials with the goal of having people take action. This section compares how people make choices and why people search for information.

This is a great book to read while near your computer, as many sections refer to websites and YouTube videos containing additional information.

Overall this book didn't include any earth shattering information, but rather gives scientific facts and information to back up some of the commonly taught design principles and practices. This book could be helpful to anyone at any stage in their design or communications career. New students will benefit for having some of the data to back up some of what professors teach and experienced designers will re-learn some of the basics and keep them fresh in their mind while working on projects.
20 of 23 people found the following review helpful
not made for the kindle Oct. 31 2012
By Timothy Carrier - Published on Amazon.com
Format: Kindle Edition Verified Purchase
first - for a black and white kindle format, this kind of material just does not work. the layout does not allow for information and relevant graphics to fit in the same view, color is a necessity in design, and the type/layout of the book should not be customized to my preference when we are talking about design from a design source.

second - the content was rudimentary. if you are a designer, you already know this stuff. i was hoping the content would be a bit more about advanced thinking or considerations that are not widely used or adapted. new ideas about design that should be or will become basic design thinking. i am already aware of color blindness and peripheral vision, text size, etc.

if you want a basic review because you need to talk about it or if you want to remind yourself like a self-help book, then read it. but get it in paper format and not digital -- does not work well.
8 of 8 people found the following review helpful
Gives a deeper understanding of what matters in design Aug. 29 2012
By Bernard Farrell - Published on Amazon.com
Format: Paperback
Don't go into this book expecting pictures of design patters that work and how different designs work in each situation. That's NOT what this book is all about.

Instead what you'll find here is focused information on how our brains work and how we can take advantage of these inner workings as we design. This is an easy to read book, it's not full of science and jargon. I've enjoyed every piece of learning and can see how it applies in my work and also in other aspects of my life - writing, drawing and presenting.

I recommend this book to anyone who needs insight into creating better designs and presentations.

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