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100 Things Every Designer Needs to Know About People Paperback – Apr 14 2011


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2014 Books Gift Guide
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100 Things Every Designer Needs to Know About People + Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition)
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Product Details

  • Paperback: 256 pages
  • Publisher: New Riders; 1 edition (April 14 2011)
  • Language: English
  • ISBN-10: 0321767535
  • ISBN-13: 978-0321767530
  • Product Dimensions: 17.8 x 1.5 x 22.6 cm
  • Shipping Weight: 544 g
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #4,661 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.

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Customer Reviews

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Most helpful customer reviews

2 of 2 people found the following review helpful By Kat on Nov. 21 2012
Format: Paperback Verified Purchase
This is a great book for anyone wanting to learn the psychology behind how people retain information and how to apply this to their designs. It's written in such a clear and concise manner that it is easy to read cover to cover in one shot (at least for me). It was so interesting I could hardly put it down! I would highly recommend it to anyone who is involved in design regardless if it is online or not. Fascinating.
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1 of 1 people found the following review helpful By Hani on Sept. 27 2013
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Not bad so far, little basic and It is not a usefull book for all kind of designers ...Mostly useful for website designer..
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1 of 1 people found the following review helpful By Immanuel on Jan. 5 2013
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I especially like that the chapters are short. They are snippets of facts expounded into 2 pages. This makes the book easy to read, taking it one chapter at a time. I started with one chapter per day until I couldn't put it down anymore.

The science around design are interesting, and while Weinschenk struck a pretty good balance between theories and practise, I would've loved to see more practical examples of the theories in a typical life scenario.
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By Tagra on June 4 2014
Format: Paperback Verified Purchase
I'm really happy with this book. I like that she's using real research and providing a number of links to other resources to back up what she's saying. Because it's so nicely broken up into short chapters, it's also useful as a quick reference after you've finished looking through it.

The book is quite focused on web and interface design, and it would have been nice if the book indicated that more clearly, but I still feel the information within can be applied to most types of design. I'm still getting lots of good ideas.
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By Guy Parsons on Nov. 11 2014
Format: Kindle Edition Verified Purchase
a great read to understand you people look at the world around them and how they think about it. I read it twice–it was so good.
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