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100 Things Every Designer Needs to Know About People Paperback – Apr 14 2011

3.8 out of 5 stars 6 customer reviews

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Product Details

  • Paperback: 256 pages
  • Publisher: New Riders; 1 edition (April 14 2011)
  • Language: English
  • ISBN-10: 0321767535
  • ISBN-13: 978-0321767530
  • Product Dimensions: 17.8 x 1.3 x 22.6 cm
  • Shipping Weight: 544 g
  • Average Customer Review: 3.8 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: #22,530 in Books (See Top 100 in Books)
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Product Description

About the Author

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.


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Customer Reviews

3.8 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
This is a great book for anyone wanting to learn the psychology behind how people retain information and how to apply this to their designs. It's written in such a clear and concise manner that it is easy to read cover to cover in one shot (at least for me). It was so interesting I could hardly put it down! I would highly recommend it to anyone who is involved in design regardless if it is online or not. Fascinating.
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Format: Paperback Verified Purchase
I especially like that the chapters are short. They are snippets of facts expounded into 2 pages. This makes the book easy to read, taking it one chapter at a time. I started with one chapter per day until I couldn't put it down anymore.

The science around design are interesting, and while Weinschenk struck a pretty good balance between theories and practise, I would've loved to see more practical examples of the theories in a typical life scenario.
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I'm really happy with this book. I like that she's using real research and providing a number of links to other resources to back up what she's saying. Because it's so nicely broken up into short chapters, it's also useful as a quick reference after you've finished looking through it.

The book is quite focused on web and interface design, and it would have been nice if the book indicated that more clearly, but I still feel the information within can be applied to most types of design. I'm still getting lots of good ideas.
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