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100 Things Every Designer Needs to Know About People
100 Things Every Designer Needs to Know About People
Susan Weinschenk
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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book... Read More

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