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Things That Make Us Smart: Defending Human Attributes in the Age Of the Machine
 
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Things That Make Us Smart: Defending Human Attributes in the Age Of the Machine [Paperback]

Don Norman , Tamara Dunaeff
4.2 out of 5 stars  See all reviews (9 customer reviews)
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From Publishers Weekly

A thoughtful critique of "machine-centered" corporate technology from the author of The Design of Everyday Things .
Copyright 1994 Reed Business Information, Inc.

From Library Journal

By virtue of their design, machines shape the way we relate to the world. Moreover--as anyone who has been annoyed by voice message systems can testify--many technological "advances" that are efficient from the engineering point of view are of dubious value to those who must use them. In this highly readable book, Norman, author of Turn Signals Are the Facial Expres sions of Automobiles (Addison-Wesley, 1992), offers an intriguing look at the nature and characteristics of human intelligence. He argues that it is time for us to adopt a more human-centered perspective and to insist that informational technologies enhance and complement human cognitive capacities rather than undermine them. Entertaining anecdotes, puzzles, graphics, and speculations regarding future possibilities flesh out this wise and witty book. Recommended for academic and public libraries. --Elise Chase, Forbes Lib., Northampton, Mass.
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

9 Reviews
5 star:
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3 star:
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4.2 out of 5 stars (9 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful
3.0 out of 5 stars Good, but Simplistic, Dec 21 1998
By 
boyce@persimmon.com (Research Triangle Park, North Carolina (USA).) - See all my reviews
This review is from: Things That Make Us Smart: Defending Human Attributes in the Age Of the Machine (Paperback)
I have to preface this review by saying that I'm probably a tough audience for this sort of book -- I have a PhD in cognitive psych, and I work as a research scientist with a specialist in interface designs. With that caveat, I have to say that the book was very readable and enjoyable, but I was constantly wondering "Where's the Beef?"

Much of the research he reviewed was rather old, even at the time of publication, and most of the analysis of them elaborated too much, without really being that trenchant. I found myself skipping ahead about halfway through the book when I knew the point of a chapter after a page or two, and didn't find any surprises along the way.

A good "gee-whiz" book for those new to cognitive psych or human factors, but a bit of a let-down for the specialist.

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3.0 out of 5 stars Humanity for Dummies, Dec 26 2003
By 
Avid Reader (Franklin, Tn) - See all my reviews
(TOP 1000 REVIEWER)   
This review is from: Things That Make Us Smart: Defending Human Attributes in the Age Of the Machine (Paperback)
Yet another tome about the greatness of human qualities and the belief that machines do not and will not achieve these? Yes but with a little more aplomb and erudition that most in the field. There is not a "we are doomed" mood to this book and the author seems to prefer explication over prophecies of a machine world.

But a lot of what is covered is not only known but well-known. Who thinks that Big Blue is actually "thinking" in his various chess tournaments? Norman talks endlessly about misconceptions concerning the computer world, beliefs held (he thinks) by a sizeable number of intelligent people. It is because the PC so aptly simulates human behavior that we hold such views in the first place.

And while such subjects as art, music, learning, ritual, satire, and recognition of such subjective qualities as good, bad, beautiful, ugly, and appropriate are today solely human qualities, who knows at what point in the future that humans may program their machines to simulate some or all of the above?
A majority of the book is spent explaining why this cannot happen.

A discussion of the difference in human associative brains and the mechanicsm of machine computation has been noted numerous times before. In fact, it makes perfect sense that the two shall never meet. Human thought is based on sensory perception with the real world - something a machine cannot partake in at the present. We require vision, hearing, touching, tasting and smelling in order to formulate a world view. Until machines can develop a mechanism for simulating these experiences, we will experience only what smartly programmed machines are told to do.

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5.0 out of 5 stars Making Peace with Machines, July 29 2000
By 
K. Rocap (San Francisco, CA USA) - See all my reviews
(REAL NAME)   
This review is from: Things That Make Us Smart: Defending Human Attributes in the Age Of the Machine (Paperback)
What if we put aside worrying about how computers will replace human thought and behavior and focused, instead, on the fundamental differences and complementary strengths of humans and machines? Perhaps then we could make best use of the things that have the potential to make us smart. Don Norman, author of The Design of Everyday Things, takes the insights he is famous for, regarding the design of everyday objects, and turns these towards a thoughtful consideration of the high tech objects in our lives.

Norman contends that what machines are best at are memorization and calculation, and that part of our fears about them come from comparing ourselves mentally to computers with regard to these dimensions. This is a fundamentally flawed way to think about the relationships between humans and computers.

He encourages us, instead, to optimize the powerful potential of computation in order to liberate ourselves for more important ends, such as the time and capacity for deep reflective thought. In this way, and in other ways, he advocates for a human-centered approach to technology.

Humans make tools and build objects, or artifacts; and the artifacts we build help to make us smart. They remind us of important things and when designed well help us accomplish important things and provide "affordances" for desired behaviors and outcomes.

We need to develop better and keener senses of design. With regard to computers, the more we can unload, the more conceptual knowledge that we can convert into "experiential" knowledge through the use of such things as powerful computer-based data representations, the more we will free ourselves for higher order reflective thought and human judgment.

Norman convincingly argues that rather than locking ourselves in a battle of turf with machines, we should take advantage of the ways machines, like other human-designed objects, can, indeed, help to make us smart.

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