Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign Paperback – Sep 6 2011
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From the Back Cover
Know what you want to achieve and how to get there
Simply having a social media presence is not enough. Your tweets, websites, blog posts, and social networking pages can build your business or sabotage it. Do your homework. Study these questions before you dive into the sea of social media, and maximize your marketing impact.
Why do I need a brand?
What's the difference between a brand, an online presence, and a persona?
How do I develop my brand strategy?
What is my brand's objective?
What makes a website social?
How do I add a blog to my website?
What tone should I use?
Should I leave comments on other websites?
What about Twitter, Facebook, and LinkedIn?
How do I increase my Twitter following?
Should I link my Facebook and Twitter accounts?
What are LinkedIn groups?
What else should I think about?
Do I still need a business card?
What's a Tweetup?
How can I keep my social media efforts interesting?
About the Author
Dave Peck has been active in Social Media since 2004. He has been profiled on such networks as NBC, CNBC, and Current TV. His focus on viral/word of mouth (WOM) marketing and networking has allowed him to grow online communities for organizations such as Coca Cola, Harvard, UC Berkeley, and Wells Fargo. As a Social Media Strategist, Dave has consulted and developed programs for The Grammys, The Ozzy Osbourne Auction, George Lynch, Stella McCartney, Sergio Rossi, Lee Meriwether, Antonio Sabato Jr., NPR, and many others. Find and follow him at http://thedavepeck.com/ and @davepeck.
Most Helpful Customer Reviews on Amazon.com (beta)
The author and publisher created an easy to understand book of specific information and a well organized process which one can follow to venture into the Social Media world. The cross reference links in the presentation is very useful in maintaining the reader's focus.
As I begin the process, this book will be a key reference tool and removes much of the mystery of the tools of Social Media Marketing.
Excellent resource for my library and future efforts.
My favorite chapter is titled "Building an Online Identity" and it goes through the how-to of establishing yourself on the Internet, which I've found can just be a black hole if you don't do it right.
Overall, a nice introduction to social media marketing.
>>>..."Think Before You Engage" from David Peck, Social Media Authority, Author, etc., is Direct, Concise, Rich, 2011/2012 Knowledge, Context & Content that starts with a Dedication, About the Author, About the Technical Editor - Barry Moltz, TeamDavidPeck Credits, Acknowledgments, Contents, Foreword from Renown Authority, Author, etc. - Brian Solis ( The End of Business as Usual and the Beginning of a New Era of Connected Businesses, How We Got Here, The Sky Is Not Falling;It Rains With Opportunity ) & Introduction Sections!!!...Ready, Let's Roll!!!...
>>>...Chapter 01 - Planning a Brand - 7 Questions.
>>>...Chapter 02 - Building an Online Identity - 4 Questions.
>>>...Chapter 03 - Choosing the Right Social Networks - 3 Questions.
>>>...Chapter 04 - Creating a Website - 8 Questions.
>>>...Chapter 05 - Making a Website Social - 16 Questions.
>>>...Chapter 06 - Twitter - 6 Questions.
>>>...Chapter 07 - Facebook - 13 Questions.
>>>...Chapter 08 - LinkedIn - 6 Questions.
>>>...Chapter 09 - Other Key Social Media Websites - 4 Questions.
>>>...Chapter 10 - Getting Found Online - 5 Questions.
>>>...Chapter 11 - Monitoring an Online Brand - 3 Questions.
>>>...Chapter 12 - The Real World - 6 Questions.
>>>...Chapter 13 - Dealing with Difficult Situations - 6 Questions.
>>>...Chapter 14 - Creating a Social Media Strategy - 9 Questions.
>>>...Chapter 15 - Evolving a Brand - 4 Questions.
>>>...Chapter 15 - Question 100 - "Where Do I Go From Here?"...It's time to start implementing what WE have learned!...Since WE know what Social Media is & how WE can include it in our Marketing efforts, WE now take our Strategy developed in Chapter 14 and start putting it into Action!!!...Our Actions & Choice of Actions are Up to US!!!...>>> Remember, Time Is Of The Essence!!!... -Make Time A Friend!!!... -Carpe Diem / Seize The Day!!!...Michael!Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
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