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Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign [Paperback]

Dave Peck

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Book Description

Sept. 6 2011
Be sure you've addressed the most important questions before using social media to market your company or brand!

From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls.

Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign.

  • Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress
  • Features numerous real-world stories that offer unique insight on what to do and what not to do
  • Shares simple tips for developing a web site with no code required
  • Sifts through the enormous amount of social media available and helps you select which is most appropriate for your needs
  • Addresses how to locate and engage people and then keep them coming back

Answering a plethora of common questions, this book shows you how to engage your customers with social media in a way that will keep them coming back for more.

Product Details

Product Description

From the Back Cover

Know what you want to achieve and how to get there

Simply having a social media presence is not enough. Your tweets, websites, blog posts, and social networking pages can build your business — or sabotage it. Do your homework. Study these questions before you dive into the sea of social media, and maximize your marketing impact.

Why do I need a brand?

  • What's the difference between a brand, an online presence, and a persona?

  • How do I develop my brand strategy?

  • What is my brand's objective?

What makes a website social?

  • How do I add a blog to my website?

  • What tone should I use?

  • Should I leave comments on other websites?

What about Twitter, Facebook, and LinkedIn?

  • How do I increase my Twitter following?

  • Should I link my Facebook and Twitter accounts?

  • What are LinkedIn groups?

What else should I think about?

  • Do I still need a business card?

  • What's a Tweetup?

  • How can I keep my social media efforts interesting?

About the Author

Dave Peck has been active in Social Media since 2004. He has been profiled on such networks as NBC, CNBC, and Current TV. His focus on viral/word of mouth (WOM) marketing and networking has allowed him to grow online communities for organizations such as Coca Cola, Harvard, UC Berkeley, and Wells Fargo. As a Social Media Strategist, Dave has consulted and developed programs for The Grammys, The Ozzy Osbourne Auction, George Lynch, Stella McCartney, Sergio Rossi, Lee Meriwether, Antonio Sabato Jr., NPR, and many others. Find and follow him at and @davepeck.

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Most Helpful Customer Reviews on (beta) 5.0 out of 5 stars  3 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Great Summary and Reference book for Social Media execution Sept. 8 2011
By deandec - Published on
Format:Paperback|Verified Purchase
I have a passing knowledge of creating web pages and reading of blogs but did not understand how a business or a person should use the tools to create a Web presence.

The author and publisher created an easy to understand book of specific information and a well organized process which one can follow to venture into the Social Media world. The cross reference links in the presentation is very useful in maintaining the reader's focus.

As I begin the process, this book will be a key reference tool and removes much of the mystery of the tools of Social Media Marketing.

Excellent resource for my library and future efforts.
1 of 1 people found the following review helpful
5.0 out of 5 stars An eye-opening introduction to social media marketing Nov. 23 2011
By Scott - Published on
An eye-opening look at marketing with social media. This not only describes how businesses today are using Facebook, twitter, and LinkedIn to their advantage, it sets forth a plan of action. Beyond getting set up on sites and actually starting your social media campaigns, it shows you how to keep track of your success, which was a key point for me since I already know how to use these sites, just not with Peck's expertise. A major focus of the book is also creating your own website (there's a huge chapter on this broken down into several sections). This is explained in very basic terms.

My favorite chapter is titled "Building an Online Identity" and it goes through the how-to of establishing yourself on the Internet, which I've found can just be a black hole if you don't do it right.

Overall, a nice introduction to social media marketing.
1 of 4 people found the following review helpful
5.0 out of 5 stars "Think Before You Engage" - 2011/2012 100 Framework Questions To Ask Before & During Your Social Media Marketing Campaign!!!.. Jan. 26 2012
By Michael GreenGold - Published on
>>>...Simply having a Social Media Presence is not enough!!!...Our Tweets, Websites, Blog Posts, and Social Networking Pages, etc. can build our Business, etc.---or sabotage it!!!...>>> We must do our Homework!!!...>>> Study these 100 Questions that cover 15 Chapters, 284+ pages of Critical Social Media Marketing Information, etc. before and during our Social Media Campaign!!!...
>>>..."Think Before You Engage" from David Peck, Social Media Authority, Author, etc., is Direct, Concise, Rich, 2011/2012 Knowledge, Context & Content that starts with a Dedication, About the Author, About the Technical Editor - Barry Moltz, TeamDavidPeck Credits, Acknowledgments, Contents, Foreword from Renown Authority, Author, etc. - Brian Solis ( The End of Business as Usual and the Beginning of a New Era of Connected Businesses, How We Got Here, The Sky Is Not Falling;It Rains With Opportunity ) & Introduction Sections!!!...Ready, Let's Roll!!!...
>>>...Chapter 01 - Planning a Brand - 7 Questions.
>>>...Chapter 02 - Building an Online Identity - 4 Questions.
>>>...Chapter 03 - Choosing the Right Social Networks - 3 Questions.
>>>...Chapter 04 - Creating a Website - 8 Questions.
>>>...Chapter 05 - Making a Website Social - 16 Questions.
>>>...Chapter 06 - Twitter - 6 Questions.
>>>...Chapter 07 - Facebook - 13 Questions.
>>>...Chapter 08 - LinkedIn - 6 Questions.
>>>...Chapter 09 - Other Key Social Media Websites - 4 Questions.
>>>...Chapter 10 - Getting Found Online - 5 Questions.
>>>...Chapter 11 - Monitoring an Online Brand - 3 Questions.
>>>...Chapter 12 - The Real World - 6 Questions.
>>>...Chapter 13 - Dealing with Difficult Situations - 6 Questions.
>>>...Chapter 14 - Creating a Social Media Strategy - 9 Questions.
>>>...Chapter 15 - Evolving a Brand - 4 Questions.
>>>...Chapter 15 - Question 100 - "Where Do I Go From Here?"...It's time to start implementing what WE have learned!...Since WE know what Social Media is & how WE can include it in our Marketing efforts, WE now take our Strategy developed in Chapter 14 and start putting it into Action!!!...Our Actions & Choice of Actions are Up to US!!!...>>> Remember, Time Is Of The Essence!!!... -Make Time A Friend!!!... -Carpe Diem / Seize The Day!!!...Michael!Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

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