From the Back Cover
Know what you want to achieve and how to get there
Simply having a social media presence is not enough. Your tweets, websites, blog posts, and social networking pages can build your business or sabotage it. Do your homework. Study these questions before you dive into the sea of social media, and maximize your marketing impact.
Why do I need a brand?
What's the difference between a brand, an online presence, and a persona?
How do I develop my brand strategy?
What is my brand's objective?
What makes a website social?
How do I add a blog to my website?
What tone should I use?
Should I leave comments on other websites?
What about Twitter, Facebook, and LinkedIn?
How do I increase my Twitter following?
Should I link my Facebook and Twitter accounts?
What are LinkedIn groups?
What else should I think about?
Do I still need a business card?
What's a Tweetup?
How can I keep my social media efforts interesting?
About the Author
Dave Peck has been active in Social Media since 2004. He has been profiled on such networks as NBC, CNBC, and Current TV. His focus on viral/word of mouth (WOM) marketing and networking has allowed him to grow online communities for organizations such as Coca Cola, Harvard, UC Berkeley, and Wells Fargo. As a Social Media Strategist, Dave has consulted and developed programs for The Grammys, The Ozzy Osbourne Auction, George Lynch, Stella McCartney, Sergio Rossi, Lee Meriwether, Antonio Sabato Jr., NPR, and many others. Find and follow him at http://thedavepeck.com/ and @davepeck.