Turn knowledge into power, unlock your imagination, and get a firm grasp on creative visual thinking. This book reveals dozens of idea-generating techniques from top designers - along with insight on how they apply creative visual thinking to real-world projects. Through 44 visual thinking exercises, you'll learn to better communicate your own ideas and feelings ... to increase your creative potential and the number of successful designs in your portfolio.
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About the Author
Robin Landa has been named one of the "great teachers of our time" by the Carnegie Foundation for the Advancement of Teaching, and has written several other design books, including Creative Jolt and Creative Jolt Inspirations. She has won the New Jersey Authors Award and has been a Professor of Fine Arts and coordinator of the BFA Visual Communications degree program at New Jersey's Kean College for more than 13 years. She lives in New York City.
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First Sentence
When you see a design that makes you say, "WOW!" it's most likely the result of creative visual thinking. Read the first page
Front Cover | Table of Contents | Excerpt | Index | Back Cover
When you see a design that makes you say, "WOW!" it's most likely the result of creative visual thinking. Read the first page
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Front Cover | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3.9 out of 5 stars
8 reviews
36 of 36 people found the following review helpful
5.0 out of 5 stars
An outstanding book stuffed page to page with juicy ideas.
Jan 8 1999
By A Customer
- Published on Amazon.com
Format:Hardcover
Tired of searching for inspiration to unlock the block that's been stifling your creative flow? Well, this book is dynamite! Lots of direction both in writing and pictures for expanding creative muscle. Clear and friendly writing style, excellent organization of material, easy to follow and cruise through. And, not so expensive given the good quality paper, hc, and all those photos! I thought the interviews with designers was a humanistic touch. Nice to know the faces behind great design.
12 of 13 people found the following review helpful
4.0 out of 5 stars
Not Quite for Beginners
Nov 25 2001
By Jeffrey Leeper
- Published on Amazon.com
Format:Hardcover
This book is intended for someone who has a bit of a background in design. Landa does explain some of the things you will want to think about in a design, say for a book jacket or advertisement, but unless you are already familiar with the terms, this may not help.
There are exercises for you to practice what you have learned, but there are no answers. These are intended for the reader to explore what they have learned rather than "parrot" back what the author wants.
In the end of the book are some words about design from some big-name designers in either interview or short-letter form. This will mean more to you if you are familiar with the names.
The examples are good pictures with some information (who did the work and whom it was for), and they have a brief paragraph explaining what the creator were thinking about the project. In some cases, it is very enlightening, but in others, it just seemed like reminiscing.
I recommend this book for people with designer training, but not for the beginner.
21 of 26 people found the following review helpful
5.0 out of 5 stars
A book FILLED with great examples of design...
Jan 28 2000
By A Customer
- Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
Actually, the book ITSELF is well designed/layed out too, which could lead you to establish somewhat of a biased faith in its content before you even read it thoroughly (the content IS good, by the way). I've lost count how many times I've referred to it for inspiration and come out on top. It's certainly been a good investment for me.
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3.9 out of 5 stars
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