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Thinking With Type: A Critical Guide for Designers, Writers, Editors, and Students
 
 
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Thinking With Type: A Critical Guide for Designers, Writers, Editors, and Students [Paperback]

Ellen Lupton (Author)
4.5 out of 5 stars  See all reviews (4 customer reviews)

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There is a newer edition of this item:
Thinking With Type Revised Edition: A Critical Guide for Designers, Writers, Editors, & Students Thinking With Type Revised Edition: A Critical Guide for Designers, Writers, Editors, & Students 5.0 out of 5 stars (2)
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Product Description

A new addition to our best selling series, Design Briefs, Thinking with Type is a straightforward primer that presents practical information about typographic design that can be immediately applied within the context of design history and theory. It is divided into three sections - letter, text, grid - each accompanied by an essay explaining key concepts, and then a set of practical demonstrations illustrating that material. The lessons of Thinking with Type are applicable to typographic design wherever it is practiced: printed materials of all kinds, Web sites, television screens. A companion Web site, will provide examples of design on screen, and provide other information (lesson plans, exercises) for readers and teaching professionals. Thinking with Type is a state-of-the-art pedagogical tool, that will be essential reading for students, teachers, and anyone else who wishes to improve or brush on their design skills.

About the Author

Ellen Lupton is one of America's preeminent design educators and PAPress's all-time bestselling author. Her books include Skin, Inside Design Now, Design Culture Now, Mixing Messages, and Letters from the Avant Garde, among others. She is director of the design program at Maryland Institute of Art and Design and Curator at the Cooper-Hewitt National Design Museum.
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THIS IS NOT A BOOK ABOUT FONTS. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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4.5 out of 5 stars (4 customer reviews)
 
 
 
 
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3 of 3 people found the following review helpful:
4.0 out of 5 stars A must have Typography book, Mar 31 2009
By 
Jeremy W. Newton "Jeremy Newton" (Ontario Canada) - See all my reviews
(REAL NAME)   
This review is from: Thinking With Type: A Critical Guide for Designers, Writers, Editors, and Students (Paperback)
I have been in the graphic design industry for the past 10 years and although fully trained in the field I still find myself asking questions that were never addressed while studying. Because of these nagging questions I have set out to find relevant titles that will provide me with the answers that I needed.
One aspect of design that I have always been obsessed with is typography. So much work goes into the design of a font. I enjoy paying attention to the little quirks that make fonts different from one another. This book was an absolute blast for me to read for that very reason. With just enough type background for me to appreciate where type came from the book was written with many different examples of why and how certain layouts and uses of type work in specific situations (exactly what I needed to know!). It also teaches the technical side of typography with great use of definitions and diagrams. Technical info is spread throughout the book which is nice because sometimes too much technical info all at once can really turn a reader off. The last pages of the book are a collection of typography do's and do not's. A great piece of reference material. As should be expected the books layout is beautiful.
I recommend this book to anybody who has a desire to learn about typography or to make their designs better through proper use of type. I predict that this book will make most designers better at their jobs in one form or another.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars A Must Read, Dec 22 2007
This review is from: Thinking With Type: A Critical Guide for Designers, Writers, Editors, and Students (Paperback)
This is an excellent book. There are very few typography books that explain how type works as well as this. It is well written and clear. It is ideal for students and a good reference book. It is not long winded as many books on this subject.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Great for graphic design students, Aug 2 2008
This review is from: Thinking With Type: A Critical Guide for Designers, Writers, Editors, and Students (Paperback)
I'm almost at the end of a lackluster graphic design course and this book has really helped fill in some gaps of how different principles should be applied and why. The background she gives on typography is wonderful and the book itself is a really easy read - nowhere near as heavy as Megg's History of Graphic Design but not nearly as in-depth. I have a way better understanding of grid usage and I feel that I can make more appropriate design decisions. Very worthwhile for students.
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