Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples showhow to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.
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About the Author
Ellen Lupton is one of America's preeminent design educators. Her books include Indie Publishing, DIY: Design It Yourself, Graphic Design: The New Basics (with Jennifer Cole Phillips), Design Your Life (with Julia Lupton), and many others. She is curator of contemporary design at Cooper-Hewitt, National Design Museum in New York, and director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore.
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Most helpful customer reviews
1 of 1 people found the following review helpful
By MK
Format:Paperback
This is a great reference for anybody studying typography! There are many photos and examples to view as well as helpful information to study from. I am in a graphic design program and think this is a book you should definitely buy instead of renting if your in an academic program.
1 of 5 people found the following review helpful
By Alexis
Format:Paperback
Product was shipped faster than I expected! I was very impressed!! I need this for a university course and was very pleased to recieve the book the day after I ordered it.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.6 out of 5 stars
57 reviews
20 of 20 people found the following review helpful
5.0 out of 5 stars
Great handbook
Nov 2 2010
By kenk
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This book is an excellent resource for anyone who is serious about graphic layout. It is not a type book; it does not review fonts individually. Rather, it considers type as a visual element. Accessibly written, someone new to the field could use it, as well as experienced graphic artists and those for whom the page is important. A good investment for the artist on a budget, too.
22 of 23 people found the following review helpful
5.0 out of 5 stars
great additions!
Oct 24 2010
By Becca
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
I've used "Thinking with Type" for the last year and a half in the typography classes that I teach. I thought the first edition was a useful tool. Then one of my students ordered this one, and let me look at it...and I was amazed at all of the new information (like a separate page each for numbers, punctuation, and ornaments) and examples that had been added. I ordered it for myself as soon as possible, and will be recommending the second edition to all of my students from now on.
13 of 14 people found the following review helpful
5.0 out of 5 stars
Great book for anyone graphically inclined
Nov 30 2010
By A. Irvine
- Published on Amazon.com
Format:Paperback
This book was suggested to me on Amazon because of other books I ordered on graphically displaying data, and I'm so happy it was! This book has easy-read essays about letters, text, and grids, all followed by some specific do's and don't's, and ideas/exercises to consider, all without being too preachy and laying the groundwork for you to make your own decisions about how to display text. I'm an urban planning & design student and I loved this book- I think anyone who will ever create anything from a report to a poster to a presentation should read it.
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4.6 out of 5 stars
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