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This Is the Day, This Is the Hour, This Is This

Pop Will Eat Itself Audio CD
5.0 out of 5 stars  See all reviews (20 customer reviews)
Price: CDN$ 32.39
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Product Details


1. Pwei Is A Four Letter Word
2. Preaching To The Perverted
3. Wise Up! Sucker
4. Sixteen Different Flavours Of Hell
5. Inject Me
6. Can U Dig It?
7. Fuses Have Been Lit
8. Poison To The Mind
9. Def.Con.One
10. Radio P.W.E.I.
11. Shortwave Transmission On Up To The Minuteman
12. Satellite Ecstatica
13. Not Now James, We're Busy...
14. Wake Up! Time To Die...
15. Wise Up Sucker (12in Yough Mix)

Customer Reviews

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Most helpful customer reviews
5.0 out of 5 stars Just Ecstatica June 26 2006
Format:Audio CD
For new grungers, old goths or even just electronica freaks, you can't compare - the Poppies are a little bit of everything rolled into one.

One of the first bands to go with sampling in a big way, mixing in this album with some seriously deep lyrics (Inject me and This is This to name just a couple) If you haven't heard it, try it. I'd also recommend Box Frenzy as another great fnd if you just recently found P.W.E.I.
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5.0 out of 5 stars Boo Ya Jan. 23 2004
By Aaron
Format:Audio CD
This album ranks with De La Soul's first and Beasties' Paul's Boutique... and "Pump up the Volume" as a sampling Masterpiece. It's from an era where music could, if it was good enough, make you feel like you were bouncing between satellites, maybe high on something yet discovered. A brilliant album for the dawn of home satellites or for the end of the world... whatever. PWEI says "bring it on" full speed and with vigor. What a shame all the sampling lawyers had to step into this great musical genre, in which PWEI hit the hardest. They're just amazing. Their "Cure for Sanity" is probably as good, but takes repeated listens to grasp. "This is the Day" grabs your labels and shakes from the first listen, first beat.
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Format:Audio CD
If the lyrical snippet I used for the title of this review doesn't arrest your attention then I suggest you leave PWEI well alone and go back to your mass-produced MTV and TRL-endorsed pop outfits; the musical ingenuity and genuine wit found on this album will no doubt go straight over your head.
Back in the late 80s, industrial music had yet to make a name for itself in the mainstream (which wouldn't truly come to pass until Nine Inch Nails and Marilyn Manson watered down the genre for mass consumption). Thanks to the likes of Ministry, Front 242 and Skinny Puppy, however, it was rapidly evolving into a more palatable form of music; a stark contrast with the freeform, atonal abstractions of Throbbing Gristle that dominated the scene a decade earlier. Enter Pop Will Eat Itself: they, along with Meat Beat Manifesto, where the first to inject a severe dose of hip-hop mentality into the genre and give it a new twist. And it is on this album that their style was best realised. "This is the Day..." is a towering slab of noise-funk; an electrifying concoction of sample-heavy industrial strength punk rock hip-hop that is, odd as it may sound, as uncompromising as it is accessible. Employing the same cut-and-paste techniques as the likes of the Bomb Squad (whose production skills sent Public Enemy into the stratosphere a year earlier), the Dust Brothers and the aforementioned Meat Beat Manifesto, PWEI knew exactly what they were doing - creating a dense wall of noise backed with simple, yet effective drum programming (think "Land of R*** and Honey"-era Ministry) and chunky guitar riffs. Very punk-influenced, with a dash of 80s thrash metal thrown in for good measure. Where the band really scores, however, is with the lyrics. They're smart, streetwise, irreverent, daft and unbelievably awesome.
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5.0 out of 5 stars All purpose nostalgic party album Dec 31 2002
Format:Audio CD
White boy Brit rap melded with a hard rock/punkish edge(almost Run DMCish with heavier emphasis on the riffage), loaded with pop cult samples,party philosophy, and a must hear recounting of James Brown's legendary police chase. Buy this and dance until your can falls off, cracker.
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5.0 out of 5 stars Out of left field April 21 2002
By x_bruce
Format:Audio CD
When PWEI unleashed This Is The Day...This Is The Hour...This Is This in 1989 they brought a lot of ideas together at a time when music was fairly boring.
Going from a new wave past to this album's mixture of anglo rap and metal meets funk mix complete with sampled beats and loud guitars this was one of the first serious attempts to fuse rap to rock. It was exceptionally well done.
Standout tracks are Wise Up Sucker, Not Now James, We're Busy and Wake Up, Time To Die. PWEI show a political side that is laced with humor. The rapping works in it's own odd way, it's not exactly Public Enemy, but it fits well into the concept of the musical whole.
The beats are strong, the guitars are big and brash, this album rocks AND gets funky. Of course this concept was about a decade too early for the general public. It's a shame how neglected it still is. It has aged well, meaning it doesn't sound like a 13 year old record. Check out PWEI, give it a chance while keeping in mind it's not Linkin Park or Limp Bizkit. PWEI tend to be more arty and closer to a mixture of Manchester rock and hip hop.
This was way beyond most music of it's time and deserves to be heard. Vastly underrated.
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5.0 out of 5 stars One of my favorites Jan. 5 2002
Format:Audio CD
Remember back in the days when musicians would sample bits of songs and never have to worry about it? Ahh the good old days! Before techno really hit it big if you went to some of the more underground (i.e. non-yuppie) clubs you'd hear industrial music blasting from the speakers. PWEI was one of those bands. The album is a flurry of samples and other beats, guitars and any other noise they would think was cool. The result is wonderful. Not as heavy as Ministry or sinister as Skinny Puppy (think more like Meat Beat Manifesto circa 99%), this cd is what I guess you could classify as techno-industrial. This is a must have.
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5.0 out of 5 stars Frickin' Awesome Oct. 29 2000
Format:Audio CD
By far one of the best CDs I've ever spent my money...Please do yourself a favor and go out and buy this CD...immediately!
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