This Is the Day, This Is the Hour, This Is This
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|7. Fuses Have Been Lit|
|8. Poison To The Mind|
|10. Radio P.W.E.I.|
|11. Shortwave Transmission On Up To The Minuteman|
|12. Satellite Ecstatica|
|13. Not Now James, We're Busy...|
|14. Wake Up! Time To Die...|
|15. Wise Up Sucker (12in Yough Mix)|
Top Customer Reviews
Back in the late 80s, industrial music had yet to make a name for itself in the mainstream (which wouldn't truly come to pass until Nine Inch Nails and Marilyn Manson watered down the genre for mass consumption). Thanks to the likes of Ministry, Front 242 and Skinny Puppy, however, it was rapidly evolving into a more palatable form of music; a stark contrast with the freeform, atonal abstractions of Throbbing Gristle that dominated the scene a decade earlier. Enter Pop Will Eat Itself: they, along with Meat Beat Manifesto, where the first to inject a severe dose of hip-hop mentality into the genre and give it a new twist. And it is on this album that their style was best realised. "This is the Day..." is a towering slab of noise-funk; an electrifying concoction of sample-heavy industrial strength punk rock hip-hop that is, odd as it may sound, as uncompromising as it is accessible. Employing the same cut-and-paste techniques as the likes of the Bomb Squad (whose production skills sent Public Enemy into the stratosphere a year earlier), the Dust Brothers and the aforementioned Meat Beat Manifesto, PWEI knew exactly what they were doing - creating a dense wall of noise backed with simple, yet effective drum programming (think "Land of R*** and Honey"-era Ministry) and chunky guitar riffs. Very punk-influenced, with a dash of 80s thrash metal thrown in for good measure. Where the band really scores, however, is with the lyrics. They're smart, streetwise, irreverent, daft and unbelievably awesome.Read more ›
Going from a new wave past to this album's mixture of anglo rap and metal meets funk mix complete with sampled beats and loud guitars this was one of the first serious attempts to fuse rap to rock. It was exceptionally well done.
Standout tracks are Wise Up Sucker, Not Now James, We're Busy and Wake Up, Time To Die. PWEI show a political side that is laced with humor. The rapping works in it's own odd way, it's not exactly Public Enemy, but it fits well into the concept of the musical whole.
The beats are strong, the guitars are big and brash, this album rocks AND gets funky. Of course this concept was about a decade too early for the general public. It's a shame how neglected it still is. It has aged well, meaning it doesn't sound like a 13 year old record. Check out PWEI, give it a chance while keeping in mind it's not Linkin Park or Limp Bizkit. PWEI tend to be more arty and closer to a mixture of Manchester rock and hip hop.
This was way beyond most music of it's time and deserves to be heard. Vastly underrated.
Most recent customer reviews
For new grungers, old goths or even just electronica freaks, you can't compare - the Poppies are a little bit of everything rolled into one. Read morePublished on June 26 2006 by Rheannon
This album ranks with De La Soul's first and Beasties' Paul's Boutique... and "Pump up the Volume" as a sampling Masterpiece. Read morePublished on Jan. 22 2004 by Aaron
White boy Brit rap melded with a hard rock/punkish edge(almost Run DMCish with heavier emphasis on the riffage), loaded with pop cult samples,party philosophy, and a must hear... Read morePublished on Dec 30 2002 by Ronald Battista
Remember back in the days when musicians would sample bits of songs and never have to worry about it? Ahh the good old days! Read morePublished on Jan. 4 2002 by Michael Kumpf
By far one of the best CDs I've ever spent my money...Please do yourself a favor and go out and buy this CD...immediately!Published on Oct. 28 2000
This album, "...This is This", and their followup "Cure for Sanity", are great. "Cure" is more polished, with a fuller sound, but either album rocks.Published on July 2 2000 by Kim M Hainze
pwei are cool ther funny and they rock do pick this cd up you wont be dissaponted!Published on April 19 2000 by john d
OK, its a bit dated now. But considering the age of the CD, its also surprisingly fresh. This blew my mind when it first came out -- and it blew the minds of everyone I played it... Read morePublished on Oct. 10 1999