About the Author
Marc Stickdorn (Austria; http://thisisservicedesignthinking.com;www.destinable.com)
is co-founder of Destinable, a consultancyspecializing in service design for tourism, and lectures around theworld at business and design schools. He is a professor atthe Management Center Innsbruck in Austria, where he lectures onservice design and service innovation. His main areas ofinterest are service design and strategic marketing managementparticularly in a tourism context.
Jakob Schneider (Germany) is a graphic designerbased in Germany.
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