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Eat This Not That! Supermarket Survival Guide: The No-Diet Weight Loss Solution [Paperback]

David Zinczenko , Matt Goulding
4.7 out of 5 stars  See all reviews (12 customer reviews)

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Paperback, Dec 30 2008 --  
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Book Description

Dec 30 2008
You can burn fat and sculpt the body you’ve always wanted—and even save money in the process-without dieting. All you need is the insider’s guide to smart, healthy, low-cost food choices. And now, the right choices are simple!

From the produce section to the frozen-food aisle, the modern supermarket is loaded with 50,000 food choices, all vying for your hard-earned money. N wonder it’s hard to know what to buy. But with Eat This, Not That! Supermarket Survival Guide, the smart answers are right in your hands. No more fake "healthy" foods. No more rip-off supermarket "bargains." No more disappointing meals. And most important of all, no more extra pounds!

Did you know:

*A cup of Quaker 100% Natural Granola Oats, Honey, and Raisins contains more calories than 8 chicken wings? (Save 280 calories a day by switching to our preferred choice)

*Choosing Rice Krispies Treats over Nutri-Grain Cereal Bars will cut your sugar and calorie intake nearly in half? (With this switch, you could lose a pound every 7 weeks!)

*Regular bacon is actually better for you than turkey bacon? (Find other deceptive "healthy" foods and the delicious ones you should be eating instead.

With this simple illustrated guide to thousands of foods—along with the nutrition secrets that lead to fast and permanent weight loss—you’ll make the smartest choice for you and your family, every time!

Additional features in Eat This, Not That! Supermarket Survival Guide include:

  • 6 Supermarket Shopping Strategies

  • 11 Secrets the Food Industry Doesn’t Want You to Know

  • The 20 Worst Packaged Foods in America

  • Master the Produce Aisle: Your Guide to Greens (and other colors)

  • Your Organic Primer

  • The Pantry Label Decoder

  • And more!

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Product Details

Product Description


Readers Love ETNT:
“The book was so easy to use. And I said this is a no brainer. I have nothing to do but to go to the grocery store and look at this book. And I dropped 35 pounds within a year. My husband used to call me his ‘full sized woman.’ Of course, he doesn’t say that any more and he can’t keep his hands off me!” – Darlene, ETNT reader.
“This book is now a reference book I look at and have fun with, plus I think it has helped me drop a couple of pounds extra with my exercising in the last couple of weeks.”
“This book has saved me thousands of extra calories and I did not sacrifice one thing.”
“This is a great read and helps you make better choices when eating out to shopping at the grocery store. As I read I did not realize what a small change in your choice could make. I've already lost 7lbs and am very pleased.”

About the Author

DAVID ZINCZENKO, editor-in-chief of Men’s Health magazine, is the author of the New York Times bestsellers The Abs Diet and The Abs Diet for Women. Once an overweight child, Zinczenko has become one of the nation’s leading experts on health and fitness. He is a regular contributor to the Today show, and has appeared on Oprah, Good Morning America, and Primetime Live.
MATT GOULDING is the food and nutrition editor of Men’s Health. He has cooked and eaten his way around the world, touching down in Allentown, Pennsylvania, where he divides most of his time between computer and stovetop.

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Customer Reviews

4.7 out of 5 stars
4.7 out of 5 stars
Most helpful customer reviews
4 of 5 people found the following review helpful
By Donald Mitchell #1 HALL OF FAME TOP 50 REVIEWER
Food and beverage marketers focus on what causes you to buy more. If you are like me, you are attracted to labels that tout things like "low fat," "natural," "multi grain," and "light." Let the buyer beware. Those labels often cover up for high calorie, high sugar, high salt, high trans fat, and high glycemic items that aren't good for your health or your waist line.

In simple terms, David Zinczenko and Matt Goulding point out the advantages of getting rid of extra calories, sugar, salt, trans fat, and high glycemic ingredients where you can have a healthy, tasty alternative (almost always).

After the general introduction, the book dives into a specific look at how to evaluate foods and beverages at the supermarket, produce, meat, fish, refrigerated foods, pantry staples, snacks, sweets, frozen items, beverages, and ways to spend less. In those sections, you get an explanation of what to look for and what to avoid. Then, one page of "better" items is compared to one page of "worse" items. The differences in content are pretty large in some cases, and not so large in others. This gives you a sense of where to pick your fights. The book ends up with some recipe and meal ideas.

It also made me realize that I need to find stores that stock these healthier (and yes, they are often more expensive) items. Many of the "better" choices are ones that I don't remember seeing a store.

Like all brief books, this one has weaknesses. It doesn't mention carcinogens, for instance. Some "natural" foods like alfalfa sprouts have natural carcinogens in them while some "not so natural" foods like baked bread have anti-carcinogens in them through the preservatives used.
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5 of 5 people found the following review helpful
5.0 out of 5 stars Keep it close Feb. 8 2009
By Jocelyn
There's a couple of books in this series and this one is meant for what to buy and not to buy at the grocery market. Although there's no such thing as an exercises-less diet this book helps you find the foods you LOVE by showing you the calories for one product (ie. McCain Pizza vs digiorno pizza). Which one has less calories. It is very detailed and very descriptive. Covers all grocery store isles. One complaint? It doesn't cover store brand names from stores like Superstore, Safeway, Coop, Sobeys, etc. but find the best product to buy and then physically compare to store name brand if you want to save more money.
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3 of 3 people found the following review helpful
5.0 out of 5 stars A great addition to any weight loss program. Jan. 17 2009
In this book, it's all about being a discerning consumer when you are in the grocery store. It's about knowing what to look out for and what to avoid. The author of this book has complied an excellent array of good tasting but not high calorie foods that anyone who wishes to lose weight can eat without worrying. It's a great addition to any weight loss program. I also would recommend Fatass No More! How I Lost Weight and Still Ate Cheeseburgers and Fries.
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3 of 4 people found the following review helpful
5.0 out of 5 stars Eat this, not that! March 25 2009
This is an excellent book which I find extremly useful. I use it as a referrence when I shop and has finally learned to make healthy choices for myself and my family.
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4.0 out of 5 stars Good book, but some concerns... Jan. 9 2012
By Fee Bee
Received my book in perfect shape! Thanks! I was flipping through it and noticed that some of the foods that they suggest you eat instead of other foods, are higher in salt. They may be lower in fat and calories than the other products, but the salt content is higher. Otherwise, I think there is some great information. ONLY MAJOR PROBLEM I have with this, is that this book was based on American supermarkets..and as a Canadian, we don't have most of the brands that U.S does. Some brands we do have..Kellog's..Campbell's..etc..but not all..so that makes it kind of difficult to follow..but I guess we can figure out what the Canadian equivalent is pretty easily just based on the product info on the nutrition facts. Anyway, overall, I think it's a good book, and I am glad I purchased it. Definitely helps you be aware of what these big supermarket chains are putting into our food and not telling us.

P.S - WINDSOR (and I'm sure other brands of) SALT HAS SUGAR IN IT..(It's in the ingredients, but NOT on the nutrition facts)..
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By Cynthia Danute Cekauskas, LCSW TOP 500 REVIEWER
When I think about grocery shopping in the United States (or in Canada for that matter), I cannot help but recall the scene in the old movie Moscow on the Hudsonwhen Robin Williams character is instructed to go shop for coffee in the local market. Having been used to rationing in the Soviet Union he has not been exposed to the variety of food product available to him in the United States. Overwhelmed he keeps saying "Coffee, coffee, coffee" then passes out not being able to make what appears to him a most complex decision at the time.
It is not too much unlike that grocery shopping in the United States today. You come into a supermarket bulging with products all very colorfully marketed making sometimes unfounded claims as to their health benefits. It is wise, therefore, to come armed with the knowledge that what one buys IS really healthy for them not something a marketer told them to get them to buy their goods. This IS the proverbial SUPERMARKET SURVIVAL GUIDE one should read before entering a store and keeping handy while still in the store.
The book starts with Chapter 1 "Getting to Know and Love the Supermarket." Within that chapter the author lists 11 Secrets the Food Industry Doesn't Want You to Know and the 20 Worst Packaged Foods in America. It is helpful to know, for starters, what kind of food one should consider junk before going on to food shopping for healthy products. Chapter 2 "The Produce Aisle" is simply lovely. It talks about Mastering the Produce Aisle then lists over 40 types of produce from how to pick the best (PERFECT PICK) to PEAK SEASON, how to preserve and store the produce item at home (HANDLE WITH CARE) and what is healthy about the item to begin with (THE PAYOFF).
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