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Product Description
Review
“Brilliant. . .Best enjoyed after a three-martini lunch.” –GQ (UK)
“When there was some debate about whether something was accurate or not, Jerry said 'You're not even close. It was so much worse than what you're seeing on the show.'"
“When there was some debate about whether something was accurate or not, Jerry said 'You're not even close. It was so much worse than what you're seeing on the show.'"
--Matthew Weiner, creator and executive producer of Mad Men (GQ)
“Reads like the transcript of a tape made at a bar or cocktail party with the recorder propped up next to the raconteur at the center of the crowd.” –Salon
“The 'Mad Men' of this book were not mad at all. They were clever and articulate proponents of the American Dream. The book evokes a long-lost era of American self-confidence and optimism, and helps explain how America became a cultural icon.”
—Maurice Saatchi, co-founder of Saatchi & Saatchi and M&C Saatchi
Book Description
Vividly reminiscent of the goings-on at Sterling Cooper—the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products—this is the story of what Madison Avenue was really like in the ’60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.
Inside This Book
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Most helpful customer reviews
3.0 out of 5 stars
Mad Men Co-Branding,
By
This review is from: From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War (Paperback)
Jerry Della Femina's now forty year-old book has been appropriately resurrected with the success of Mad Men. In fact, it is now a text book case of co-branding. Clearly, the original book was fodder for Matthew Weiner's superlative series and, as a result, is now leveraging the television drama on its re-released cover along with an endorsement from Mr. Weiner (the cover art now emulates Mad Men's opening sequence).Della Femina would be a guy you would want to sit next to on a stool at the Oyster Bar. He would regal you with raunchy stories of Madison Avenue and if you listen carefully enough, you may learn something about advertising. Buried within the stories of drinking, toking, cheating, and playing politics are a few good bon mots like: "There is no such thing as a bad client. But there is such a thing as bad advertising." "Most account guys live with fear in their hearts." "Creative people do not have a business sense about themselves." "There is a great deal of advertising that is much better than the product. When that happens, all that good advertising will do is put you out of business." Throughout the book there is high praise for Bill Bernbach and his agency, DDB. In fact, he sites the Volkswagen campaign as the industry game-changer and the people from DDB as the successful archetype for the industry as a whole. A beneficial section is on presenting and pitching where Della Femina accurately likens it to theater. In terms of the Mad Men antics, he summarizes the industry with: "Crazy? Yes. Romantic and glamorous? Not one bit. The wild stuff, I'm afraid, is very much overrated." Which is true in Mad Men when we see agencies and individuals sow the seeds of their own destruction week to week. The book works extremely well as a time capsule but is not a "how-to" (nor is it meant to be). But if you are looking for both great ad industry stories and how to be successful within it, I suggest: "Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising" by Luke Sullivan. But be extremely careful when you read anything on advertising because it has been written by advertisers. As Della Femina cautions, "Part of this business - a big part of it - is illusion."
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.9 out of 5 stars (17 customer reviews) 9 of 11 people found the following review helpful
4.0 out of 5 stars
Early Ad Lore Still Amuses,
By Chris Ward - Published on Amazon.com
This review is from: From Those Wonderful Folks Who Gave You Pearl Harbor (Mass Market Paperback)
Work in advertising? See how little it's changed in the last 35 or 40 years by reading this snarky and cutting look inside the biz. Learn about the pioneering admen (and women, though precious few in those days) who got the account for the first feminine hygiene deodorant spray! Thrill to stories of the first efforts to market Japanese products when everybody KNEW nothing good came from there. Japanese cars?? HA!!So times have changed a little. But the business remains the same (i.e., utterly absurd), as these backstage stories show. 1 of 1 people found the following review helpful
5.0 out of 5 stars
Mad Men meets Hunter Thompson,
By JC - Published on Amazon.com
Amazon Verified Purchase(What's this?)
Great book. It's a bit dated, so it may not be relevant to those looking to learn about today's ad industry (I'm not in advertising, so I can't be sure about that), but it's hilarious. Feels like Mad Men if it were written by Hunter Thompson.
4 of 6 people found the following review helpful
5.0 out of 5 stars
Fabulous if you're into advertising,
By Melinda Jamieson "luvmyfrg" - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: From Those Wonderful Folks Who Gave You Pearl Harbor (Mass Market Paperback)
This is a must-read for anyone who is in or is thinking about going into advertising as a career. It gives a real inside look of the insanity of the big agencies and really the industry itself. Even though it was written a number of years ago, it's still very relevant. Technology may have changed, but people really haven't.
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