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Thou Shall Prosper: Ten Commandments for Making Money [Hardcover]

Daniel Lapin
5.0 out of 5 stars  See all reviews (4 customer reviews)
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Book Description

Oct. 26 2009

A practical approach to creating wealth-based on the established principles of ancient Jewish wisdom-made accessible to people of all backgrounds

The ups and downs of the economy prove Rabbi Daniel Lapin's famous principle that the more things change, the more we need to depend upon the things that never change. There's no better source for both practical and spiritual financial wisdom than the time-tested knowledge found in the ancient Jewish faith and its culture. In the Second Edition of Thou Shall Prosper, Lapin offers a practical approach to creating wealth based on the established principles of ancient Jewish wisdom. This book details the ten permanent principles that never change, the ten commandments of making money if you will, and explores the economic and philosophic vision of business that has been part of Jewish culture for centuries. The book's focus is on making accessible to individuals of all backgrounds, the timeless truths that Jews have used for centuries to excel in business.

  • Outlines ten fundamental "commandments" relating to business and money
  • Includes insights that will increase your potential for creating wealth, no matter what your faith or background may be
  • Blends contemporary business stories and Lapin's own business experiences with the wisdom of the Torah and Talmudic prescriptions

This Second Edition provides new examples, especially of Internet related business opportunities. In addition, each chapter highlights specific action steps that can lead to wealth opportunities in both difficult economic times and periods of prosperity.


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Product Description

From the Inside Flap

"Life is business, and business is life.
Learn one, and you will have also learned the other."

In the few years since the first edition of Thou Shall Prosper was published, much has changed from both an economic and financial standpoint. But the ups and downs we've experienced have helped prove Rabbi Daniel Lapin's point that the more things change, the more we need to depend upon things that never do.

There's no better source for both practical and spiritual financial wisdom than the time-tested knowledge found in the ancient Jewish faith and culture. Now, with the Second Edition of Thou Shall Prosper, Rabbi Lapin returns to provide a clear picture of how following an unwavering economic and philosophic vision of business and money—based on the established principles of Jewish tradition—can increase your potential for creating wealth.

While unprecedented events have changed the world we live in, the ten fundamental "commandments" outlined throughout these pages, which relate to both business and money, are as relevant as ever. By blending contemporary business stories and his own business experiences with the wisdom of the Torah and Talmudic prescriptions, Rabbi Lapin skillfully explains the essence of each commandment—which include Believe in the Dignity and Morality of Business, Do Not Pursue Perfection, and Know Your Money—and shows you how to use them to prosper financially.

Along the way, Rabbi Lapin also highlights new examples that will help you excel during difficult economic times and addresses important concepts such as "being in business for yourself"; avoiding the trappings of a "wage slave"; changing with the times; learning to become a leader; and much more. So that you may apply each principle to your life, Rabbi Lapin suggests engaging and accessible action steps to start you immediately on the path to prosperity.

With the Second Edition of Thou Shall Prosper as your guide, you'll quickly discover the powerful wealth-producing principles that lie at the root of Jewish success—and learn how to apply them to your own endeavors. No matter what your faith or background, the insights found here will put you in a better position not only to maximize your potential, but also help those around you.

From the Back Cover

Praise for the First Edition of Thou Shall Prosper

"Rabbi Daniel Lapin's wisdom has helped untold numbers of people, including me, grow in our business, family, and spiritual lives. In Thou Shall Prosper, Rabbi Lapin has done it again. This book tells it like it is in a helpful, honest, hopeful, informative way. He offers valid, useful information based on ancient wisdom and modern experience."—Zig Ziglar, author and motivational teacher

"Thou Shall Prosper is a passionate, occasionally hortatory avowal and practical road map to the making of 'dough' and the life-affirming consequences of the honest pursuit of profit. An unabashed manifesto for the twenty-first century, it seeks to steer the reader toward a guilt-free appreciation of wealth accumulation."—The Jewish Press

"No matter how successful or sophisticated you may be, this remarkable work will enrich your understanding of the important, exciting process of building wealth."—Michael Medved, nationally syndicated radio host and author of Right Turns

"In this highly insightful and controversial new book, Rabbi Lapin unearths the golden nuggets of Jewish business genius. By emphasizing the unique talents of the Jewish way of life, Rabbi Lapin demonstrates how Judaism's spiritual regimen can be translated into tangible material rewards, with the bottom line being directly affected. A thoroughly engaging, enriching, and thought-provoking book."—Rabbi Shmuley Boteach, author of Kosher Sex and Judaism for Everyone

"I really enjoyed this book, and I heartily recommend it to people of all faiths."—The Late Honorable Jack Kemp


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Most helpful customer reviews
5.0 out of 5 stars Great Book !!!! Feb. 12 2014
By Barry
Format:Kindle Edition|Verified Purchase
This the best book I have ever read. This book gives a great insight into business, living a better life and a better understanding of the Jewish way of doing business! This is a great read it guides you to be able to create a prosperous business by using simple principles.
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5.0 out of 5 stars Effective Business Principles. Dec 30 2013
Format:Hardcover|Verified Purchase
Daniel Lapin,

very effectively teaches valuable time-proven principles that lead to personal prosperity when
applied in business and life.

A.M. ONTARIO
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5.0 out of 5 stars awesome book May 1 2012
By mymt
Format:Hardcover|Verified Purchase
this book is written by a jewish rabbai and it is a good chance to know how the jeweish people think and earn money
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5.0 out of 5 stars Five Stars Aug. 23 2014
Format:Hardcover|Verified Purchase
Very informative GREAT BOOK.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.6 out of 5 stars  224 reviews
21 of 22 people found the following review helpful
5.0 out of 5 stars Rabbi Daniel Lapin and the Secret to Jewish Success July 5 2011
By J. Moody - Published on Amazon.com
Format:Hardcover
Thou Shall Prosper is a fascinating exploration into wealth creation amongst Jews and the values within Jewish communities that encourage financial success. I enjoyed it so much, I originally posted this review at my blog CapitalismSaves.com . This book is organized into 10 separate chapters, titled commandments in imitation of the Laws given to Moses. Written by Daniel Lapin, an Orthodox Jewish Rabbi motivated by a desire to research and catalog the cultural traits that have contributed to this, making them available to all people. The book promotes what Rabbi Lapin calls Ethical Capitalism.

I have always been fascinated by the subject of Jewish success. It only takes a little attention to notice that Jews are disproportionately successful in business and finance than any other ethnic group in the United States, if not the world. As Rabbi Lapin explains, this is not to suggest that there are no poor Jews. But as the most consistently oppressed people throughout 3,000 years of history, the Jewish people could easily have been expected to cease existing altogether. But they haven't, and wherever Jews are afforded the slightest opportunity they tend to thrive.

Rabbi Lapin points out that Jews represent less than 2% of the American population, but in any given year may represent as much as 25% of the names on the Forbes 400 list of wealthiest Americans. Jewish households are also twice as likely to be wealthy as those of non-Jews. This is a remarkable phenomenon that deserves to be explored and hopefully explained.

Anti-Semitic conspiracy enthusiasts might see all this as evidence of Jewish misdeed in acquiring wealth.* However, genuine social scientists understand that a better explanation lays in some set of cultural values being perpetuated within Jewish communities. Personally, I have always seen this as admirable, like a mystery to be unraveled. That's why, when I found this book on the shelf, I didn't have to think very long before I happily handed the clerk $24.95 (plus tax) and walked out the door with the book under my arm, ready to read.

Foreseeing the anti-Semitic arguments, early in the introduction Rabbi Lapin debunks the idea of Jews operating jointly as some sort of cabal, plotting their dominance over society. In fact, Rabbi Lapin explains that Jewish communities are typically just as dysfunctional and full of conflict as most others.

Rabbi Lapin makes many points along the way regarding wealth, Jews, and the world, all of which are worth some serious consideration.

Education is Key
Lapin illustrates early on that education is very important to being successful in business and finance. Jews, though not necessarily any "smarter" naturally than non-Jews tend to place a lot of value on literacy and a love of books. Conversely however, Rabbi Lapin suggests that people holding advanced degrees are not necessarily more likely to achieve wealth. They tend to do poorly with money, and often seek employment at universities rather than focusing on financial independence.

Popular Culture Promotes Poverty
Rabbi Lapin tackles the fallacy embraced by so many in society that business, business people, and money are somehow bad. He illustrates how "movies and television conspire to make you poor," showing that since the 1970s, business people are portrayed as villains twice as often as any other demographic. The constant pushing of this message has effectively brainwashed the viewing public into accepting the narrative. He confronts this fallacy by explaining that most wealthy business professionals have actually made their wealth by enhancing the lives of consumers.
Lapin also explains that popular culture vilifies wealth, but admires immoral behavior. He illustrates this last point by showing that many of People magazine's "Greatest Love Stories of the Century" were in fact cases of marital infidelity.

You Are Already in Business
Perhaps the most valuable lesson in Thou Shall Prosper, is one that is also asserted by many other successful people: the importance of understanding that we are already in business. By virtue of being alive and independent, our lives are our businesses, whether we realize it or not. We may even have a board of directors, such as our friends or family whom we ask for advice or guidance in financial matters. Moving forward with this logic, I suppose we can count our spouses, children, or other dependants as our shareholders so to speak. By illustrating this, Rabbi Lapin further explains the importance of not being a wage slave.

Make Friends and Contribute to Charity
Wealth is created through human interaction. In order to be successful in business it is imperative that one have a large network of friends that can help encourage you on your path to prosperity. Rabbi Lapin does not suggest you should attend business oriented breakfasts and luncheons to make these acquaintances. Such gatherings, he says are too full of self interest, yours as well as the other attendants. Instead he recommends joining civic service organizations like the Rotary club. He also recommends donating heavily to charity. This sort of contribution raises your consciousness, and may contribute to a karmic increase in our own wealth.
Value the Wisdom of the Ancestors and Ancients

It is important to value ancient literature and history. This helps you to see patterns in time and human nature, and to gauge the future in order to set goals. This is not just a Jewish trait. Many Asian businessmen also apply lessons learned from ancient Taoist, and Buddhist literature to their financial plans and aspirations.
Meditation and Reflection

Regularly disconnecting yourself from daily distractions like television, radio, and other external influences is imperative. This allows you to clear your head and take notice of things that you might have otherwise overlooked or ignored. These may be useful thoughts and fully formed ideas. These are all things that can help you more accurately foretell and plan for the future. Set aside a regular time and day for such activities during which you can be alone, away from distractions in order to do nothing but reflect on trends, ideas, and set goals.

These are only a few examples of the remarkable lessons that can be found in this profound book, but it only scratches the surface.

Thou Shall Prosper by Rabbi Daniel Lapin is not a typical book on business. It's much more than that. This is a book of finance, philosophy, religion, history, sociology, and self-improvement. Much like any classic work of philosophy, and like the Torah by which much of this book is inspired, Thou Shall Prosper is not just a one time read. It's the type of book that needs to be read, reread, thumbed through, and meditated upon multiple times over in order to get the fullest use out of it. I highly recommend this book for anyone wanting to improve their life financially and spiritually.

For more on Rabbi Lapin, visit his website here!
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* It is unfortunate that I or Rabbi Lapin would even feel a need to mention this, but due to the nature of the real world (and anyone who has spent any time on the internet will know), it must be addressed.
40 of 46 people found the following review helpful
3.0 out of 5 stars All Shall Prosper Nov. 25 2011
By Cheryl Johnson - Published on Amazon.com
Format:Hardcover
I enjoyed reading this book. Rabbi Lapin explained how using Jewish and Christian principles and practices such as meditation and daily confession can lead to success and wealth in your everyday life. Lapin dispels the belief that money and wealth is not needed in this world; and that only certain people can enjoy a life that is filled with personal accomplishments and triumphs. By putting the principles listed in the book into practice, anyone can have financial success. The chapters are a little slow but it's a good book.
12 of 13 people found the following review helpful
5.0 out of 5 stars Club 52 - Paul's (Short) Review Of Thou Shall Prosper by Rabbi Daniel Lapin Feb. 24 2012
By Paul Colligan - Published on Amazon.com
Format:Hardcover|Verified Purchase
The premise makes sense - "A practical approach to creating wealth-based on the established principles of ancient Jewish wisdom-made accessible to people of all backgrounds."

Thou Shall Prosper accomplished the task perfectly. Wisdom of "the ages" was delivered - and it was entirely accessible. I took plenty of notes. Have already taken some specific steps in my own business.

Perhaps even more important/valuable in the this book was a good old fashioned defense of capitalism - of "making money" in general. As an entrepreneur, I'm often surprised out how others not responsible for every element of their revenue/incomes look at the world quite differently than I do.

In short, my worldview and "businessview" (I know, not a term, but I'm using it anyway) are closer to this Rabbi than most of my non-entrepreneurial peers. Didn't see that coming.

But at the end of the day, I'm going with this book more than my peers - or certainly anyone these days put in charge of regulating the money I work so hard to make.

Didn't realize how beneficial and encouraging this book would be to me. If you don't take a paycheck, I recommend it highly.

If you do take a paycheck, consider reading it as well. It might change your mind in a few places.

One of my new years declarations was that I'd read a book every week. Join me on this journey? [...]
7 of 7 people found the following review helpful
5.0 out of 5 stars Wise Words July 6 2013
By Seaotter - Published on Amazon.com
Format:Hardcover
Daniel Lapin is a Rabbi with a Biblical understanding of the value of work, money and so much more. Work is your way of providing others with the goods and services they need. It has value in and of itself. Man was created to rule and reign over all that is on earth, productively tending and caring for the planet. When we stop blessing others with our labors, we cease having a reason to live. We become selfishly focused on ourselves. I especially enjoyed his comments on controlling anger, giving a portion of your money away and never retiring. I highly recommend this book.
10 of 11 people found the following review helpful
5.0 out of 5 stars Completely Unexpected, Fresh Thoughts Sept. 22 2011
By Amazon Customer - Published on Amazon.com
Format:Hardcover
Being a Christian, hearing lessons on business from a Jewish Rabbi was something completely unheard of for me. I've listened to many books on leadership, business, 7 Habits-How-to-Win-Friends kind of books. I've tried my best to live them and always attempt to assimilate the good from whatever I read and let the rest "blow away as chaff". The author integrates religion and the Torah in proper balance to relate with any religious business person (be it employer or employee) in ways the other books hadn't addressed. He does not have mind-boggling statistical studies or researches, just occasional sprinklings of helpful data, so do not expect a loophole-less book. In other words, you may occasionally say, "I see what he's saying but am not sure it's the best resource to get his data from..." I do stand behind my 5 stars since it was well worth my time to open my own eyes of how I can better apply the scriptural canon I have at my fingertips better in the business/money-making side of my life. Not many books have a standpoint from a Jewish Rabbi who's also a businessman!
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