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5.0 out of 5 stars
Prize-Winning Poetry, Mar 23 2004
By A Customer
This review is from: Tipping Point (Paperback)
PLEASE NOTE: This is a book of poetry! Marchant's spare, quiet verse conveys a wealth of emotion and candor. It is easy to see why this collection was the winner of the Washington Prize. I wonder how the reviewer below could've accidentally bought this title when it is obviously by a different person than the book he was looking for, and the Publisher's Weekly description clearly notes this is a book of poetry. Oh Amazon visitors, please trust the book information provided by the actual publisher of the book and not some Joe-public reviewer who can't even get the right ISBN number for the book he's reviewing!
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1.0 out of 5 stars
Tipping Point vs. Tipping Point, Jun 26 2003
This review is from: Tipping Point (Paperback)
There are two books entitled "Tipping Point". This book by Fred Marchant is a book of poetry which won the 1993 Word Works Washington Prize. The "Tipping Point" (How Little Things Can Make a Big Difference) by Malcolm Gladwell is a different book which discusses how little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached (explaining the successful reversal of crime patterns in New York City). Reviews, however, often confuse the two books (my rating of this book reflects the fact that a confused reviewer led me to the wrong book and is no reflection on the Fred Marchant's poetry; Amazon does not allow an "--" rating).
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4.0 out of 5 stars
How ideas spread into the culture, Dec 28 2002
This review is from: Tipping Point (Paperback)
I read this book when it was first on the best seller list. I read it again when it was on the "additional reading" list for a course I took on etrepreneurial marketing while working on my MBA Ithas been a resource I have drawn on as I have been building my own business. some fresh points about how ideas spread and move from being unknown to part of the air we breath. The author uses examples from epidemics of disease, from fashion, and from the media. He gives us several "case studies" including Hushpuppies, the Airwalk brand, and the decrease of New York City crime under Guilliani, and the spread of teenage smoking. If you are trying to build a business or create a movement of some kind, you will find these ideas sticking with you and informing your thinking about how you might go about building awareness of your brand or cause. These ideas and concepts in thsi book are extremely helpful and can assist you in your efforts to build your business and/or movement. It has the additional virtue of being an entertaining read. I recommend it not only for those who are trying to build businesses and movements but also for those who are interested in how a new idea becomes something everyone thinks of as a normal part of the culture.
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