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Titan: The Life of John D. Rockefeller, Sr. [Paperback]

Ron Chernow
4.5 out of 5 stars  See all reviews (120 customer reviews)
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Book Description

Mar 30 2004 Vintage
John D. Rockefeller, Sr.--history's first billionaire and the patriarch of America's most famous dynasty--is an icon whose true nature has eluded three generations of historians. Now Ron Chernow, the National Book Award-winning biographer of the Morgan and Warburg banking families, gives us a history of the mogul "etched with uncommon objectivity and literary grace . . . as detailed, balanced, and psychologically insightful a portrait of the tycoon as we may ever have" (Kirkus Reviews). Titan is the first full-length biography based on unrestricted access to Rockefeller's exceptionally rich trove of papers. A landmark publication full of startling revelations, the book will indelibly alter our image of this most enigmatic capitalist.
        Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world's richest man by creating America's most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.
        Rockefeller was likely the most controversial businessman in our nation's history. Critics charged that his empire was built on unscrupulous tactics: grand-scale collusion with the railroads, predatory pricing, industrial espionage, and wholesale bribery of political officials. The titan spent more than thirty years dodging investigations until Teddy Roosevelt and his trustbusters embarked on a marathon crusade to bring Standard Oil to bay.
        While providing abundant new evidence of Rockefeller's misdeeds, Chernow discards the stereotype of the cold-blooded monster to sketch an unforgettably human portrait of a quirky, eccentric original. A devout Baptist and temperance advocate, Rockefeller gave money more generously--his chosen philanthropies included the Rockefeller Foundation, the University of Chicago, and what is today Rockefeller University--than anyone before him. Titan presents a finely nuanced portrait of a fascinating, complex man, synthesizing his public and private lives and disclosing numerous family scandals, tragedies, and misfortunes that have never before come to light.
        John D. Rockefeller's story captures a pivotal moment in American history, documenting the dramatic post-Civil War shift from small business to the rise of giant corporations that irrevocably transformed the nation. With cameos by Joseph Pulitzer, William Randolph Hearst, Jay Gould, William Vanderbilt, Ida Tarbell, Andrew Carnegie, Carl Jung, J. Pierpont Morgan, William James, Henry Clay Frick, Mark Twain, and Will Rogers, Titan turns Rockefeller's life into a vivid tapestry of American society in the late nineteenth and early twentieth centuries. It is Ron Chernow's signal triumph that he narrates this monumental saga with all the sweep, drama, and insight that this giant subject deserves.


From the Hardcover edition.

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The patrician accent of George Plimpton (author of Truman Capote and The X Factor), with its edge of aristocracy and money, is perfectly suited for telling the rags-to-riches story of America's most famous businessman and philanthropist. Indeed, Plimpton seems to positively relish the superlatives that describe the life of John D. Rockefeller, who was far and away one of the most calculating, secretive, competitive, merciless, and talented figures ever to dominate the free market. Showing, early on, his keen attachment to hard work and keeping accounts, Rockefeller started out as an accountant in Cleveland. From there he went into the produce business, and then on to oil. By the time he was 31, he was the most powerful oil refinery owner in the world. His strategies for suppressing competition and controlling all aspects of the oil business while still paying attention to the smallest details make for dramatic listening in this well-documented and accessible narrative. Plimpton recounts how Rockefeller was the ultimate clutch player, calm in the face of adversity, a manager who was constantly searching for talented people and another way to grow Standard Oil into a megalithic modern corporation. Ultimately his rapacious business practices would make him head of the most powerful monopoly in America and the richest man in the world. Plimpton's engrossing reading of Titan brings out the human side of Rockefeller, a man of contradictions who was greedy yet giving, a capitalist villain and a do-gooder. A teetotalling Baptist, he began giving to charity when he was earning just a few dollars a week. As his wealth grew, so too his financial gifts. In the end, Rockefeller's philanthropic acts rivaled the precedents he set as a businessman. The oil baron died just short of his last goal--to reach the age of 100--but the indelible imprint he made on America's financial landscape will live on into the 21st century. (Running time: six hours, four cassettes) --A.E.D. --This text refers to the Audio Cassette edition.

From Library Journal

National Book Award-winner Chernow's balanced account of Rockefeller Sr.'s life is artfully read by George Plimpton. Billionaire, Standard Oil mogul, and powerbroker, Rockefeller had his start in rural New York State where his upbringing was frugal, at best. Young John showed an aptitude for math and an early understanding of business practices. His mother instilled in him a strong moral and religious conviction, which influenced and colored his long life. Oil was, at first, a sideline in Rockefeller's commodities partnership, but by the turn of the century, it had made him wealthy and infamous. Philanthropy made his name a household word and claimed an increasing amount of time in his later life. Access to the Rockefeller archives contributed to Chernow's success in rounding out the picture of Rockefeller's public and private life. Recommended.?Joanna Burkhardt, Univ. of Rhode Island Lib., Providence
Copyright 1998 Reed Business Information, Inc. --This text refers to the Audio Cassette edition.

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Customer Reviews

Most helpful customer reviews
5.0 out of 5 stars Great Biography Dec 28 2011
Format:Paperback|Amazon Verified Purchase
I completely enjoyed this read from cover to cover and would highly recommend it. It had the right combination of historical and personal information to keep the reader's interest and make you feel part of the story.
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3.0 out of 5 stars Strong intoduction, bland filler July 8 2004
Format:Paperback
This book starts out strong, describing in rich detail the rise of one of America's wealthiest men. Very interesting. However, I had to engage in a type of self-coercion to pick the book up after about 100 pages. I hate to call it "filler," but I have to call a spade a spade.
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3.0 out of 5 stars The Two Sides of Titan Jun 7 2004
Format:Paperback
Like its hero, Titan: The Life of John D. Rockefeller has two sides. At times the almost novelesque book is insufferable. The text is dense and dizzying, making anyone who is not an economist feel incompetent and mind-boggled. At certain points, I needed to reread a sentence maybe two or three times because I either did not understand economic principle being displayed or because of my sheer lack of interest. When I was almost ready to quit with the constant analysis of the oil industry and Rockefeller's economic strategy, Chernow brought out the more personal side of the book, delving into Rockefeller's private life using uncommon and interesting anecdotes. It is quite obvious that Rockefeller's religious beliefs and family history greatly contributed to his transformation into the titan that will forever be remembered in American history. Chernow both proved my preconceived notions of the frugal and hard businessman that Rockefeller seemed to be and then surprised me, revealing the kinder, more spiritual Rockefeller who is oddly likable. I both loved and hated him. Like Chernow states, "what makes him so problematic- and why he continues to inspire such ambivalent reactions- is that his good side was every bit as good as his bad side was bad. Seldom has history produced such a contradictory figure. We are almost forced to posit, in helpless confusion, at least two Rockefellers: the good, religious man and the renegade businessman, driven by baser motives." So like its protagonist, Titan has two sides, its solid factual analysis of Rockefeller's business that perhaps only an economist could enjoy, and its warm-hearted account of Rockefeller's unexpected traits, which is far more appealing.
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Most recent customer reviews
4.0 out of 5 stars Story of an American Icon
In the biography of John D. Rockefeller Sr., Ron Chernow exposes the man behind the myth. Chernow shows both Rockefeller's ruthless nature and his religous beliefs. Read more
Published on May 31 2004 by christopher
5.0 out of 5 stars Five solid stars, THE book on J.D. Rockefeller Sr.
The other reviews have basically said it for me: this is the definitive book on the founder of Standard Oil. While most biographies of Rockefeller Sr. Read more
Published on April 28 2004
5.0 out of 5 stars A Mammoth Book
Creating an engaging, readable biography that is also well researched, intelligent and even handed is an incredible feat. Making one about John D. Rockefeller, Sr. Read more
Published on Mar 5 2004 by Z. Blume
5.0 out of 5 stars A Rocking Machine!
Man, Rockefeller was a machine. An efficiency prodigy and consummate strategician and bargainer, he was a money making machine par excellence. Read more
Published on Jan 9 2004 by David Kim
5.0 out of 5 stars A Singularly Engaging Portrait of an Empire Builder
I bought this book in 1998 on a lark. At the time I was not into reading heavy tomes such as business biographies and the like. Read more
Published on Jan 6 2004 by Melvin Sico
4.0 out of 5 stars Tycoon, Businessman, Philanthropist
When people think about businessmen in the United States who have had a significant impact on the commerce, politics, etc. Read more
Published on Sep 8 2003 by Bryan Carey
5.0 out of 5 stars Titan more powerful then the gods
Wow! A truly great biography of a man who did amazing things for the world.

From a business side of things this book showed how a god of his times handles one of the largest... Read more

Published on May 11 2003
5.0 out of 5 stars Keeper
Great book! Keeper. The other reviewers have said it best ad I can add no more -- I dont have the writng skill od chernow. Read more
Published on April 1 2003 by Al Pinitt
5.0 out of 5 stars A man who seized the day
Titan is an excellent biography of John D. Rockefeller. It tells of Rockefeller's early days as the son of a pious mother and travelling con man father in upstate NY. Read more
Published on Mar 14 2003 by R.J.
5.0 out of 5 stars A Masterpiece
Chernow is an artist, and "Titan" is his masterpiece. I must admit that I was given this book as a gift and was intimitaded by it at first because of its length and... Read more
Published on Feb 21 2003 by Jerry Sanchez
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