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To Be or Like to Be: Authentic Online Marketing Kindle Edition
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Most Helpful Customer Reviews on Amazon.com (beta)
Everyone trying to get a product out to the masses should read this book to understand how to use online marketing tools to influence consumers effectively.
The book is an easy read, and it nailed it for me - I understand how we need to get moving on social media, even when we work with something as un-sexy as B2B business in IT- and telecom. There is a huge upside to gain on this.
The book has some practical pointers as well, but the main thing for me is really the obvious illustration and clarification of what you can and should deliver on social media and just as much in your marketing.
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