Deceptive. Take a look at the cover. Click on it above, to get a bigger view. They have plastered in big letters the name of a real doctor who merely wrote the forward. His name is printed three times the size of the actual author's name, so they could make it *look* like the book was written by an MD! It was not. The real author's list of credits includes articles for Cosmopolitan, Esquire, and Good Housekeeping magazines. And that's about it. In other words, he doesn't know what he's talking about since he has evidently had no education in biochemistry or nutrition, and it shows.
The MD who wrote the forward is noted as holding a Master's degree in "theology and urban ministry." Huh? He's another writer of popular antioxidant books.
The book is disjointed fluff, padded with cartoon pictures of bad guys wielding crowbars to illustrate the nature of free radicals in the body. It's contains a comic book level of sophistication in terms of biochemical information. Yet it's chock full of graphs from research articles that show this or that cancer rate falling with greater serum levels of lycopene. This is coupled with ridiculous cheerleading text about how great lycopene is. His strategy seems to be to make the book look sophisticated to someone browsing it in a bookstore. There's more name dropping and Ph.D., M.D. mentions than real content.
He does have the structure of beta carotene and lycopene shown, which is nice. But they are the same structure for both! Oops. Both are actually shown as the molecule lycopene. Carotene has a ring on both ends. There are only 9 lines of text on that page. On the next page is a scary cartoon picture of a scientist poking a sharp eye dropper into a black flask. There are 7 lines of text on that page. Book? Comic book!
- Nik Willmore, Ph.D.