- Hardcover: 396 pages
- Publisher: Mcgraw-Hill (April 1995)
- Language: English
- ISBN-10: 0070340676
- ISBN-13: 978-0070340671
- Product Dimensions: 23.6 x 15.5 x 2.8 cm
- Shipping Weight: 635 g
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #834,406 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
From Publishers Weekly
This upbeat management primer views the corporation as a living organism complete with body, mind and spirit. The key to a company's successful adaptation and growth is the unified pursuit of common goals, achieved by keeping in sync its technology, "work architecture," reward structure and other "biocorporate" systems. Using numerous case histories involving DuPont, Philips, Citibank, Ashland Oil, Rolls-Royce, Texas retailer HEB and other firms, the authors, executives with Gemini, a global consulting firm, explain how to harness motivation by creating a large number of "natural work teams," small groups of multitalented people empowered with the authority to take action. Instead of a "Pavlovian," carrot-and-stick reward system, they recommend instituting "individual learning" by linking rewards to an employee's expanding opportunities, skills and participation. This is a visionary yet practical blueprint for corporate restructuring and renewal. 50,000 first printing; $100,000 ad/promo; author tour.
Copyright 1995 Reed Business Information, Inc.
Copyright 1995 Reed Business Information, Inc.
Book Description
Sharing their revolutionary plans for corporate change, two successful business consultants outline a progressive, radical methodology to help organizations achieve growth through change featuring reframing of corporate issues, restructuring, revitalizing the spirit of enterprise, and renewing people. Tour.
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Customer Reviews
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Most helpful customer reviews
4.0 out of 5 stars
Important addition to literature on an organic corporation,
By A Customer
This review is from: Transforming the Organization (Hardcover)
"Transforming the Organization" is among the first books to use the concept of "corporate DNA," although the author doesn't use that term. The book may be most valuable for the author's development of organic design principles, such as corporate nervous system. My major disagreement is that, despite an organic orientation, the author's approach becomes a little mechanical, as with his insistence on 12 corporate chromosomes. All in all, the book is well worth the read
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.0 out of 5 stars (1 customer review) 4 of 5 people found the following review helpful
4.0 out of 5 stars
Important addition to literature on an organic corporation,
By A Customer - Published on Amazon.com
This review is from: Transforming the Organization (Hardcover)
"Transforming the Organization" is among the first books to use the concept of "corporate DNA," although the author doesn't use that term. The book may be most valuable for the author's development of organic design principles, such as corporate nervous system. My major disagreement is that, despite an organic orientation, the author's approach becomes a little mechanical, as with his insistence on 12 corporate chromosomes. All in all, the book is well worth the read
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