From Publishers Weekly
"This uneven collection reflects the Italian scholar's love of the Middle Ages--one essay compares American universities to monasteries, another focuses on Thomas Aquinas--though, for the most part, Eco relentlessly analyzes the present," reported PW.
Copyright 1990 Reed Business Information, Inc.
From Library Journal
This smorgasbord of 26 pieces ultimately focuses on the boundaries of realism as exemplified by the"hyper reality" of American phenomena like the Madonna Inn, wax museums, San Simeon, theme parks, etc. Though his tone is witty, Eco's purpose remains that of the semiologist. He is concerned about "the systems of signs that we use to describe the world and tell it to one another," and aims both to expose the "messages" of political and economic power and of "the entertainment industry and the revolution industry" and to show us how to analyze and criticize them. Though these essays are generally entertaining, they lack the originality and punch of Barthes's Mythologies and seem unlikely to find the same popular success as Eco's own The Name of the Rose . Richard Kuczkowski, Dir., Continuing Education, Dominican Coll., Blauvelt, N.Y.
Copyright 1986 Reed Business Information, Inc.
--This text refers to the