My favourite line from the book states "If he wasn't willing to be wrong, he'd be unable to be right as often as he is"...referring to a successful polster. The bottom line is that people should stick their necks out more and challenge the status quo. Because the status quo exists because we don't do anything about it. We must believe that it's probably better than changing to something else, so we just carry on.
The second best line in the book is "Instead of wondering when your next vacation is, maybe you should set up a life you don't to escape from."
He challenges us to step up, and lead the change away from status quo. He also challenges us to rethink what it means to be a leader.
I think that is a great concept. And, I think it's a message worth spreading even though I really don't believe that everyone should be a leader. But I do believe that change is good, and we need more change, especially inside many of the organizations in the country (auto manufacturers maybe?!).
If you've never read Seth Godin's work before... don't start with this book. "The Dip", "The Purple Cow" and even the free one "Bootstrapper's Bible" are better reads.
That said, every books speaks to every person different depending on where they are in their lives. So, if you're a fan of Godin, read the book. And, maybe it will speak to you more than it spoke to me.