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Tribes [Paperback]

Seth Godin
3.7 out of 5 stars  See all reviews (14 customer reviews)

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Language:Chinese.Paperback. Pub Date: 2008-11-1 Pages: 131 Publisher: little brown In this fascinating book. Seth Godin argues that now. for thefirst time. everyone has an opportunity to start a movement - tobring together a tribe of like-minded people and do amazing things.There are tribes everywhere. all of them hungry for connection. meaning and change. And yet. too many people ignore the opportunityto lead. because they are sheepwalking their way through theirlives and work. too afraid to question whether their compliance isdoing them (or their company) any good. This book is for those whodont want to be sheep and instead have a desire to do fresh andexciting work. If you have a passion for what you want to do andthe drive to make it happen. there is a tribe of fellow employees. or customers. or investors. or readers. just waiting for you toconnect them with each other a...

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Customer Reviews

Most helpful customer reviews
33 of 36 people found the following review helpful
By Donald Mitchell #1 HALL OF FAME TOP 50 REVIEWER
Format:Hardcover
This book's theme is unconventional leadership, taking a cause or idea and gathering support without a firm institutional foundation by finding like-minded individuals and connecting them. If that's a new idea to you, you will find the book to be flattering in its encouragement and motivational in its tone. If you are an unconventional leader already or know a lot about how to do this, you will search in vain for anything new in Tribes.

The book's substance is rather thin beyond the few examples and rants.

Here it is:

People are turned into a tribe by "a shared interest" and "a way to communicate" ("leader to tribe, tribe to leader, tribe member to tribe member, and tribe member to outsider"). A leader increases effectiveness for the people by

"transforming the shared interest into a passionate goal and desire for change;
"providing tools to allow members to tighten their communications; and
"leveraging the tribe to allow it to grow and gain new members."

As you can see, he's describing the way causes, nonprofits, political pressure groups, and save the world organizations operate.

Some will be offended by the rants. For example, he takes off rather hard on all religions while being all in favor of faith that you can accomplish whatever you want. There's no real basis for his position other than generalities about how no religions ever favor any changes. Well, if that were the case, there would still be rampant slavery in many nations. It was religious organizations that led the antislavery movement from the beginning.

Mr. Godin is very well informed about things that happened recently on the Internet (or in his own life), but he doesn't seem to have a broader understanding of leadership or change leadership.
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11 of 12 people found the following review helpful
By Robert Morris HALL OF FAME TOP 10 REVIEWER
Format:Hardcover
Seth Godin's books and blog provide a wealth of information, observations, opinions, and (especially) challenges that can help others to overcome what James O'Toole so aptly characterizes as "the ideology of comfort and the tyranny of custom." In this, his most recent book, he urges his reader to consider and then take full advantage of unprecedented opportunities to become a leader. He cites five different but related reasons: "everyone in an organization - not just the boss - is expected to lead," in today's workplace "it's easier than ever before to change things [and] individuals have more leverage than ever before," those and their organizations that "change things and create remarkable products and services" are rewarded in the marketplace, change initiatives are "engaging, thrilling, profitable and fun," and most of all, there is a "tribe" of other people waiting for a leader "to connect them to one another and lead them where they want to go."

In this context, I am reminded of a passage from Lao-Tzu's Tao Te Ching:

"Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves. "

This is precisely what Godin has in mind when asserting that great leaders "create movements by empowering the tribe [i.e. those with a shared interest] to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow." The communication to which he refers is between and among the leader and members of a tribe who are connected by a shared interest, a common cause (i.e.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Not Godin's Greatest Book - But I Liked It Dec 16 2008
By J. A. Broad TOP 1000 REVIEWER
Format:Hardcover|Verified Purchase
My favourite line from the book states "If he wasn't willing to be wrong, he'd be unable to be right as often as he is"...referring to a successful polster. The bottom line is that people should stick their necks out more and challenge the status quo. Because the status quo exists because we don't do anything about it. We must believe that it's probably better than changing to something else, so we just carry on.

The second best line in the book is "Instead of wondering when your next vacation is, maybe you should set up a life you don't to escape from."

He challenges us to step up, and lead the change away from status quo. He also challenges us to rethink what it means to be a leader.

I think that is a great concept. And, I think it's a message worth spreading even though I really don't believe that everyone should be a leader. But I do believe that change is good, and we need more change, especially inside many of the organizations in the country (auto manufacturers maybe?!).

If you've never read Seth Godin's work before... don't start with this book. "The Dip", "The Purple Cow" and even the free one "Bootstrapper's Bible" are better reads.

That said, every books speaks to every person different depending on where they are in their lives. So, if you're a fan of Godin, read the book. And, maybe it will speak to you more than it spoke to me.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Why buy this book? Oct. 28 2008
Format:Hardcover
If you are a business owner like me, you better hope your competitor hasn't read Tribe already, this book has made me pay more attention to my own tribe and re focused my energy on what really matters "them" and "the world we are trying to change."

If you haven't read any of Seth's books. Seth is superhuman, just look at his head. He seems to have a way of communicating what's coming next in the marketing world in such a simple way. I've read everyone of his books and he can't keep up with my reading. Now that's a marketer that walks the walk.
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Most recent customer reviews
1.0 out of 5 stars keep trying
This is one of the worst written books ever. There is no beginning, middle, or end. There is no structure and the author rambles on and on about the same thing jumping from topic... Read more
Published 1 month ago by pavicnat
5.0 out of 5 stars Not an African tribe silly....
But a tribe of likeminded people that share a similar niche or interest in something. Tribes describes how necessary it is to build a tribe of your own and lead or join a tribe... Read more
Published 6 months ago by Christopher Shoesmith
5.0 out of 5 stars Revealing
So true. I thought I was alone with how I was leading but this book confirms what I have been doing and feeling as a leader. Bravo and spot on.
Published 8 months ago by Mark Loewen
5.0 out of 5 stars Very good book
It's a quick and easy read. It has good tips for anyone who wants to make a difference, and become a leader in any given field.
Published 11 months ago by Kathleen Black
2.0 out of 5 stars Boring, Repetative, hard to read.
Even though the book is small, it is a pain to read.
The author is great, but this is not the best of his work ( IMHO ). Read more
Published 13 months ago by Roman Y. Blyshchyk
5.0 out of 5 stars Great leadership resource.
Tribes, is an interesting way of looking at movements, teams and leadership. From cover to cover Godin challenges the reader's thinking and beliefs about teams, leaderships,... Read more
Published on Feb. 4 2012 by Charmaine E. Hammond
3.0 out of 5 stars We need Tribes. We need World Changers.
A heretic, as defined by Merriam Webster's dictionary is: 'a dissenter from established religious dogma; especially, a baptized member of the Church who disavows a revealed truth;... Read more
Published on Feb. 9 2011 by Michael A. Robson
1.0 out of 5 stars Never received the item
I have not received this item, therefore my review is very poor. It has been over a month since I placed the order. Read more
Published on Jan. 4 2011 by jjj
3.0 out of 5 stars Tribes
The take home message is very very light. The message is simply: we need leaders and you can be one, you should be one.
Published on May 24 2009 by P. Média
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