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Tribes: We Need You to Lead Us Hardcover – Oct 21 2008


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Tribes: We Need You to Lead Us + Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter + All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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Product Details

  • Hardcover: 160 pages
  • Publisher: Portfolio Hardcover; First edition (Oct. 21 2008)
  • Language: English
  • ISBN-10: 1591842336
  • ISBN-13: 978-1591842330
  • Product Dimensions: 13.4 x 1.8 x 18.7 cm
  • Shipping Weight: 181 g
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: #5,881 in Books (See Top 100 in Books)

Product Description

Review

Godin's simple manifesto for success and happiness is inspiring. FINANCIAL TIMES --This text refers to the Paperback edition.

About the Author

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

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Customer Reviews

3.8 out of 5 stars

Most helpful customer reviews

33 of 36 people found the following review helpful By Donald Mitchell #1 HALL OF FAMETOP 50 REVIEWER on Nov. 28 2008
Format: Hardcover
This book's theme is unconventional leadership, taking a cause or idea and gathering support without a firm institutional foundation by finding like-minded individuals and connecting them. If that's a new idea to you, you will find the book to be flattering in its encouragement and motivational in its tone. If you are an unconventional leader already or know a lot about how to do this, you will search in vain for anything new in Tribes.

The book's substance is rather thin beyond the few examples and rants.

Here it is:

People are turned into a tribe by "a shared interest" and "a way to communicate" ("leader to tribe, tribe to leader, tribe member to tribe member, and tribe member to outsider"). A leader increases effectiveness for the people by

"transforming the shared interest into a passionate goal and desire for change;
"providing tools to allow members to tighten their communications; and
"leveraging the tribe to allow it to grow and gain new members."

As you can see, he's describing the way causes, nonprofits, political pressure groups, and save the world organizations operate.

Some will be offended by the rants. For example, he takes off rather hard on all religions while being all in favor of faith that you can accomplish whatever you want. There's no real basis for his position other than generalities about how no religions ever favor any changes. Well, if that were the case, there would still be rampant slavery in many nations. It was religious organizations that led the antislavery movement from the beginning.

Mr. Godin is very well informed about things that happened recently on the Internet (or in his own life), but he doesn't seem to have a broader understanding of leadership or change leadership.
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11 of 12 people found the following review helpful By Robert Morris HALL OF FAMETOP 10 REVIEWER on Oct. 16 2008
Format: Hardcover
Seth Godin's books and blog provide a wealth of information, observations, opinions, and (especially) challenges that can help others to overcome what James O'Toole so aptly characterizes as "the ideology of comfort and the tyranny of custom." In this, his most recent book, he urges his reader to consider and then take full advantage of unprecedented opportunities to become a leader. He cites five different but related reasons: "everyone in an organization - not just the boss - is expected to lead," in today's workplace "it's easier than ever before to change things [and] individuals have more leverage than ever before," those and their organizations that "change things and create remarkable products and services" are rewarded in the marketplace, change initiatives are "engaging, thrilling, profitable and fun," and most of all, there is a "tribe" of other people waiting for a leader "to connect them to one another and lead them where they want to go."

In this context, I am reminded of a passage from Lao-Tzu's Tao Te Ching:

"Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves. "

This is precisely what Godin has in mind when asserting that great leaders "create movements by empowering the tribe [i.e. those with a shared interest] to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow." The communication to which he refers is between and among the leader and members of a tribe who are connected by a shared interest, a common cause (i.e.
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1 of 1 people found the following review helpful By JulzB TOP 1000 REVIEWER on Dec 16 2008
Format: Hardcover Verified Purchase
My favourite line from the book states "If he wasn't willing to be wrong, he'd be unable to be right as often as he is"...referring to a successful polster. The bottom line is that people should stick their necks out more and challenge the status quo. Because the status quo exists because we don't do anything about it. We must believe that it's probably better than changing to something else, so we just carry on.

The second best line in the book is "Instead of wondering when your next vacation is, maybe you should set up a life you don't to escape from."

He challenges us to step up, and lead the change away from status quo. He also challenges us to rethink what it means to be a leader.

I think that is a great concept. And, I think it's a message worth spreading even though I really don't believe that everyone should be a leader. But I do believe that change is good, and we need more change, especially inside many of the organizations in the country (auto manufacturers maybe?!).

If you've never read Seth Godin's work before... don't start with this book. "The Dip", "The Purple Cow" and even the free one "Bootstrapper's Bible" are better reads.

That said, every books speaks to every person different depending on where they are in their lives. So, if you're a fan of Godin, read the book. And, maybe it will speak to you more than it spoke to me.
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1 of 1 people found the following review helpful By JeanLuc Boissonneault on Oct. 28 2008
Format: Hardcover
If you are a business owner like me, you better hope your competitor hasn't read Tribe already, this book has made me pay more attention to my own tribe and re focused my energy on what really matters "them" and "the world we are trying to change."

If you haven't read any of Seth's books. Seth is superhuman, just look at his head. He seems to have a way of communicating what's coming next in the marketing world in such a simple way. I've read everyone of his books and he can't keep up with my reading. Now that's a marketer that walks the walk.
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