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Trump the Art of the Deal
 
 
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Trump the Art of the Deal [Mass Market Paperback]

Tony Schwartz (Author), Donald Trump (Author)
3.9 out of 5 stars  See all reviews (36 customer reviews)

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Product Description

From Publishers Weekly

This boastful, boyishly disarming, thoroughly engaging personal history offers an inside look at aspects of financing, development and construction in big-time New York real estate. "I don't do it for the money," maintains Trump, the son of a Queens realtor who, at age 27, bought and transfigured the colossal Hotel Commodore at Grand Central Terminal. Now 40, he has built, among other projects, and owns outright, Fifth Avenue's retail and residential Trump Tower (where he occupies a double-triplex suite); owns and operates Trump's Castle, a casino in Atlantic City; is arguably the most visible young man on Manhattan's celebrity circuit ("Governor Cuomo calls. . . . dinner at St. Patrick's Cathedral. . . . I call back Judith Krantz"); and is currently developing a controversial 100-acre West Side "Television City" project that is planned to include the world's tallest building. For those who would do likewise, Trump articulates his secrets for success: imagination, persistence, skill at "juggling provisional commitments" (e.g., for land or lease options, bank financing, zoning approval, tax abatement, etc.) and most crucial of all, a true trader's instinct. 135,000 printing; first serial to New York magazine and Vanity Fair; Fortune Book Club main selection; BOMC alternate. (December
Copyright 1987 Reed Business Information, Inc. --This text refers to the Hardcover edition.

From Library Journal

This is a fascinating book because it is incredible. At the age of 41, Trump, the son of a Queens, New York, developer of moderate-income apartment houses, presides over a vast real estate empire with assets in the billions. Trump's world is composed of an endless series of deals and ventures, most of them monumentally successful from his point of view. The book is less an autobiography than an hour-by-hour recapitulation of how Trump spends his time plus a few lessons for those who would do the same. Trump seems to be a clever entrepreneur and exhibitionist. There should be requests aplenty for this. A.J. Anderson, G.S.L.I.S., Simmons Coll., Boston
Copyright 1988 Reed Business Information, Inc. --This text refers to the Hardcover edition.
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First Sentence
I DON'T do it for the money. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

36 Reviews
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 (12)
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3 star:
 (7)
2 star:
 (2)
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Average Customer Review
3.9 out of 5 stars (36 customer reviews)
 
 
 
 
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3 of 3 people found the following review helpful
3.0 out of 5 stars Somewhat lacking, title doesn't match content, Sep 9 2004
By A Customer
This review is from: Trump the Art of the Deal (Mass Market Paperback)
I expected to learn something about wheeling and dealing, instead I got a bunch of general anecdotes. There's little great advice in this book, mainly it's about his success stories, anecdotes from his life, and a bunch of other things that are better off in a biography. It's more of a biography than a business advice book. The advice is very general. It would have made a decent biography though, some stories were very interesting.
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5 of 6 people found the following review helpful
4.0 out of 5 stars Entertaining story of one of the luckiest guys around, July 11 2004
By A Customer
This review is from: Trump the Art of the Deal (Mass Market Paperback)
First off, let me just say that The Art of the Deal is an immensely entertaining read, especially for anyone from New York. Trump is obviously an engaging character. So, as an embodiment of Trump's persona, this book is really good.
Donald Trump is certainly a skilled businessman. He offers a lot of advice that is hard to refute given that is seems to have worked quite well for him. Again, he is a real character and a surprisingly likable one at that - although the book seems heavily ghostwritten.
Trump summarizes his success as the result of hard work and a uniquely hard-driving personal style. While that may be true, his rise to success is really a story of some of the most phenomenal luck of anyone I have ever heard of. There are hundreds of real estate developers every bit as ruthless and intelligent as Trump and he fails to credit dumb luck for much of his success; he is, to use the cliche, a person who was spawned on the real estate equivalent of third base and tries to tell you that he's hit a home run every time he scores.
Although his name is still splattered everywhere, he is hardly the prophet that he portrays himself to be. As a construction manager, Trump is probably the greatest who has ever lived. The essential problem of Trump's business "empire" is that his extraordinary management skills, his social savvy, and his astute understanding of the tastes of the nouveaux riche belie a mediocre comprehension of the longer term principles of finance. Eager to build, build, build, it seems that Trump slept through a lot of business school as he seems to think the basic principle that states that a project is only as good as the terms on which it is financed does not apply to him. It is in this delusion of his own uniqueness that some of the more profoundly megalomaniacal elements of his character are visible amid the background of common swagger and bravado. It is funny that Donald Trump is considered by most people in New York as a brilliant businessman but a real jerk. In the end, he seems on a personal level to be similar to what he is on a business level: a man of considerable assets but also staggering debt.
I understand that he's got another book out called "How To Get Rich." May I humbly suggest that Donald Trump is NOT a good person on whom to model a business.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Good read, Jan 15 2011
This review is from: Trump: The Art of the Deal (Mass Market Paperback)
I really liked this book. It was my introduction to Donald Trump and I think it highlighted his early career very well. I was impressed at his upbringings and how he started his empire. Interesting to see several examples in his book of ideas that never came true, and eventually lead him to chapter 11. Interesting read and well worth the time
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