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Trump: How to Get Rich [Mass Market Paperback]

Donald J. Trump , Meredith McIver
3.1 out of 5 stars  See all reviews (160 customer reviews)
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Book Description

Dec 28 2004
First he made five billion dollars.
Then he made The Apprentice.
Now The Donald shows you how to make a fortune, Trump style.


Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season.

In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.

With his characteristic brass and smarts, Trump offers insights on how to
• invest wisely
• impress the boss and get a raise
• manage a business efficiently
• hire, motivate, and fire employees
• negotiate anything
• maintain the quality of your brand
• think big and live large
Plus, The Donald tells all on the art of the hair!

With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it’s done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.

From the Hardcover edition.

Frequently Bought Together

Trump: How to Get Rich + Trump: The Art of the Deal + Think Like a Champion: An Informal Education in Business and Life
Price For All Three: CDN$ 26.41

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Product Description

From Publishers Weekly

With a central role in NBC’s The Apprentice, Trump’s star is soaring. In his fifth book (after The Art of the Deal, he offers a cursory glance behind the scenes of the hit reality show, but the bulk of the text consists of business advice ("Be Tenacious"; "Play Golf"; "Be Optimistic, but Always Be Prepared for the Worst") with illustrative details culled from his real estate and media dealings. (The glimpses he presents of his transformation of 40 Wall Street hint at a story that might deserve a more serious book all its own.) There are some surprises; at times, the quintessential New Yorker sounds almost like a California New Ager as he recommends up to three hours of quiet reflection a day along with the writings of Carl Jung. But he’s soon back in recognizable form, advising readers to "screw enemies back" and explaining why various people (including former governor Mario Cuomo and talk-show host Joy Behar) are dead to him. Trump appears comfortable with himself, and he even makes light of potentially touchy subjects, such as his hair: "My hair is one hundred percent mine. No animals have been harmed in the creation of my hairstyle." There are occasional missteps, like an imitation of the New York Post’s iconic gossip column "Page Six," which reads more like an annual Trump Christmas letter. But Trump’s books have done an effective job of capturing his grand personality in print, and this volume is no exception. B&w photos throughout.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.

About the Author

DONALD J. TRUMP is the very definition of the American success story, continually setting standards of excellence while expanding his interests in real estate, gaming, sports, and entertainment. Aside from The Apprentice, Trump and NBC are also partners in the ownership and broadcast rights for the three largest beauty competitions in the world.

In New York City, the Trump signature is synonymous with the most prestigious addresses, including the renowned Trump Tower, the Trump International Hotel & Tower, the soon-to-be converted Delmonico Hotel at Park Avenue and Fifty-ninth Street (Trump Park Avenue). The Trump Tower, and 40 Wall Street. He also has acclaimed golf courses in Briarcliff Manor, New York and Palm Beach, Florida and two others in development in New Jersey and Palos Verdes, California.

Trump is the number one New York Times bestselling author of The Art of the Deal, Surviving at the Top, The Art of the Comeback, as well as The America We Deserve. All told, these books have sold millions of copies.

An ardent philanthropist, Trump is involved with numerous civic and charitable organizations. In June 2000 he received his greatest honor, the Hotel and Real Estate Visionary of the Century, given by the UJA Federation.

From the Hardcover edition.

Inside This Book (Learn More)
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I am the chairman and president of The Trump Organization. Read the first page
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Customer Reviews

Most helpful customer reviews
3 of 3 people found the following review helpful
1.0 out of 5 stars The Worst Book Ever Written July 19 2004
Yes, this is the worst book that I have ever read - I would imagine the worst book ever written. For someone that brags endlessly about being a perfectionist, he should be embarrassed. If you want to spend your money to have Trump brag non-stop and then ultimately learn nothing, this is the book for you. There have to be at least 30 pictures of the guy. He somehow manages, between headings and chapter spacing to add an extra 100 pages to the book. One word: pathetic.
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2 of 2 people found the following review helpful
1.0 out of 5 stars Oh PLEASE! May 18 2004
Pure self-promotion. This book was inconsistent, awkward and too self-involved to be of use to anyone seriously interested in making money. I thought I would be getting a manual of sorts and instead ended up with a name-dropping, self-stroking autobiography that half-attempts to justify ruthless and shameless business tactics. Donald Trump is also hardly self-made and for me that fact detracts from his 'acclaimed' business savvy. I would be more interested in reading accounts of his father's business ventures. The only saving grace to this book is Donald's sense of humor which makes for somewhat entertaining reading. But how to get rich? Not with this book! Oh except for Donald, he'll be making more money!
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3 of 3 people found the following review helpful
2.0 out of 5 stars not very inspiring Dec 27 2005
By Mike
Some tid bits of entertainment, but lacks wisdom and advice on how to get rich. If your going to write a book on a particular subject Donald.. make sure its relevant... better yet stick to what you do best
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1 of 1 people found the following review helpful
5.0 out of 5 stars WOW ! NOW I'M RICH !!! June 22 2004
No, I'm not, but I got your attention ! It's a wonderful book. Here's why. You could actually get rich, but you would likely have to be a similar kind of thinker as Mr. Trump, and you might be. If you are not, you will still glean essential lifeskills and you still might become rich. There are lots of people who don't think like him, and are rich. He is the first to tell you that, and does so in this book, too. If you don't get rich, which is possible (I didn't, but then again I just finished it last night.), you will still gain knowledge for dealing successfully in social and business settings.
Open the book and Donald Trump tells you the kind of advice your rich uncle would impart, if you had one. But your rich uncle would also tell you it takes more than this, you must apply it to what method works for you. Mr. Trump agrees and makes this point several times. Conversational in style, it's a quick and easily digestable read.
He writes the book with the help of Meredith McIlver, his business assistant, who is given credit on the front cover and in the acknowledgements, but not on the flap or back cover panels, as a co-author. It would be hard to say how much hand she had in the actual writing style, but my guess is, it would be very telltale if he was leaning on her. Also, since he is a 'wheeler dealer' himself, there is every reason to conclude he can turn out this level of articulate prose.
I have noticed there are many critics' comments about his egotism. While there is no doubting that the author is not trying to win any humility awards, he is the first to own up to his behaviour. Just as he is generous with his self praise, he is also equally quick to commend others.
Read more ›
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1 of 1 people found the following review helpful
3.0 out of 5 stars Thin gruel July 13 2004
Trump is a fascinating character and great at being a celebrity. He's a big believer in the American Dream, and one can't fault him for that. This book is interesting if you approach it wanting to hear his voice in your head and get a little inspiration to keep moving and working toward your own dreams. If you're looking for specific advice or detailed plans, go elsewhere. This is not a book for deep thoughts.
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4.0 out of 5 stars Great look inside Donald's business dealings July 7 2004
Short, concise, and to the point. That's the way the book is written and that's the way I like it. Get to the point, don't B.S., then move on. The brief sections makes it easy to read and reference. Just like his buildings, the layout and design of this book makes it enjoyable.
I don't believe he's given away all of his secrets, but it's very interesting to see what goes on in the day in the life of Donald Trump. I also beleive he was hamming it up a bit (probably to some perspective clients, lenders, and customers), but that's ok. I wouldn't expect anything less.
The way he describes handling obstacles that cross his path is actually inspiring. It kind of keeps things in perspective. He may deal in millions, but I figure anyone's obstacles can be overcome if they use his processes with dealing with them.
Even if you don't like him, it's fascinating to see how his life works (and that's just the part he let's us see). I, for one, appreciate the doors being open for others.
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1.0 out of 5 stars Complete & Utter Crap! June 30 2004
The title of the book has absolutely nothing to do with it's contents. It was a complete waste of my time. If I hadn't downloaded it for free, I'd be asking for my money back. Even still, I feel cheated & robbed, having wasted my time listening to it. I feel Trump owes me money for wasting my time.
I enjoy reading & listening to audio books, especially self-improvement & financial ones. I have a collection of over 400, and I'd have to say that this could very easily be the worst of the lot. I started off being excited about listening to it, to see what I could learn from a very wealthy individual who is eager to share his knowledge. After the first couple of CDs I really started to get disappointed...he hadn't shared any useful information. All he kept talking about was the people that he liked (people that have said nice things about him), the people he hated (people that didn't kiss his ass), how nice his buildings are, how he has incredible insight into people & things, and yes, even what he sometimes eats for lunch.
All this information, if you can call it that, is a bunch of meaningless drivel. It's a sorry excuse for him to boast & brag about himself. It gives NO meaningful information. I started listening to it because I wanted to learn something. What I learned was that he is nothing more than a (rich) braggart, who has stooped very low, deceiving the people who are genuinely interested in learning something.
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Most recent customer reviews
5.0 out of 5 stars excellent book
great book , very inspiring, good quality, but size comes smaller and lighter than I imagined. Package was very safe.
Published 8 months ago by Duo Zhang
1.0 out of 5 stars Idiot
Donald trump is an idiot! He has lost it and people should not support anything he does. He is reckless and "not all there". Do not buy this book!
Published 22 months ago by MMS
2.0 out of 5 stars Reads like a love letter to himself
I have always admired Donald Trump's story, even though the man himself left me a little...well...nauseated. Read more
Published on May 6 2012 by T Diddy
3.0 out of 5 stars Entertaining but few insights.
When I bought "How to get Rich" I was hoping for a book that would offer some insight as to how Donald Trump got rich. Read more
Published on July 30 2011 by J Reader
5.0 out of 5 stars Great Biography
Great biography! You can't just think of Trump as a financial leader or business leader, he is a cultural icon. Read more
Published on March 25 2005
5.0 out of 5 stars A fun read!
This book was entertaining all the way through! Never boring!
A must read!
Published on Feb. 7 2005
1.0 out of 5 stars BRAG BRAG BRAG
Trump is nothing more than a bragging loser.........this book is wastage of time,money and energy. He must learn something from writers such as Robert Kiyosaki(Rich Dad Poor... Read more
Published on Sept. 27 2004
2.0 out of 5 stars Very Disappointing
I've read this and his "Art of the deal" and I wouldn't recommend either one. He gives some general advice, anecdotes, and then spends way too much time on his... Read more
Published on Sept. 9 2004
1.0 out of 5 stars Trump HOW TO GET RICH!!
This book sucks! All he does is brag. Who cares about how nice a guy REGIS IS!!!! 2/3 bragging rights. 1/3 content~!!! What the hell are we paying for! Read more
Published on Sept. 4 2004 by UR FIRED!
4.0 out of 5 stars Very good read but not exactly true to its title
This book is everything that you would expect it to be: well written, entertaining, full of insight into Trump and his accomplishments. Read more
Published on July 19 2004 by "dlabs"
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