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Trump Never Give Up: How I Turned My Biggest Challenges into Success [Hardcover]

Donald J. Trump , Meredith McIver
4.8 out of 5 stars  See all reviews (4 customer reviews)
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Book Description

Jan. 18 2008
In Never Give Up, Donald Trump tells the dramatic stories of his biggest challenges, lowest moments, and worst mistakes—and how he uses tenacity and creativity to turn defeat into victory. Each chapter includes an inspiring story from Trump’s career and concludes with expert commentary and coaching from adversity researcher and author Paul Stoltz. Inspirational and intelligent, Never Give Up will help you deal with your own personal challenges, failures, and weaknesses.

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"The brisk, passionate and no nonsense style makes them [Trump's books] inspiring and motivating to read." (, Tuesday 26th February 2008)

From the Inside Flap

During his long business career, Donald Trump has known astonishing highs and lows. In Never Give Up, the world's most famous businessman talks candidly about his own biggest challenges, lowest moments, and toughest fights—and how he turned those setbacks into new successes.

Trump knows more than a little about turning defeat into victory. Early in his real estate career he learned that every building project faces major unexpected delays, obstacles, and problems. He began to prepare for adversity and even welcome it. That kind of attitude can give you power to conquer obstacles and succeed in the face of long odds.

Packed with exciting tales of Trump-scale deals good and bad, Never Give Up also includes hardcore business advice on:

  • Fighting back from defeats and setbacks

  • Turning big problems into even bigger opportunities

  • Turning enemies and rivals into friends and allies

Using temporary failures to motivate yourself—and make you tougher

Having confidence in yourself—especially in the face of risk and fear—is the key to overcoming adversity and achieving your dreams. Never Give Up gives you that confidence with major-league stories and insights from a master businessman. It's the perfect motivational tool for tenacious, creative businesspeople who know that adversity and success go hand-in-hand.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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4.8 out of 5 stars
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Most helpful customer reviews
5.0 out of 5 stars fantastic read Dec 19 2013
Format:Kindle Edition|Verified Purchase
Simply fantastic! Exact and to the point.
Great motivator!
Revs me up every page I read! Many highlights will be read over and over!
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4.0 out of 5 stars Good book Aug. 26 2013
Format:Kindle Edition|Verified Purchase
Not quite as good as The Art of the Deal but a good read none the less. Thank you to Donald Trump for his willingness to share.
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By Rocky Mountain Entrepreneur TOP 500 REVIEWER
Format:Hardcover|Verified Purchase
I really enjoyed this book. Trump provides a lot of examples where he was faced with many difficult circumstances. He states in one case he was ready to give up. It was good to see that he faces significant obstacles like the rest of us (only bigger). While the average reader is unlikely to be doing multimillion dollar deals, he or she can benefit from the principles behind his successes and challenges.

The book is broken down into 40 chapters that are only a couple of pages a piece. At the end of the chapter he provides a lesson learned that can be applied by virtually anyone in a variety of circumstances. There are some that may argue that many of his points are general in nature or feel good points but I viewed it as much more than that (those people are likely also less successful and the ones that complain about their lot in life). The anecdotes as seen here work well as learning tools to help the reader improve in their own circumstances.

Some examples of topics include: First time failure is not the end, leverage problems to your advantage, be proactive, complacency kills, and patience is necessary and will be required at times.

I would recommend this book for anyone going into business, students, small business owners, mid or low level managers, or those seeking to achieve something great (not even business related) but who have not quite arrived there yet.
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5.0 out of 5 stars BOOK THAT CHANGES MY LIFE Feb. 15 2012
One of the many books I like author by Donald Trump.
"Never Give Up - turn your biggest challenges into success."
Will definitely stand out if you will accept this concept to yourself. I know I did, and it changed my life since then.

Must read book. It happens in real life and it works! Every time I encounter tough situations, I think of this book.
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Most Helpful Customer Reviews on (beta) 4.4 out of 5 stars  33 reviews
11 of 11 people found the following review helpful
5.0 out of 5 stars Fun Motivating Read! May 5 2008
By Alain B. Burrese - Published on
Format:Hardcover|Verified Purchase
"Trump: Never Give Up - How I Turned My Biggest Challenges into Success" by Donald J. Trump with Meredith McIver is The Donald's newest book of success principles that he seems to be putting out regularly the last few years. This, like the others is an enjoyable read and contains simple, but important principles for success.

The book can easily be read in a couple of ways. You could read through the entire book quite quickly. It is not that long, and is an easy read. Alternatively, you could read one or two chapters at a time in little spurts for a daily dose of motivation. The 168 pages consist of 41 chapters. Each of these contains a lesson that Trump learned from experience. Some of the stories you have read before if you have read his previous books. Anyone familiar with Trump is familiar with the Wollman Rink story, but I did not mind reading about it again as Trump told how when you think you can complete a six-year project in six months, you probably can. Other examples in the book have been written about before as well, but they were put here with a new twist. Then there were stories in this book that have never been told before, so the reader gets even more insight into the phenomena that has become Donald Trump. I especially liked reading about his patriotism in the Defending the Flag chapter.

I enjoyed reading Trump's tales and how his persistence and never give up attitude helped him succeed. I agree with him when he states, "Losers give up." I also think this summary paragraph has a lot of meaning for anyone who would heed the advice and live it, " Strive for wholeness, believe in yourself, keep your momentum at full throttle, and be strong and tough in your resilience. Don't expect anything less than that from yourself, and I can assure you that success will become a permanent situation for you, even when your external circumstances may not show it. Never Give Up!"

Reading about the challenges Trump overcame to reach his success should motivate the reader to overcome his or her own challenges. As Trump points out in chapter after chapter, he has faced many challenges and tough situations over the years. Prepare to face those challenges and you will have a much better chance of succeeding. And even Trump failed a number of times. It is all part of life. You won't succeed without failing a few times along the way.

Some of the lessons include: Failure Is Not Permanent: Wholeness and the Art of the Comeback; Is This a Blip or a Catastrophe? Be Prepared for Things That Happen Outside Your Game Plan; Expect Problems and You'll Be Ready When They Come: Getting Trump Tower Off the Ground; Separate Yourself from the Complaining Crowd: You Can Create Your Own Luck; Courage Isn't the Absence of Fear, It's the Conquering of Fear; If You See Big Problems, Look for Big Opportunities: Transforming a Dilapidated neighborhood into a World-Class Hot Spot; Know When to Cut Your Losses; Don't Take Yourself Too Seriously; Don't Get Complacent - Thinking You're Foolproof Is a Good Way to Set Yourself Up for a Big Mistake: How New Trump Projects Happen; Fred Trump's Four-Step Formula for Getting Things Done; Get the Most From Every Day; Think Internationally; and many others. As I stated, there are 41 short simple chapters that illustrate not giving up.

The book also contains Trump's Top 10 List for Success in Appendix A, and Trump's Rules for Negotiating in Appendix B. These again are just simple little one liners, but they are very good advice.

The entire book is a fun motivating read. If you apply the simple lessons and use it to motivate yourself, you won't be disappointed.

Reviewed by Alain Burrese, J.D., author of a regular column on negotiation for The Montana Lawyer.
10 of 10 people found the following review helpful
5.0 out of 5 stars Unbelievable Aug. 23 2009
By Mariusz Skonieczny - Published on
It is hard to think that Trump, with all his successes, faces any problems, but in this book, he shows us how he dealt with some of the challenges in his life. I found it refreshing to read about his mistakes because I can relate to them, but on a different scale. It was fascinating to read about him being $1 billion dollar in the hole in the 1990s and making the biggest comeback in history, which even put him in the Guinness Book of World Records.

People struggle with being $20,000 in debt, but $1 billion is unbelievable. He said that this was his lowest moment in his entire life. But he did not give up. Instead he focused on the solution, not the problem. He also admits that this event taught him to be a better businessman and entrepreneur. I would hate to go through a similar experience. Instead, I will pay $20 and learn from his mistakes.

- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market
13 of 14 people found the following review helpful
5.0 out of 5 stars Trump trumps! Jan. 16 2008
By Optimal Realist - Published on
I've read all of Donald Trump's books. A friend gave me a review copy of his latest book which I devoured in one sitting. Donald's specific anecdotes about persistence along with his outstanding savvy business acumen are a gift. If you have ups and downs in business and have been through some troublesome relationships, you will not be disappointed.
4 of 4 people found the following review helpful
5.0 out of 5 stars Turn Defeat Into VICTORY! Aug. 16 2009
By Mark F. LaMoure - Published on
Format:Hardcover|Verified Purchase
Mark F. LaMoure, Boise, ID

TRUMP - "NEVER GIVE UP" gives Donald's viewpoint on a few of his biggest challenges and worst mistakes. With years of winning experience and wisdom, Donald gets very personal. He reveals how he used courage and determination to fight back and get through his biggest challenges. This is one of Trumps "A+" best books and I rate it Five Gold Stars. You'll learn a lot from it. Copyright 2008.

I have long respected Donald as one of the most successful self-help authors. The man is exceptional. Trump is a fascinating man with guts, grits and glory. A man who loves a big challenge, he's someone we can use as a precedent to learn from. Plus, reading and learning about Trump's billions of dollars of debt is far less expensive for us! Best of all, Trump shows a titanium backbone of bravery in sharing his difficult challenges for us to learn from. Donald is a great leader and excellent role model. Big and bold, its one of Trump's most gripping books for readers.

As Winston Churchill once said: "Never, Never, NEVER GIVE UP! Like Churchill, Trump writes with vision on how failure is never permanent when you don't stop fighting to win. He states that after you've made an intelligent decision to move forward, don't let fear stop you. "Courage isn't the absence of fear, its the conquering of fear," he says. But sometimes its important to know when to cut your losses and move on to another success. The first-class book is 41 short Chapters, 168 Pages and 2 Appendixes of exciting material. Trump's charisma exemplifies Churchill in our modern times.

TRUMP - "NEVER GIVE UP" is a premium book with gold blended into every sentence. BUY IT! You'll love the book. Its a quick, fun read with incredible insight and wisdom for wealth building. It may even transform your life.
11 of 14 people found the following review helpful
5.0 out of 5 stars Consistent Persistence Exemplified Jan. 18 2008
By Dave Carpenter - Published on
Format:Hardcover|Verified Purchase
Having read and enjoyed all of Trump's previous books, I knew that I was in for more Trump storytelling punctuated with lessons learned. I wasn't disappointed and you won't be unless you are one who will resent that the stories are about his personal triumphs.

Kudos to Trump's writer (Meredith McIver) who fashioned 41 vignettes into quick read stories all nicely illustrating the theme of persistence. And, did so in a way that has the feel of Trump telling you each of the stories in a one-on-one setting.

Be forewarned; this book is written in the new quick read style designed for an ADD world. Not a heavy tome, in the Bill Clinton style of writing, but an enjoyable quick read. Most importantly, the message of the importance of persistence resonates in a most effective way.

I debated, with myself, as to whether the book deserved 5 stars and decided that Trump deserves such for crafting a book that balances the thinking of the currently popular Law of Attraction authors with a mandate for consistent, persistent action as one of the keys to success. Readers looking for easy, quick success will not find it in this book. Trump has toiled long and hard to achieve his success and the essence of his advice is consistent with what has made him such a success.

Full, full disclosure: Having just last night watched The Donald and Gene Simmons go mano/mano in the boardroom on Celebrity Apprentice, I think Trump deserves this 5 star for being such a stand-up guy. Gene Simmons was 100% right, but so too was The Donald in firing the other superstar of his show. Neither Trump nor Simmons operate in a manner with which I am personally comfortable, but I do respect greatly their intellect, their stand-up style, and their success over an extended period.
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