"Trump: Never Give Up - How I Turned My Biggest Challenges into Success" by Donald J. Trump with Meredith McIver is The Donald's newest book of success principles that he seems to be putting out regularly the last few years. This, like the others is an enjoyable read and contains simple, but important principles for success.
The book can easily be read in a couple of ways. You could read through the entire book quite quickly. It is not that long, and is an easy read. Alternatively, you could read one or two chapters at a time in little spurts for a daily dose of motivation. The 168 pages consist of 41 chapters. Each of these contains a lesson that Trump learned from experience. Some of the stories you have read before if you have read his previous books. Anyone familiar with Trump is familiar with the Wollman Rink story, but I did not mind reading about it again as Trump told how when you think you can complete a six-year project in six months, you probably can. Other examples in the book have been written about before as well, but they were put here with a new twist. Then there were stories in this book that have never been told before, so the reader gets even more insight into the phenomena that has become Donald Trump. I especially liked reading about his patriotism in the Defending the Flag chapter.
I enjoyed reading Trump's tales and how his persistence and never give up attitude helped him succeed. I agree with him when he states, "Losers give up." I also think this summary paragraph has a lot of meaning for anyone who would heed the advice and live it, " Strive for wholeness, believe in yourself, keep your momentum at full throttle, and be strong and tough in your resilience. Don't expect anything less than that from yourself, and I can assure you that success will become a permanent situation for you, even when your external circumstances may not show it. Never Give Up!"
Reading about the challenges Trump overcame to reach his success should motivate the reader to overcome his or her own challenges. As Trump points out in chapter after chapter, he has faced many challenges and tough situations over the years. Prepare to face those challenges and you will have a much better chance of succeeding. And even Trump failed a number of times. It is all part of life. You won't succeed without failing a few times along the way.
Some of the lessons include: Failure Is Not Permanent: Wholeness and the Art of the Comeback; Is This a Blip or a Catastrophe? Be Prepared for Things That Happen Outside Your Game Plan; Expect Problems and You'll Be Ready When They Come: Getting Trump Tower Off the Ground; Separate Yourself from the Complaining Crowd: You Can Create Your Own Luck; Courage Isn't the Absence of Fear, It's the Conquering of Fear; If You See Big Problems, Look for Big Opportunities: Transforming a Dilapidated neighborhood into a World-Class Hot Spot; Know When to Cut Your Losses; Don't Take Yourself Too Seriously; Don't Get Complacent - Thinking You're Foolproof Is a Good Way to Set Yourself Up for a Big Mistake: How New Trump Projects Happen; Fred Trump's Four-Step Formula for Getting Things Done; Get the Most From Every Day; Think Internationally; and many others. As I stated, there are 41 short simple chapters that illustrate not giving up.
The book also contains Trump's Top 10 List for Success in Appendix A, and Trump's Rules for Negotiating in Appendix B. These again are just simple little one liners, but they are very good advice.
The entire book is a fun motivating read. If you apply the simple lessons and use it to motivate yourself, you won't be disappointed.
Reviewed by Alain Burrese, J.D., author of a regular column on negotiation for The Montana Lawyer.