Trump: The Art of the Deal Mass Market Paperback – Dec 28 2004
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From Publishers Weekly
This boastful, boyishly disarming, thoroughly engaging personal history offers an inside look at aspects of financing, development and construction in big-time New York real estate. "I don't do it for the money," maintains Trump, the son of a Queens realtor who, at age 27, bought and transfigured the colossal Hotel Commodore at Grand Central Terminal. Now 40, he has built, among other projects, and owns outright, Fifth Avenue's retail and residential Trump Tower (where he occupies a double-triplex suite); owns and operates Trump's Castle, a casino in Atlantic City; is arguably the most visible young man on Manhattan's celebrity circuit ("Governor Cuomo calls. . . . dinner at St. Patrick's Cathedral. . . . I call back Judith Krantz"); and is currently developing a controversial 100-acre West Side "Television City" project that is planned to include the world's tallest building. For those who would do likewise, Trump articulates his secrets for success: imagination, persistence, skill at "juggling provisional commitments" (e.g., for land or lease options, bank financing, zoning approval, tax abatement, etc.) and most crucial of all, a true trader's instinct. 135,000 printing; first serial to New York magazine and Vanity Fair; Fortune Book Club main selection; BOMC alternate. (December
Copyright 1987 Reed Business Information, Inc. --This text refers to the Hardcover edition.
From Library Journal
This is a fascinating book because it is incredible. At the age of 41, Trump, the son of a Queens, New York, developer of moderate-income apartment houses, presides over a vast real estate empire with assets in the billions. Trump's world is composed of an endless series of deals and ventures, most of them monumentally successful from his point of view. The book is less an autobiography than an hour-by-hour recapitulation of how Trump spends his time plus a few lessons for those who would do the same. Trump seems to be a clever entrepreneur and exhibitionist. There should be requests aplenty for this. A.J. Anderson, G.S.L.I.S., Simmons Coll., Boston
Copyright 1988 Reed Business Information, Inc. --This text refers to the Hardcover edition.
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Top Customer Reviews
The book gives a nice picture of his move from Queens as told by him, and his developments in Manhattan. But let us not forget it is not as hard as one might think to become a billionaire if you start off with 250 million. He had a great start with his father including his father's business acumen and a development base and finances. His father gave him a lot of responsibility and the young Trump responded and went from Queens to Manhattan to make his mark. He was creative and did well. No question. Only a few are in his class.
But then he got carried away. He thought he had the Midas touch - maybe believed his own book. In any case he thought the "Trump" name itself had tremendous value. He put it in on airplanes. He got over extended and dropped the ball, all on his own and driven by his own nerve and ego. The guy knows how to hire and manage, something he learned from his father and he has taken all that to the next level.
I have read and enjoyed all of Trump's books but he leaves out the practical aspects of dealing with unions and the mob and shady lawyers. They are books with a certain façade just like his buildings, so enjoy the book but it is just part of the story.
The books are short and bolster his PR - but are a good read.
Jack in Toronto
If this book is not so dated and highly focused on real estate deals, I would certainly give it a higher rating. Nevertheless, I enjoy reading it much.
It sheds the most insights into his deal making skills and mindset.
If you are a real estate investor and have read a lot of real estate investments books, you will recognize that many techniques that are taught in real estate investment books and guru's seminars are present in his deal making. The difference is that the other books you read are dealing with a house or an apartment and his deals are hundreds of millions of dollar deals.
His deal making rules are simple, yet insightful. Try this rule: Protect your Down sides and the Upsides will take care of themselves. How many people actually follow that? Most beginner Real Estate Investors go out, load up a ton of debt, and buy houses without thinking about any down sides. In this book, you'll see that Trump is actually quite a cautious and very patient guy...and he is somehow geniusly able to get his capital back in some cases that makes it into those infamous "no money down" deals that gurus are always so proud of pointing out. Like i had mentioned earlier...the only difference is that this is a no money down MILLION dollars deal! I think a lot of us DREAM of doing one like that, Trump shows you how he actually DID it.
This book may be a little out of date...but it does show the reader a glimpse of what it means and takes to dream big.
Most recent customer reviews
This is Trump as the real estate champion. It does hint at some of his character traits, which seem to be over flowing as he runs for President. Read morePublished 5 days ago by Chris Dabrowski
Exactly the entertaining read I expected it to be. At the low paperback price it was totally worth it. Don't buy it if you're looking for a how-to book.Published 6 days ago by Amazon Customer
It was a good read. Not much to learn from though, just a collection of stories of Why trump is so great.Published 24 days ago by Jeremy
The "art" of the deal has two meanings: 1) the technique of how to make a deal but 2) more importantly, deal-making as an art-form as creative and engrossing as writing a poem. Read morePublished 1 month ago by Max Layton
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