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Trump: The Art of the Deal [Mass Market Paperback]

Donald J. Trump , Tony Schwartz
3.9 out of 5 stars  See all reviews (37 customer reviews)
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Book Description

Dec 28 2004
From the Impresario of NBC’s hit show The Apprentice

TRUMP ON TRUMP: “I like thinking big. I always have. To me it’s very simple: if you’re going to be thinking anyway, you might as well think big.”

And here’s how he does it: the art of the deal.

Beginning with a week in Trump’s high-stakes life, Trump: The Art of the Deal gives us Trump in action. We see just how he operates day to day—how he runs his business and how he runs his life—as he chats with friends and family, clashes with enemies, efficiently buys up Atlantic City’s top casinos, changes the face of the New York City skyline . . . and plans the tallest building in the world.

TRUMP ON TRUMP: “I play it very loose. I don’t carry a briefcase. I try not to schedule too many meetings. I leave my door open. . . . I prefer to come to work each day and just see what develops.”

Even a maverick plays by rules, and here Trump formulates his own eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths (“You don’t necessarily need the best location. What you need is the best deal”); he names names, spells out the zeros, and fully reveals the deal-maker’s art: from the abandoned property that became the Jacob K. Javits Convention Center to the seedy hotel that became the Grand Hyatt; from the race to rebuild Central Park’s Wollman Skating Rink to the byzantine saga of the property that became Trump Tower. And throughout, Trump talks—really talks—about how he does it.

TRUMP ON TRUMP: “I always go into a deal anticipating the worst. If you plan for the worst—if you can live with the worst—the good will always take care of itself.”

Donald Trump is blunt, brash, surprisingly old-fashioned in spots—and always, always an original. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the art of the deal. It’s the most streetwise business book there is—and a sizzling read for anyone interested in money and success.

From the Hardcover edition.

Frequently Bought Together

Trump: The Art of the Deal + Think Like a Champion: An Informal Education in Business and Life + Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor
Price For All Three: CDN$ 33.81

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Product Description

From Publishers Weekly

This boastful, boyishly disarming, thoroughly engaging personal history offers an inside look at aspects of financing, development and construction in big-time New York real estate. "I don't do it for the money," maintains Trump, the son of a Queens realtor who, at age 27, bought and transfigured the colossal Hotel Commodore at Grand Central Terminal. Now 40, he has built, among other projects, and owns outright, Fifth Avenue's retail and residential Trump Tower (where he occupies a double-triplex suite); owns and operates Trump's Castle, a casino in Atlantic City; is arguably the most visible young man on Manhattan's celebrity circuit ("Governor Cuomo calls. . . . dinner at St. Patrick's Cathedral. . . . I call back Judith Krantz"); and is currently developing a controversial 100-acre West Side "Television City" project that is planned to include the world's tallest building. For those who would do likewise, Trump articulates his secrets for success: imagination, persistence, skill at "juggling provisional commitments" (e.g., for land or lease options, bank financing, zoning approval, tax abatement, etc.) and most crucial of all, a true trader's instinct. 135,000 printing; first serial to New York magazine and Vanity Fair; Fortune Book Club main selection; BOMC alternate. (December
Copyright 1987 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

This is a fascinating book because it is incredible. At the age of 41, Trump, the son of a Queens, New York, developer of moderate-income apartment houses, presides over a vast real estate empire with assets in the billions. Trump's world is composed of an endless series of deals and ventures, most of them monumentally successful from his point of view. The book is less an autobiography than an hour-by-hour recapitulation of how Trump spends his time plus a few lessons for those who would do the same. Trump seems to be a clever entrepreneur and exhibitionist. There should be requests aplenty for this. A.J. Anderson, G.S.L.I.S., Simmons Coll., Boston
Copyright 1988 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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I DON'T do it for the money. Read the first page
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Customer Reviews

Most helpful customer reviews
3 of 3 people found the following review helpful
3.0 out of 5 stars Somewhat lacking, title doesn't match content Sept. 9 2004
By A Customer
Format:Mass Market Paperback
I expected to learn something about wheeling and dealing, instead I got a bunch of general anecdotes. There's little great advice in this book, mainly it's about his success stories, anecdotes from his life, and a bunch of other things that are better off in a biography. It's more of a biography than a business advice book. The advice is very general. It would have made a decent biography though, some stories were very interesting.
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1 of 1 people found the following review helpful
Format:Mass Market Paperback
Though many reviewers said that it's not a "how to" book, I personally do learn much from Chapter 1 "Dealing: A week in the Life" which went through briefly Trump's daily not-so-routine style of working and living, and Chapter 2 "Trump Cards: The Elements of the Deal" which mentioned Think Big, Protect the Downside and the Upside will take care of itself, Maximize your options, Know your Market, Use your Leverage, Enhance Your Location, Get the Word Out, Fight Back, Deliver the Goods, Contain the Costs and Have Fun to be Trump's winning cards. The rest are mostly individual chapters/stories/big deals elaborating what had been summarized in the first two chapters.
If this book is not so dated and highly focused on real estate deals, I would certainly give it a higher rating. Nevertheless, I enjoy reading it much.
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1 of 1 people found the following review helpful
4.0 out of 5 stars A good look inside the life of Trump July 10 2004
Format:Mass Market Paperback
Other reviews have summed up the book nicely. So, short and to the point, I thought the book was a nice glimpse into the life of a successful businessman. Who doesn't want to be successful? Seeing his everyday life and how he handles people, obstacles, and situations allows the reader to form their own ideas on how to acheive success. I'm not talking just about financial or business success.
Some of the stories, I thought, were a little long winded, but I'd rather have long winded good stories rather than short stories making me long for more detail. Trump's got a neat story that many will find interesting.
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5 of 6 people found the following review helpful
By A Customer
Format:Mass Market Paperback
First off, let me just say that The Art of the Deal is an immensely entertaining read, especially for anyone from New York. Trump is obviously an engaging character. So, as an embodiment of Trump's persona, this book is really good.
Donald Trump is certainly a skilled businessman. He offers a lot of advice that is hard to refute given that is seems to have worked quite well for him. Again, he is a real character and a surprisingly likable one at that - although the book seems heavily ghostwritten.
Trump summarizes his success as the result of hard work and a uniquely hard-driving personal style. While that may be true, his rise to success is really a story of some of the most phenomenal luck of anyone I have ever heard of. There are hundreds of real estate developers every bit as ruthless and intelligent as Trump and he fails to credit dumb luck for much of his success; he is, to use the cliche, a person who was spawned on the real estate equivalent of third base and tries to tell you that he's hit a home run every time he scores.
Although his name is still splattered everywhere, he is hardly the prophet that he portrays himself to be. As a construction manager, Trump is probably the greatest who has ever lived. The essential problem of Trump's business "empire" is that his extraordinary management skills, his social savvy, and his astute understanding of the tastes of the nouveaux riche belie a mediocre comprehension of the longer term principles of finance. Eager to build, build, build, it seems that Trump slept through a lot of business school as he seems to think the basic principle that states that a project is only as good as the terms on which it is financed does not apply to him.
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4.0 out of 5 stars It's a book, not Mana. DO SOMETHING ELSE! April 29 2004
By A Customer
Format:Mass Market Paperback
I've been reading the reviews for this book from people who are either upset that trump actually talks about HIMSELF (duh), or upset that this book doesn't just hand them billions of dollars and some skyscrapers. This book should not be construed as a "how to" book, but as an inspiration for anyone who - idunno - wants to be successful in a capitalist society? Maybe you should go back to school and get a degree if you can instead of sitting on your rump watching "The Apprentice" every week TWICE. Think that might work? How about night school. How about learning a little more about whatever it is that interests you. I have a problem with seeing people talk about what they love doing and then they go and do it halfway. I'm into music, and I get tired of seeing people who love to sing or rap or what have you, but they only make music in their rooms with lackluster equipment to post on the web.
The value of this book is that it teaches you to think big. It does that in the excerpts on the cover. Think a little bit beyond what you think is "reasonable" and you will get out of the corner you painted yourself into. Remember: we can't all be worth 5 billion dollars, but there should be nothing stopping you from being worth at least 3 quarters of a million by doing what you love. If it's music, aspire to be more than a musician and actually learn how to own your craft/label/copyrights/name/likeness, etc. If it's real estate, learn about "ground leases" and the like, pick up a book that teaches you about the ins and outs if you like reading so much. If it's medicine, try and figure out how to get into that profession, maybe you need to go back to school.
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Most recent customer reviews
5.0 out of 5 stars Awesome
This book was an amazing read. I am truly fascinated by how the Donald is able to be so successful and I hope to use some of his techniques in my business.
Published 12 months ago by Arthur Krahn
3.0 out of 5 stars Misleading Title; Entertaining.
The Art of the Deal contains very little substance but offers a good dose of entertainment value. I was looking for a 'how to?' advice style book. Read more
Published on July 21 2011 by J Reader
5.0 out of 5 stars How the Rich See the World. Very interesting. Hard to Put Down
In picking up this book, I wanted to know where this guy got his other-worldly confidence. To understand Donald Trump, is to believe, with every fiber of your being, that whatever... Read more
Published on Feb. 28 2011 by Michael A. Robson
4.0 out of 5 stars Good read
I really liked this book. It was my introduction to Donald Trump and I think it highlighted his early career very well. Read more
Published on Jan. 15 2011 by ibmasterblaster
4.0 out of 5 stars Insightfull
A good read by the Donald. Insightful as he runs through his day to day business dealings and shows you what he's all about.
Published on Jan. 29 2010 by K. Kolman
5.0 out of 5 stars A real American success story
"Art of the Deal" is a truly inspiring read. If you are interested in learning how others achieve their success, this is one of the best books to study. Read more
Published on July 7 2004 by Winston Kotzan
5.0 out of 5 stars Awaken the winner inside you
This book is classic Trump. It brings to life the determination, drive and desire of one of the world's wealthiest men. It is inspiring. Read more
Published on June 15 2004
5.0 out of 5 stars After...
I read this book after his "How to get rich" book and I'm still not sure which one was better.
Published on May 30 2004
4.0 out of 5 stars Big Impact
I read this book a few years ago. The number one thing about this book is how it makes you realize your dreams are not as far out of your reach as you think. Read more
Published on May 9 2004 by Dan Blankenship
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