Author Michael Gordon is an incurable entrepreneur who hasfounded five successful companies and teaches entrepreneurship attop business schools. He knows what it takes to start, run, andgrow a business from the bottom up; and he knows that anyone withthe drive and passion to succeed can learn the art ofentrepreneurship. In this unbeatable business resource, he shareshis lifetime of wisdom in a single volume that covers all thebases. This expanded Second Edition of Trump UniversityEntrepreneurship 101 includes several pertinent new topics: Web2.0, cloud computing, techno-preneurship, and opportunityrecognition in turbulent economic times.
Gordon de-mystifies the entrepreneurial process using theconcept of the Money Machine. You feed the entrepreneurialopportunity into the top of the machine; you devise and implementan astute business design to maximize customer value; and out comesenthusiastic customers and money. The greater the value you add,the greater will be your profits. Are you ready to build your ownMoney Machine? Success goes to the bold!
This book is a must for anyone who dreams of founding, growing,and owning their own business. It also teaches you how to mobilizeresources, develop an astute, sustainable strategy, write a briefand effective business plan, raise money, negotiate with investors,launch your business, and monitor financial progress.
Ideal as a stand-alone guidebook, this Second Edition ofTrump University Entrepreneurship 101: How to Turn Your Idea into aMoney Machine delivers unique value for readers at all levels:high school, college, MBA, DBA students; current entrepreneurs;corporate executives; and anyone whose entrepreneurial spirit isready to soar.
In Trump University Entrepreneurship 101, Second Edition,you'll learn how to:
Build your own Money Machine!
Start a successful business no matter what the economy isdoing
Unleash your entrepreneurial power
Use social networking and cloud computing to build yourbusiness
Create a simple (and successful) business plan
Master the art of negotiation
Concentrate on the customer
Launch your new venture!