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Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine Hardcover – Sep 28 2009

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From the Inside Flap

These are the best of times to pursue your entrepreneurial dreams! Opportunities abound. Trump University Entrepreneurship 101, Second Edition guides you through the process step-by step, showing you how to unleash your entrepreneurial power, to overcome obstacles... and to flourish. It shows you how to identify and analyze business opportunities, select the most attractive one, and grow your business profitably.

Author Michael Gordon is an incurable entrepreneur who has founded five successful companies and teaches entrepreneurship at top business schools. He knows what it takes to start, run, and grow a business from the bottom up; and he knows that anyone with the drive and passion to succeed can learn the art of entrepreneurship. In this unbeatable business resource, he shares his lifetime of wisdom in a single volume that covers all the bases. This expanded Second Edition of Trump University Entrepreneurship 101 includes several pertinent new topics: Web 2.0, cloud computing, technopreneurship, and opportunity recognition in turbulent economic times.

Gordon de-mystifies the entrepreneurial process using the concept of the Money Machine. You feed the entrepreneurial opportunity into the top of the machine; you devise and implement an astute business design to maximize customer value; and out comes enthusiastic customers and money. The greater the value you add, the greater will be your profits. Are you ready to build your own Money Machine? Success goes to the bold!

This book is a must for anyone who dreams of founding, growing, and owning their own business. It also teaches you how to mobilize resources, develop an astute, sustainable strategy, write a brief and effective business plan, raise money, negotiate with investors, launch your business, and monitor financial progress.

Ideal as a stand-alone guidebook, this Second Edition of Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine delivers unique value for readers at all levels: high school, college, MBA, DBA students; current entrepreneurs; corporate executives; and anyone whose entrepreneurial spirit is ready to soar.

From the Back Cover



Second Edition

Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring first chapter by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide realworld business advice based on the one thing you can't get in any business school—experience.

In Trump University Entrepreneurship 101, Second Edition, you'll learn how to:

  • Build your own Money Machine!
  • Start a successful business no matter what the economy is doing
  • Unleash your entrepreneurial power
  • Use social networking and cloud computing to build your business
  • Create a simple (and successful) business plan
  • Master the art of negotiation
  • Concentrate on the customer
  • Launch your new venture!

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews on (beta) 23 reviews
17 of 17 people found the following review helpful
This book may also work its inspirational magic on you! June 15 2007
By A. Zee - Published on
Format: Hardcover
Gordon's Entrepreneurship 101 is one of the best books I've ever read! This all-in-one business book ranges from the entrepreneur's mindset to the actions taken. It develops a series of unique frameworks, models, and tips for essential entrepreneurial "thriving forces," the forces that not only lead the entrepreneurs to be successful, but also shape their business to be promising. Through a systematic approach and interactive learning model professionally designed by the author, the book enriched me more solid skills of HOW to turn our idea into a money machine that produces sustainable long-term profit more easily. Another feature of this book I particularly like is that the various analysis tools briefed in charts and exhibits can be downloaded from the website for our personal use.

I also appreciate the writing style in clear and direct presentation, which sort of exposed me to quick digesting, to quick absorbing, to quick thinking, to quick acting, and to quick changing. The best part of this book is the "Action" section at the end of each chapter. After getting the entrepreneur's mindset and being trained to think and act like an entrepreneur, you can't wait to take actions to be a real, ambitious and successful entrepreneur!

I highly recommend this book to all my friends, business partners and the people who are reading my review: don't miss this book; this book may also work its inspirational magic on you! As a venture capitalist, I can confirm with you that the people who possess the spirit of Entrepreneurship 101 are our investment targets!

-- review written by Janice Wang
9 of 9 people found the following review helpful
Passion to live entrepreneurship Jan. 15 2007
By Ingrid Cohen - Published on
Format: Hardcover
Having studied Chemistry (and even after earning a PhD from MIT), Gordon realized that he also had two very strong passions, teaching and entrepreneurship. Where many would have given up, Gordon was pushed to reach the goals he had dreampt. From here, the reader can only hold on as he helps others realize what it is to actualize a dream, whatever it may be,and however large it may be.

Gordon takes the reader through a true journey of his own experiences with entreprenuership and it is through this magical journey that one can truly understand what it is to be an entrepreur. You read about mistakes, sucesses, suggestions, advice, tips, and what spoke to me louder, someone's own travel down their own road to find personal passion.

This guy knows what he's talking about and knows how to write. There is no question that he's passionate about what he writes, nor that you will be a better businessperson having read this book. It's a quick read that you'll want to save forever because of all the notes and tips you'll have as reference.

The book was a gift--as I don't really read Trump.

A great read for yourself and for the entrepreneur at heart in your life.
6 of 6 people found the following review helpful
Entreprenurial Genie in a Bottle! Aug. 13 2007
By Jill Foster - Published on
Format: Hardcover
If you ever thought of starting your own business and wanted to test, develop and launch your idea against a variety of practical and proven market scenarios, Michael E. Gordon's Entreprenuership 101 positions you for stellar success.

Crafted in an engaging and illuminating literary style, Gordon's book and the man himself, walks the talk! As a veteran entreprenuer who broke out of the corporate confines of bureaucratic lethargy, Gordon followed the glint in his eye and built and sold a company on an idea that had all of the hallmarks of a true opportunity. What exactly is a real opportunity and how do you know if you've got one? Read the book, understand Gordon's customer model and get ready for the ride of your life! This is truly a life-changing handbook for anyone with even the slightest inclination towards entreprenuerial freedom.
8 of 9 people found the following review helpful
Excellent gift for new business owners May 9 2007
By Amazon Customer - Published on
Format: Hardcover Verified Purchase
Gordon and Trump have assembled an outstanding guide for small business owners and managers that want to grow businesses. I found that the highly positive tone of the book always helped me. I usually refer to it for solutions to a current problem. I'm always more upbeat after reading a solution in this book. This is why I buy copies of it and hand them out to business associates who are serious about growth and control.
4 of 4 people found the following review helpful
far more than just a few new sparks May 16 2007
By P. Mellor - Published on
Format: Hardcover
Michael Gordon's book, Entrepreneurship 101, gave me more than just the few sparks for fresh ideas I was hoping for when I picked it up. It has given me an inspired new array of solid strategy building tools that focus my thought process from planning through implementation. That's really something rare and worthwhile to find -- especially after having hunted out every bit of other innovative entrepreneurial thinking I could find in 15 years, and now in my fourth technology start-up.

I've taken a selection of Gordon's chapter-by-chapter examples and illustrative models and handed them out to my team in order to get everyone involved and talking the same language. The result is a common vocabulary for communicating successful thinking about how we're going to stay on the track of sustainable, profitable growth.

Getting back to the "101" of entrepreneurship isn't simply for new entrepreneurs, it's for lifelong learning entrepreneurs.