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Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine Hardcover – Sep 28 2009

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Product Details

  • Hardcover: 304 pages
  • Publisher: Wiley; 2 edition (Sept. 28 2009)
  • Language: English
  • ISBN-10: 0470467185
  • ISBN-13: 978-0470467183
  • Product Dimensions: 16 x 2.7 x 23.6 cm
  • Shipping Weight: 499 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #456,868 in Books (See Top 100 in Books)
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Product Description

From the Inside Flap

These are the best of times to pursue your entrepreneurial dreams! Opportunities abound. Trump University Entrepreneurship 101, Second Edition guides you through the process step-by step, showing you how to unleash your entrepreneurial power, to overcome obstacles... and to flourish. It shows you how to identify and analyze business opportunities, select the most attractive one, and grow your business profitably.

Author Michael Gordon is an incurable entrepreneur who has founded five successful companies and teaches entrepreneurship at top business schools. He knows what it takes to start, run, and grow a business from the bottom up; and he knows that anyone with the drive and passion to succeed can learn the art of entrepreneurship. In this unbeatable business resource, he shares his lifetime of wisdom in a single volume that covers all the bases. This expanded Second Edition of Trump University Entrepreneurship 101 includes several pertinent new topics: Web 2.0, cloud computing, technopreneurship, and opportunity recognition in turbulent economic times.

Gordon de-mystifies the entrepreneurial process using the concept of the Money Machine. You feed the entrepreneurial opportunity into the top of the machine; you devise and implement an astute business design to maximize customer value; and out comes enthusiastic customers and money. The greater the value you add, the greater will be your profits. Are you ready to build your own Money Machine? Success goes to the bold!

This book is a must for anyone who dreams of founding, growing, and owning their own business. It also teaches you how to mobilize resources, develop an astute, sustainable strategy, write a brief and effective business plan, raise money, negotiate with investors, launch your business, and monitor financial progress.

Ideal as a stand-alone guidebook, this Second Edition of Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine delivers unique value for readers at all levels: high school, college, MBA, DBA students; current entrepreneurs; corporate executives; and anyone whose entrepreneurial spirit is ready to soar.

From the Back Cover



Second Edition

Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring first chapter by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide realworld business advice based on the one thing you can't get in any business school—experience.

In Trump University Entrepreneurship 101, Second Edition, you'll learn how to:

  • Build your own Money Machine!
  • Start a successful business no matter what the economy is doing
  • Unleash your entrepreneurial power
  • Use social networking and cloud computing to build your business
  • Create a simple (and successful) business plan
  • Master the art of negotiation
  • Concentrate on the customer
  • Launch your new venture!

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Inside This Book

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Customer Reviews

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Most Helpful Customer Reviews on (beta) HASH(0xa7de27ec) out of 5 stars 10 reviews
3 of 3 people found the following review helpful
HASH(0xa8218618) out of 5 stars More depth needed for newbee Dec 26 2011
By shirleys - Published on
Format: Hardcover
While interesting I thought the book really didn't cover many things in enough depth. I really jumped around from topic to topic. There was also almost nothing on picking an idea that is right for. Overall a disappointment. I would go for The Balanced Entrepreneur or What Business Should I Start?: 7 Steps to Discovering the Ideal Business for You if you want more detailed books and ones that are better reads.
2 of 2 people found the following review helpful
HASH(0xa80db9b4) out of 5 stars TRUMP Knows best! Dec 1 2010
By biz boxer - Published on
Format: Hardcover Verified Purchase
this book is a must read for any one thinking or even planning to have a business it gives you the nuts and bolts of business and then also gives you the tools to make things happen. I have already successfully started my own business and feel confident and assured that I have made the right choices and this is the guide book to your travels as a future and or current business owner. You get what you pay for in most cases but this book over delivers and under promises. If this was the only book I had to learn about business from I would still win!
1 of 1 people found the following review helpful
HASH(0xb30038cc) out of 5 stars great book Jan. 18 2011
By Kasia - Published on
Format: Hardcover Verified Purchase
Gordon's Enterpreneurship 101 is a great book. Very interesting, and easy to understand. Plenty of suggestions, tips, advice that author gives form his own experience.
I recommend this book to everyone, who thinks about starting his/her own business as well as for people who already are in business.
HASH(0xb3003ae8) out of 5 stars Excellent Book... Jan. 14 2012
By Mr. Buneste - Published on
Format: Hardcover Verified Purchase
Actually the book came on time and in a very good situation. If you need inspiration on entrepreneurship then this book is for you. Written in clear and easy language with enough corporate examples and experience, the book will allow you to have your company set up at the end of your reading.
HASH(0xa85e30cc) out of 5 stars Good read, basic information, great examples July 4 2013
By Nick Long - Published on
Format: Hardcover Verified Purchase
This was a good read for basic entrepreneur information. However, what separates this book from others is the use of the real examples, and how it applies to the ideas shared in the book.
It's a lengthy book, but a quick read as the materials just flow.