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Truth, Lies, and Advertising: The Art of Account Planning
Jon Steel (Author) Average Customer Review:   (22)
In Stock This item ships for FREE with Super Saver Shipping. CDN$ 53.99 CDN$ 33.85
Review
". . . I was glued to Jon's book. Best practice, common sense, and extraordinary intelligence throughout." -David Wheldon, President, BBDO Europe. -- David Wheldon, President, BBDO Europe."A very smart, very funny look at what works, what doesn't, and why, in the sometimes maddening, sometimes... Read More |
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