Twitter For Dummies [Paperback]

"Twitter for Dummies may be 266 pages long and contain an index, but it would probably help quite a few people to give it a read. Thorough." (AdAge.com, July 7, 2009)

Twitter can boost your business and marketing efforts, and this guide shows you how

Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle - @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter to build business and personal opportunity. She's joined by Michael Gruen and Leslie Poston to share Twitter expertise in this easy-to-follow guide.

You'll discover how to get set up on Twitter, build a follower list, and find a voice for your tweets. Then you'll learn to use third party tools to link Twitter to other sites and incorporate it into business communication models. This book covers

• The basics of signing up and creating tweets
• Following other users and adding followers to your own tweets
• Mastering the "Twecosystem"-the tools that tie Twitter to many other Web applications, including mobile devices
• Strategies for enhancing business communication, marketing, and networking opportunities with Twitter

Twitter For Dummies gets you up and running on this hot communications tool the fun and easy way.

Enter the fun, productive, supportive, and powerful world of Twitter!

What do you have to tell the world in 140 characters? With this guide, you'll figure out what to say as you use Twitter to enrich your life and your business. It walks you through all the opportunities available with this social networking tool. You'll quickly gain a strong understanding of the Twitter landscape and begin tweeting like a pro.

• Get down to the basics — figure out how to find your friends, invite them to Twitter, and start communicating with them in public and in private

• Follow and be followed — determine how to search for thesorts of people you want to follow and how you can startcommunicating with them in a way that makes sense

• Put Twitter into high gear — learn all the ways that you can interact with the Twitter interface, from desktop clients tomobile phone tricks to shorthand commands

• Cultivate your presence — explore the different ways in which people, businesses, not-for-profits, and other organizations can use Twitter

• Make it work — take advantage of the many resources that are useful in getting Twitter to work best for you

Open the book and find:

• How to sign up, pick a name, and invite contacts

• Tips for sending private messages

• Steps for building a company relationship

• Tricks of the Twitter gurus

• Ways to share your tweets through social networking

• All about staying on the cutting edge of Twitter

• Techniques for finding your tweet voice

• How to connect with people and make new friends

Learn to:

• Sign up, navigate the interface, and make connections

• Make your tweets unique

• Use the latest shortcuts and tools

• Promote your business or cause with Twitter

--This text refers to an alternate Paperback edition.

Laura Fitton: Laura “@Pistachio” Fitton is leading the charge of sussing out intelligent and productive business uses of emergent technologies like Twitter, where she is read by thousands of community members. The fi rst to publish a white paper on “Enterprise Microsharing” (popularly called “Internal Twitter”), she also writes for and runs the TouchBase blog and is an early beta tester of Seesmic and Qik. She relaunched Pistachio Consulting in September 2008 to connect businesses to new ideas and innovations using all the tools of microsharing. Pistachio comprises the TouchBase blog (covering business use of microsharing), the TouchBase Link Blog (stream of Twitter and microsharing articles for businesspeople, wherever they are published), and serves clients like Johnson & Johnson, Ford Motor Corporation, PeopleBrowsr, The Sister Project, Transplant-1, and CommuNteligence.

Michael E. Gruen: Michael E. Gruen has earned signifi cant respect in the corporate sphere and within the startup community as a trusted advisor since 2003. In many cases, he has fulfi lled the role of interim Chief Operations/Chief Technical Officer with several organizations in need of innovative leadership during crucial developmental periods. In 2006–2007, Michael briefl y joined Morgan Stanley as an Analyst. Currently, Michael is CFO/COO at NOM, a Digital Services Agency, and the CEO of a new healthcare startup.

Leslie Poston: Leslie Poston is passionate about helping people and businesses fi nd their way to success via technology. As a writer, she has more than 200 ebooks and books in her repertoire and several more in development.