Twitter Marketing For Dummies [Paperback]

As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2^nd Edition helps you build a following, promote your product, and drive more traffic to your Web site.

• Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service
• Shows you how to effectively increase your visibility and promote your message via Twitter
• Looks at the new promoted Tweets and Twitter lists
• Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites

So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2^nd Edition.

100,000,000 people are tweeting. Get them talking about your product or service!

Twitter is the fastest-growing social networking service. Now it's at the forefront of the customer experience, where customers sell to each other. This book, fully updated with new Twitter features and capabilities, is packed with advice for getting people to spread the word about your company and its products throughout the Twitterverse.

• Twitter 101 — start here to learn how to sign up, create an account, write your business bio, and find people to follow

• Planning your strategy — identify your market, decide how to offer value to your customers, and craft your message

• Making it work — use tools such as HootSuite and TweetDeck to be more productive and measure your success with analytics

• Tweet and retweet — learn the secrets of getting your followers to retweet your interesting, entertaining messages

• Content them with content — humanize your tweets with quality content that develops your brand story and moves beyond selling

• Dominate offline too — improve customer service, selectively promote deals, and become a thought leader in your industry

• Be nice — make points with proper Twitter etiquette

Open the book and find:

• How Twitter works to boost your business

• Strategy details you should consider

• Advice on finding your Twitter evangelists

• Hints for writing tweets people want to read

• How to use third-party Twitter applications

• Twitter dos and don'ts

• Tips on using Twitter keywords

• Great marketing ideas from real Twitter users

Learn to:

• Use Twitter to communicate with your customers

• Maximize your Twitter presence with unique tools

• Build your network and use it to spread your message

• Measure your success