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Product Description
Product Description
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.
In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.
- Updated with thirty percent new material, including all the latest business applications for Twitter
- Includes new, recent case studies of companies at the forefront of the Twitter movement
- Helps you develop your own social networking strategy to meet your specific business needs
Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.
From the Back Cover
In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You'll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers. Updated with the latest business applications for Twitter, recent case studies, and other relevant social media info, Twitter Power gives you everything you need to tweet your way to success.
Praise for Twitter Power
"As a forward-thinking entrepreneur, it's clear to me that Twitter is a must-use for any smart businessperson online. Joel Comm's Twitter Power is the must-read guide defining how to leverage the power of this incredible tool to brand and increase sales in an increasingly competitive world."
—Joseph Sugarman, Chairman and founder, BluBlocker Corporation, and author of The Adweek Copywriting Handbook
"Jam-packed with clever ways to leverage the Jovian social-networking power of Twitter. The 'Twitter as Help Desk' idea alone is a fiendishly simple revolutionary idea."
—Mark Joyner, #1 bestselling author of Integration Marketing (www.integrationmarketing.com)
"When Joel Comm speaks about anything to do with making money on the Internet, I listen. If you want to learn what you need to know for your business to profit from Twitter, you will find it in the pages of this excellent guide."
—Chet Holmes, business consultant and strategist, author of the #1 business bestseller The Ultimate Sales Machine
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Most helpful customer reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars
Good Introduction to Twitter,
By
This review is from: Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)
Twitter Power provides a good introduction to using Twitter - from how to set up your twitter account, tips for creating a good biography, corporate branding on twitter, types of tweets, etc. The author does not recommend following everyone on Twitter (read chapter 4). He recommends quality over quantity - search for the experts in your area of expertise and follow them for a while. Learn from them what content is interesting and valuable to people. Then join the conversation and offer content that is valuable to people. Gradually, you will gain followers but it takes time and patience. The book also covers third party tools, metrics to track success and discusses how to integrate Twitter with your blog. Overall, it is a good overview of the tool and how it can fit into the marketing mix.
13 of 13 people found the following review helpful
1.0 out of 5 stars
How To Spam Your Market...,
By
This review is from: Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)
This book should have been subtitled... How to Spam Your Market One Tweet At A Time.... It advocates following everyone you can find and then constantly tweeting them in the hope that some of them will buy your product.That's akin to the spammers code of harvesting as many email addresses as possible using email bots and then emailing them all in th ehopes that one or two will buy. It wont be long now before we have twit-bots doing just that and then the Twitter service will be abandoned due to spam. I'm returning my book.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.5 out of 5 stars (121 customer reviews) 78 of 86 people found the following review helpful
2.0 out of 5 stars
Twitter 101,
By M. Susoev - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)
I was disappointed with Twitter Power, especially after reading the many reviews that claimed this book would reveal many techniques for both beginners and pros alike. For anyone that has been using Twitter for more than a couple weeks, this book is really 101. It seems to be geared towards people that have never heard of Twitter or are just getting started. If that's the case, this book will help you get your feet wet, but it doesn't shed light on anything you can't pick up on your own simply by using Twitter for a few days.Twitter is real time with instant response in most cases, and you'll find out what works for you and what doesn't almost immediately. You can also pay attention to the power players and note their approach. The book just points you to the top users on Twitter anyways. Save your money and do a little homework. I've given an extra star because 10% of author proceeds go towards sustainable long term water solutions in developing areas of the globe. 58 of 67 people found the following review helpful
5.0 out of 5 stars
Best Book On Twitter,
By Ann Paris "James Paris" - Published on Amazon.com
This review is from: Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)
This is the third Twitter book I have read and this one was the best by far. In my reading and marking pages, I found at least 50 specific marketing strategies I can use right now. Being an author of 20 books myself, I am a tough critic of these kinds of books. I would give this one my highest recommendation for anyone wanting to learn about Twitter or online marketing in general.[...] 16 of 19 people found the following review helpful
5.0 out of 5 stars
If you're using Twitter you need to read Twitter Power!,
By Miles Baker - Published on Amazon.com
This review is from: Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)
I've been following Joel on Twitter for over a year as of writing this. Over that time I've seen his Twitter following grow by thousands of followers! Watching this amazing growth and following Joel's tweets I've realized he definitely knows Twitter inside and out. I'm glad he's finally released all his knowledge and tips into book format.Just in the the first few chapters Twitter Power covers the basics and potential mistakes I see SO MANY people making with Twitter. It then goes on to cover many other helpful aspects such as how to use Twitter to build your brand, getting help, building a team, applications you can use with Twitter, and more. I highly recommend reading Twitter power for anyone that uses Twitter and wants to get the most out of it. |
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