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Product Description
Product Description
The popular Design Brief series includes two previous books by Kimberly Elam: Geometry of Design and Grid Systems. Now Elam returns with a new addition to this respected series. Typographic organization is a complex system with many elements at play, including hierarchy, order of reading, legibility and contrast. Typographic Systems explores eight major structural frameworks, including random, radial, modular and bilateral. By taking the reader through exercises, student work and professional examples, Elam offers a broad range of design solutions.
About the Author
Kimberly Elam (Florida) is chair of the Graphic and Interactive Communication Department at the Ringling School of Art and Design.
Inside This Book
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First Sentence
An understanding of systems of visual organization gives the designer an in-depth knowledge of the design process. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
An understanding of systems of visual organization gives the designer an in-depth knowledge of the design process. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
3.0 out of 5 stars
Intéressant mais pas extraordinaire,
By Pier Luc (Québec, Canada) - See all my reviews
This review is from: Typographic Systems: Rules for Organizing Type (Paperback)
Ce livre présente des grilles de mise en page intéressantes qui sortent de l'ordinaire mais les exemples ne sont pas très beaux. Alors, c'est bien pour s'inspirer, pour voir ce qui peut se faire quand on veux ajouter du dynamisme à nôtre travail de typographie. Mais ça aurait été bien d'avoir de beaux exemples avec de belles typos, du vrai texte et de la couleur. Là, c'est plus une démonstration des possibilités qu'autre chose.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.9 out of 5 stars (8 customer reviews) 9 of 11 people found the following review helpful
3.0 out of 5 stars
Solid examples on breaking the grid...,
By D. Barrett - Published on Amazon.com
This review is from: Typographic Systems: Rules for Organizing Type (Paperback)
This book examines interesting ideas about alternative type layout and design. It is missing an introductory chapter that examines the traditional grid system and offers guidelines about how to break the rules, but for experienced designers this book offers a solid argument on breaking the grid, backed up with good historical references on how the grid has been broken in the past. It would be nice if Elam had addressed the reasons behind why designers are looking for alternative ways to work with type. This is strictly a reference book, with little or no discussion on the conceptual ideas behind breaking the grid. Tons of interesting illustrations and historic layouts back up the samples, also a nice touch, the tissue overlays that "map" out the different strategies. Overall, a good book for your typographic library and an excellent student reference.
1 of 1 people found the following review helpful
3.0 out of 5 stars
I have mixed feelings about this book,
By Brent G. - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Typographic Systems: Rules for Organizing Type (Paperback)
On one hand, this book offers great examples of different methods for laying out type on a page. On the other hand however, this book reads similarly to a classroom textbook and beyond the sample images with tracing paper overlays (Very nice touch).This book is a quick read and you may come away from it with something, then again, maybe not. I would suggest this book more-so to intro design students looking for good pictorial examples of methods for laying type on a page than I would to more advanced designers, But then again, I have referenced back to this book once or twice in search of some inspiration. 3 of 4 people found the following review helpful
5.0 out of 5 stars
A visual book for a visual subject matter,
By Gimmeadog - Published on Amazon.com
This review is from: Typographic Systems: Rules for Organizing Type (Paperback)
There are many typography and design books out there - but this book is rare in that it actually SHOWS whats its talking about. After all we are in a visual field, how much sense does it make to not get a grasp on how this stuff actually looks. As a graphic design student, this is really the only book my teacher assigned that i actually care at all about.
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