You gotta wonder if the product descibers and the product manufacturers were on the same page. Seven different breeds, mix and match, keep a journal, rewards, etc. all lies! This game starts with you choosing and naming your puppy (And there are about forty breeds to choose from!) and then you guide your puppy through a virtual world according to instructions from others, like, go to Dolphin Coast so we can play. Although other characters talk to you, you have to imagine what your puppy is saying back, to some extent. For example they'll say, "I need some cloth." and your puppy will bark, and they'll say, "Oh, you'll get some for me? Thank you!"
About the plot. As everyone has said, it is about an evil wolf named Ivlet. Naturally, the box neglected to mention this all important fact and made it sound like, "Oh, happy day, la la la, I'll just dress up my puppy and design my village" when it really is so much more than that. You can't "design your village" anyway; what they're referring to is helping to rebuild the village after Ivlet destroyed it; you have absolutely no say in what the building looks like. The only designing you do is planting flowers.
As someone mentioned, this probably would be too violent for a five year old, so maybe you should wait until your child's a little older. However it is extremely mild for a game with a villain (you defeat him by throwing pebbles).
This game can get boring after a while; all you do is run and find people and/or sniff out objects. There is very little variety. Also, at some point the aquarium guy asks you to catch a fish for him in Polar Fields. You apparently have to go to a special dock to be able to catch it. I found the dock and fished for fifteen minutes and I still haven't caught it. Talking of fifteen minutes, there is a really long cutscene near the beginning of the game that takes about that long if you skip the text.
But the worst thing about the game is more of a moral issue. Your puppy is sent by adults into very dangerous situations; although your parents tell you to let the authorities get the Magic Hat back from Ivlet, Beat (Who is supposedly the good side of the magic hat) convinces you to go get it back anyway; worse than that, you are later encouraged by several adults to fight the monster instead of them. The fish the guy at the aquarium wants you to get is to cover up a lie that he'd already caught it himself.
All in all, this is a fun game which can get a bit annoying at times, but don't let your child learn morals from it.
~Russian Blue Witch (RBW)