- Paperback: 320 pages
- Publisher: Wiley; 1 edition (May 31 2005)
- Language: English
- ISBN-10: 047171870X
- ISBN-13: 978-0471718703
- Product Dimensions: 22.7 x 15.5 x 2.3 cm
- Shipping Weight: 363 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: #271,713 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
Effective, affordable, low-risk online marketing techniques for small business owners
Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.
Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.
From the Back Cover
Unbeatable E-Marketing Techniques for Small Business Owners
Electronic marketing isn't just for big business; the Internet is a great way for small businesses to get the word out about what they sell and what they do. Unfortunately, most small businesses fail to take full advantage of the powerful and affordable Internet marketing techniques available to them. Thankfully, The Ultimate Guide to Electronic Marketing for Small Business provides the real-world tools and tactics small business owners need to sell their products locally and around the world.
Full of easy-to-implement, practical ideas on reaching new customers and increasing sales, this handy guide is perfect for new entrepreneurs, small business owners, or anyone with a great business idea. Best of all, these tactics and techniques don't require a lot of technical skill, special knowledge, or a large investment of money. In fact, most of what you'll learn you can do on your own—without hiring an expert. With expert advice and a wealth of useful resources, The Ultimate Guide to Electronic Marketing for Small Business will show you how to:
- Build a money-making Web site with little investment of money or time
- Use the Internet to sell more of your products and services
- Employ affiliate marketing to bring in even more income
- Earn passive income through joint venturing with other Web sites
- Evaluate your online marketing efforts for maximum effectiveness
- Build a shopping cart system that automatically sells more to each of your customers
- Use pay-per-click search engines to guarantee top search rankings and drive business to your site
- Build a valuable database of potential customers and prospects who will buy more and more from you over time
- Create viral marketing campaigns to get the word out at virtually no cost to your business
- And much more
Even if you own a traditional brick-and-mortar store, the Internet is an effective and powerful way to bring in new customers and increase sales. With the commonsense online selling strategies you'll find here, success is only a click away.
Inside This Book
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First Sentence
This is the "dummies consultation" on how to create a small business website that kicks. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
This is the "dummies consultation" on how to create a small business website that kicks. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
The Ultimate Guide to Electronic Marketing for Small Business,
By Tami Brady "Whole Health" (Calgary, Canada) - See all my reviews (HALL OF FAME) (TOP 50 REVIEWER) (REAL NAME)
This review is from: The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work (Paperback)
The Ultimate Electronic Marketing for Small Business is the non-techies' guide to marketing on the internet. This book takes the reader through the basics of getting his or her own domain, finding someone to design a website, and creating dazzling website copy that will not only draw customers to their website but also encourages potential customers to spend money. Among the most emphasized topics are the benefits of viral marketing methods such email lists, newsletters, and free ebooks.The Ultimate Electronic Marketing for Small Business takes a bit different approach from other internet marketing books. Most books of this type assume that the small business entrepreneur will be creating their business themselves from building the website through all aspects of promotions and sales. This book, however, illustrates that you can find individuals with specialized skills such as website design and ghostwriting to create professional results without spending a fortune. Moreover, in handing over these tasks, the entrepreneur can spend more time on activities that actually draw in more money. I personally like the hands on aspect of website design and writing but I respect that not everyone enjoys these tasks. Therefore, I believe that the hints in this book could be beneficial to those individuals.
5.0 out of 5 stars
Books for Small Business,
By
This review is from: The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work (Paperback)
This book is FULL of resources. There are so many that I can utilize right away that I've grouped them for me as I use them. The links are active and practical and as always Tom or his staff are available.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.7 out of 5 stars (74 customer reviews) 9 of 10 people found the following review helpful
5.0 out of 5 stars
Bridges the gap between poor dork and rich dork,
By M. Larson - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work (Paperback)
This book is a great example for all of us that believe that riches can be made purely through the Internet - such as the "I wake up and have $3,000 of orders in my email box each day." dreams.Yes, you can make this kind of money, but your chances are slim - the competition is fierce. Antion's book gives tons of great strategies for your e-biz, that many overlook. He then mixes these with some flesh-and-blood applications so we are not totally dependent on our search engine rankings. He is not overly technical, as we learn that he was a public-speaking guy that slid in the side door to the ebiz world. This is a plus, as his presentation flows well and draws examples. The insane amount of affiliate advertising gets old, but hey - the book is a great example of what he preaches. If you don't make back the 13 dollars you spend on the book, there is something wrong with you :) Have fun - God bless 6 of 6 people found the following review helpful
5.0 out of 5 stars
Tom Antion Delivers,
By Denise Wakeman "Denise Wakeman" - Published on Amazon.com
This review is from: The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work (Paperback)
The Ulimate Guide to Electronic Marketing lives up to its title. Most importantly if you're just starting an Internet business, then this book must live on your desk. My copy is highlighted and has post-it notes poking out all over the book. There are tons of useful, practical and easy to implement tools and tips throughout. Even if you're a seasoned marketer online, I have no doubt you'll find a new trick or be reminded of a strategy you must implement to make money online. Tom Antion walks his talk. He's a millionaire who has made his fortune by marketing his business, services and products online. I know my business revenue has grown significantly since implementing many of Tom's strategies that are found in this book. But be warned! This is not about getting rich quick. As with most things in life, you have to do the work.
7 of 8 people found the following review helpful
3.0 out of 5 stars
Pretty good basic Electronic Marketing book,
By Mark Bobiak - Published on Amazon.com
This review is from: The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work (Paperback)
I have read several books on the topic of Electronic Marketing. This book rates average in my opinion. The first half of the book is pretty basic, but would be useful to a novice at E-marketing. The 2nd half gets better with a number of good specific examples and refers the reader to many useful websites/weblinks. Chapter 3 on Mechanics of Website Sales is very good and practical covering how to build an online store, get credit, shopping carts, merchant accounts, using a turnkey outsourced store, etc. If you're a more advanced E-marketer, you might find the book too simplistic. Overall, given the price of the book, I think it's worth reading.
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