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Product Description
Product Description
Double Your Web Traffic—Overnight!
Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.
Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium.
Learn how to:
- Build a powerful, streamlined campaign from scratch
- Develop high quality keyword lists
- Write killer advertising and website copy that gets clicks
- Get your ads in front of the best audience possible
- Keep your ads showing up with high quality scores
- Triple your traffic with site-targeted AdSense and Google image ads
- Earn high rankings in Google’s organic search results
- Slash your bid prices
- Gain more conversions and sales
- Avoid costly mistakes made by all Google advertisers
- Determine what’s working with Google’s conversion tracking
- And more!
Plus get FREE e-mail updates on Google’s ever-changing system!
About the Author
Perry Marshall is the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax."
Bryan Todd is an international marketing consultant and Google AdWords specialist.
Bryan Todd is an international marketing consultant and Google AdWords specialist.
Inside This Book
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Most helpful customer reviews
1 of 1 people found the following review helpful
3.0 out of 5 stars
Good tips, flawed writing, too much product placement,
By
This review is from: Ultimate Guide to Google Ad Words: How To Access 100 Million People in 10 Minutes (Paperback)
I don't know how to rate this book. Somewhere between three and five stars, but giving it a four feels too strong. I want to give this book a higher rating because there's good stuff in it. The author is clearly knowledgeable and passionate about what he does, and wants to help readers use adwords better.Some of it is poorly explained and organized, though (i.e. patchy, non-complete instructions/explanations). Book is great at unveiling the concepts to use to improve your adwords success, but hit-and-miss at explaining how to set things up in detail. Also, the frequency of recommendations to use 3rd-party tools, many created by the author, irked me, but maybe it shouldn't so much. I guess I feel that if I have to use third-party tools, that's more complex than I care to get with adwords. YMMV. Some of the early screenshots are out of date (e.g. pics of the keywords screens)--not much books can do about that--it just contributed to my getting a bit lost during the first several chapters. Maybe if the setting up of things and what the terms meant were explained a little better, I'd have been less lost when the screenshot didn't match. This book could have a great 3rd edition one day, if it gets written a bit more thoroughly/carefully and tells you how to optimize better using primarily Google's tools.
3.0 out of 5 stars
Weak on AdWords, great on advertising,
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This review is from: Ultimate Guide to Google Ad Words: How To Access 100 Million People in 10 Minutes (Paperback)
If you already know AdWords, this book is great. It will help you improve the effectiveness of your ad campaigns. However, if you never used AdWords, this book will not show you how to use the tool. I was expecting a book on how to use various advanced features of AdWords and was very disappointed on that account. On the other hand, I am quite glad I read it because it will improve the quality of my AdWords practice.
5.0 out of 5 stars
How to pursue business opportunities available at "THE benchmark for advertisers and information providers",
By
This review is from: Ultimate Guide to Google Ad Words: How To Access 100 Million People in 10 Minutes (Paperback)
Although this book's subtitle specifies a worthy objective (i.e. "How to Access 100 Million People in 10 Minutes") and will no doubt help to sell copies, the fact remains that the journey to achieve that objective will require the necessary investment of resources (especially time, hopes, and effort) and the focus must be on the primary process - one that Perry Marshall and Bryan Todd cover thoroughly in the book -but also on supplementary processes suggested by chapter titles. For example, those of Chapters 1-10 in which Marshall and Todd explain how too Attract prospects and close on purchases o Build "your own autopilot marketing machine" o Build a Google campaign from scratch - the RIGHT way o Spend less and get more clicks: lay a foundation of properly organized campaigns o Develop high-quality keyword lusts to craft "killer headlines" o Write copy for Google ads that attract eyeballs, get clicks, and earn you money o Triple your CTR (i.e. clickthrough rate) and cut your bid prices by two thirds - no genius required o Triple your traffic with placement targeting and Google image ads o Create Google ads: banner ads are here to stay, and finally o Develop and use local advertising on Google ("Mostly Virgin Territory: Retailers, Restaurants, and Service Businesses Can Beat the Yellow Pages") I strongly recommend checking out the titles of Chapters 11-29 to complete your briefing on what Marshall and Todd cover, step-by-step-by-step-by-step. Then, and this is VERY important, visit the website identified on Page xi, register, obtain a password, and then gain access to a membership area with updates to the book. Be sure to Google Adwords $25 coupon code for new advertisers. The supplementary resources are too numerous to mention here. Suffice to say that, together, they offer substantial value-added benefits and thereby increase exponentially the total value of the book. Marshall and Todd know that many of those who purchase this book will need tutorial assistance. For that reason, they immediately establish a direct, personal rapport with their reader and continue it when providing additional resources at the aforementioned website. The only advice I presume to offer is in three suggestions: (1) highlight key passages (I prefer an optic yellow Sharpe ACCENT); (2) re-read chapter or at least the highlighted passages before proceeding to the next chapter; and (3) be persistent but patient.
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