Start reading Ultimate Guide to Link Building: How to Build Backlinks,... on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device


Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series)
See larger image

Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series) [Kindle Edition]

Eric Ward , Garrett French

Digital List Price: CDN$ 18.99 What's this?
Print List Price: CDN$ 27.50
Kindle Price: CDN$ 9.99 includes free international wireless delivery via Amazon Whispernet
You Save: CDN$ 17.51 (64%)

Free Kindle Reading App Anybody can read Kindle books even without a Kindle device with the FREE Kindle app for smartphones, tablets, and computers.

To get the free app, enter your e-mail address or mobile phone number.


Amazon Price New from Used from
Kindle Edition CDN $9.99  
Paperback CDN $17.24  

Customers Who Bought This Item Also Bought

Product Description

Product Description

The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.

Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.

This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

About the Author

Eric Ward is recognized as the web's leading expert on content linking strategies. Nicknamed LinkMoses, Ward has been creating linking strategies since 1993, and founded the first online publicity services for web sites, called NetPOST and URLwire, in 1994. Ward's company was hired by Jeff Bezos as the online publicist for's debut. Today, Ward helps companies create and execute linking strategies, and teaches others his techniques. He is the Chief Link Evangelist for AdGooroo, and writes a private subscriber newsletter. He also writes the LinkWeek column for industry news site, and has written for ClickZ and Ad Age Magazine. Ward has spoken at more than 125 industry conferences, and his clients have included, WarnerBros, Discovery Channel, National Geographic,, and

Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information.

Product Details

  • Format: Kindle Edition
  • File Size: 2849 KB
  • Print Length: 260 pages
  • Page Numbers Source ISBN: 1599184427
  • Publisher: Entrepreneur Press; 1 edition (March 1 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ISBN-10: 1599184427
  • ISBN-13: 978-1599184425
  • ASIN: B00BAHA0Q6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Amazon Bestsellers Rank: #112,532 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

Customer Reviews

There are no customer reviews yet on
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on (beta) 4.7 out of 5 stars  70 reviews
23 of 26 people found the following review helpful
5.0 out of 5 stars This is the new BIBLE for SEO! March 25 2013
By postureman - Published on
Format:Paperback|Verified Purchase
I received this book just a few days ago and haven't been able to put it down. I bought it based on 2 referrals, one was personally given to me over the phone from an SEO guy I pay to consult with from time to time, and the other was from Matt Cutts of Google - not directly, of course, but via the quote at the top of Mr. Ward's website. I figured anyone worthy enough to be mentioned by Mr. Cutts is certainly worthy of my attention.

I'm an inventor/entrepreneur who has to wear many hats. After creating and figuring out how to manufacture my product, the next hat I wore was "web developer/online marketer." Then, after the sites were built and converting, I put on an SEO hat in order to generate more traffic. I am by no means an expert on SEO at this point, therefore, I'm always hungry for new information.

I consider this book the new bible for SEO because it teaches just about everything you need to know and if you're an amateur, like me, it's best to learn the right way from the very beginning. OK. Enough fluff. Here are my observations about the book:
1. It teaches the proper mind-set for approaching link building. This is the most important part.
2. It suggests many wonderful SEO tools and the sources to get them. I have already downloaded a half dozen.
3. It suggests lots of fantastic sources of information about SEO. Sign up for free to these sites and you'll get email teasers, ebooks, etc that are full of great information.
4. Takes the guesswork out of implementing your stategy to get links directly from webmasters in related niches.
5. It inspired me to become a paid monthly member of "Link Moses", which looks to be the best $8/month anyone I'll ever invest in SEO. Because of the info provided on Link Moses, I revamped an old Ebook and am now putting it on Ebook submission sites to generate links and traffic. This is something I wouldn't have thought of otherwise.

All in all, this book will exponentially shorten your SEO learning curve by simplifying the art and science of link building, and, for less than $20, it's an absolute steal. I don't know him and we've never corresponded, but many thanks, Eric, my SEO hat fits much better now.

10 of 10 people found the following review helpful
5.0 out of 5 stars Not the Ultimate Guide... But Darn Close! April 2 2013
By jared rose - Published on
Format:Paperback|Verified Purchase
This book is loaded with ideas and methods for creating links to your site that can not only get it ranked in the SERPS but can also generate a huge volume of traffic from related sites in your market or industry. It's not quite the ultimate guide though because while Eric and Garrett walk you thru their processes for effective link building there are pieces or thought processes not thoroughly explained. Parts of the book reveal methods at a high level and then leave it up to the reader figure out how to apply them. Granted every market, niche, and industry are unique thus requiring different approaches, vocabulary, and assets. However it would've been extremely helpful to have 5-10 consistent examples throughout the book of major markets so the differences in approach and application of link building methods was more clear. Even without the examples though the book is excellent and a must read for anyone looking to rank their site in the SERPS and drive a lot of non-paid traffic.
14 of 17 people found the following review helpful
3.0 out of 5 stars Very interesting, useful..but short on details July 23 2013
By Ivan Kreimer - Published on
Format:Kindle Edition|Verified Purchase
When I first bought this book, I didn't know what to expect. So let me get this straight: this is a great book for both beginners and intermediates link builders.
The problem with this book is that both Eric and Garrett spend too much time explaining useless things (like how to use their Link Prospecting tool), and not enough on important things like how to create better relationships with prospects, how to do link building on international sites, how to do a good competitive analysis, etc.
It's not that they don't talk about those topics, it's just that they don't spend enough time on them. In fact, most of the topics they explain you can find them easily searching the web.
So, be prepared to skip parts of this book, because they won't be very relevant. And if you find out that you didn't know about something, search it on Google to expand that knowledge.
This book is just not enough.
4 of 4 people found the following review helpful
1.0 out of 5 stars I see that the author is applying his knowledge to gather positive Amazon reviews Sept. 14 2014
By TexatEU - Published on
Format:Kindle Edition|Verified Purchase
This was not worth the price of the purchase. I am not sure if I was looking for some more advanced or specific knowledge or techniques, but to walk away with such basic advice as "write good content" and "ask other people to link to you", albeit correct, does not make me feel I learned anything other than what you can already get from any other website, forum, or group discussing the same issues. Had I been browsing the book at a store I probably would have had a chance to check out the interior and discard it. In this case I was fooled by the positive reviews. You should not.
4 of 4 people found the following review helpful
5.0 out of 5 stars Great book on Link Building! Oct. 18 2013
By Kurt H. Scholle - Published on
Format:Paperback|Verified Purchase
I read a lot of books on business, specifically related to websites and Internet marketing, and it is such a joy to find an "oh, wow" book that you have a hard time putting down.

Ultimate Guide to Link Building is one of those books. I kinda expected it to be because I've liked every book I've read from Entrepreneur Press, and because the authors (Eric Ward & Garret French) are respected guys in the industry.

I was a little concerned that the book would be current given Google's recent updates, but I think all is good!

It's easy to understand tactics and step-by-step instructions will benefit beginner, intermediate and expert link builders considerably.

I recommend it to students in one of my courses.

Look for similar items by category