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Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series) [Kindle Edition]

Eric Ward , Garrett French
5.0 out of 5 stars  See all reviews (1 customer review)

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Product Description


Eric Ward and Garrett French have put together a solid, easy-to-read link-building primer. The book provides simple explanations and straight forward advice when it comes to building links; chapters are well outlined and flow from point to point. If you are new to link building this book is a great resource for anyone looking for tools, tactics, and case studies to learn from. - Debra Mastaler, President of Eric Ward has been a thought leader in how to build links the right way since before there even was a right way. His extensive relationship building background mixed with challenging projects has given him insights and methodologies that are advanced and increasingly necessary in today's Internet marketing world. He has brought his many years of hard fought experience to the pages of this book, and I heartily recommend it to anyone seeking to grow their skills. - Bruce Clay, CEO of International SEO firm, and author of Search Engine Optimization All-In-One for Dummies Eric Ward pioneered the practice of link building as a marketing channel and continues to be among the thought leaders of the field. His expertise and hands-on experience are virtually unmatched, and I'd recommend his book to anyone who uses links to help grow their business. - Rand Fishkin, CEO of Those who want link building done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium. - Jim Sterne,, Founder of the eMetrics Marketing Optimization Summit and Founding President and current Chairman of the Digital Analytics Association An SEO classic! This link-building book by far provides the very best advice, stories and actionable white- hat link-building tips. This is the best link-building book I have ever read! - Nick Stamoulis, Founder of SEO Firm For anyone who's been 'hit' by Panda, Penguin, or any other algorithmic update by Google, this book is a must-read. It's time to quit looking over your shoulder and start building links that will stand the test of time. Eric has been one of the foremost thought leaders on link building since before links became a dominant ranking factor, so there's no one better to train you on seeking out and acquiring the high-quality links that will bring you visibility and mindshare that go far beyond search engine results. - David Mihm,, Co-Founder of Eric Ward is the old school mac daddy link master. - Lee Odden, CEO of TopRank Online Marketing, Publisher of Eric's skill at website promotion is legendary. We've been using his services since 1995, and on more than one occasion had to work closely with our hosting service to keep our servers up under the high traffic loads that resulted from Eric's publicity! - Amy Strycula, Founder of Eric Ward has been building links and educating people on how to do it the right way since before even search engines decided links were important. Read and learn! - Danny Sullivan, Founder and Editor-in-Chief of Eric Ward is hands-down the smartest thinker in the space when it comes to link building. I guarantee this book will open up any mental blocks you've had about where to get started and set you on a path to becoming a link magnet. - Mike Grehan, Publisher of Search Engine Watch and, Producer SES International, and SEMPO Board of Directors If you're in SEO and take your job seriously, you know Eric and Garrett. When Eric and Garrett talk about link building, you listen. The only issue when they talk is-- there's too much genius to write it all down. So, when they do the writing down for you, you buy the book and read it. Twice. At least. You won't regret it. -Joost de Valk, Founder and CEO of Eric is the undisputed master of quality link building. We've worked together for years and he's frequently surprised me with new insights and little-known, and easily executed, strategies to build our customers' backlink portfolios. - Richard Stokes,CEO of and author of Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords and The Ultimate Guide to Pay-Per-Click Advertising

Product Description

The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.

Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.

This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

Product Details

  • Format: Kindle Edition
  • File Size: 5932 KB
  • Print Length: 300 pages
  • Publisher: Entrepreneur Press; 1 edition (March 1 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ISBN-10: 1599184427
  • ISBN-13: 978-1599184425
  • ASIN: B00BAHA0Q6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #127,317 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Customer Reviews

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Most helpful customer reviews
5.0 out of 5 stars Five Stars May 22 2015
Format:Paperback|Verified Purchase
it's Eric Ward and Garrett French talking about link building. What more do I need to say?
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Most Helpful Customer Reviews on (beta) 4.7 out of 5 stars  79 reviews
27 of 31 people found the following review helpful
5.0 out of 5 stars This is the new BIBLE for SEO! March 25 2013
By postureman - Published on
Format:Paperback|Verified Purchase
I received this book just a few days ago and haven't been able to put it down. I bought it based on 2 referrals, one was personally given to me over the phone from an SEO guy I pay to consult with from time to time, and the other was from Matt Cutts of Google - not directly, of course, but via the quote at the top of Mr. Ward's website. I figured anyone worthy enough to be mentioned by Mr. Cutts is certainly worthy of my attention.

I'm an inventor/entrepreneur who has to wear many hats. After creating and figuring out how to manufacture my product, the next hat I wore was "web developer/online marketer." Then, after the sites were built and converting, I put on an SEO hat in order to generate more traffic. I am by no means an expert on SEO at this point, therefore, I'm always hungry for new information.

I consider this book the new bible for SEO because it teaches just about everything you need to know and if you're an amateur, like me, it's best to learn the right way from the very beginning. OK. Enough fluff. Here are my observations about the book:
1. It teaches the proper mind-set for approaching link building. This is the most important part.
2. It suggests many wonderful SEO tools and the sources to get them. I have already downloaded a half dozen.
3. It suggests lots of fantastic sources of information about SEO. Sign up for free to these sites and you'll get email teasers, ebooks, etc that are full of great information.
4. Takes the guesswork out of implementing your stategy to get links directly from webmasters in related niches.
5. It inspired me to become a paid monthly member of "Link Moses", which looks to be the best $8/month anyone I'll ever invest in SEO. Because of the info provided on Link Moses, I revamped an old Ebook and am now putting it on Ebook submission sites to generate links and traffic. This is something I wouldn't have thought of otherwise.

All in all, this book will exponentially shorten your SEO learning curve by simplifying the art and science of link building, and, for less than $20, it's an absolute steal. I don't know him and we've never corresponded, but many thanks, Eric, my SEO hat fits much better now.

10 of 11 people found the following review helpful
5.0 out of 5 stars Not the Ultimate Guide... But Darn Close! April 2 2013
By jared rose - Published on
Format:Paperback|Verified Purchase
This book is loaded with ideas and methods for creating links to your site that can not only get it ranked in the SERPS but can also generate a huge volume of traffic from related sites in your market or industry. It's not quite the ultimate guide though because while Eric and Garrett walk you thru their processes for effective link building there are pieces or thought processes not thoroughly explained. Parts of the book reveal methods at a high level and then leave it up to the reader figure out how to apply them. Granted every market, niche, and industry are unique thus requiring different approaches, vocabulary, and assets. However it would've been extremely helpful to have 5-10 consistent examples throughout the book of major markets so the differences in approach and application of link building methods was more clear. Even without the examples though the book is excellent and a must read for anyone looking to rank their site in the SERPS and drive a lot of non-paid traffic.
16 of 19 people found the following review helpful
1.0 out of 5 stars I see that the author is applying his knowledge to gather positive Amazon reviews Sept. 14 2014
By TexatEU - Published on
Format:Kindle Edition|Verified Purchase
This was not worth the price of the purchase. I am not sure if I was looking for some more advanced or specific knowledge or techniques, but to walk away with such basic advice as "write good content" and "ask other people to link to you", albeit correct, does not make me feel I learned anything other than what you can already get from any other website, forum, or group discussing the same issues. Had I been browsing the book at a store I probably would have had a chance to check out the interior and discard it. In this case I was fooled by the positive reviews. You should not.
17 of 21 people found the following review helpful
3.0 out of 5 stars Very interesting, useful..but short on details July 23 2013
By Ivan Kreimer - Published on
Format:Kindle Edition|Verified Purchase
When I first bought this book, I didn't know what to expect. So let me get this straight: this is a great book for both beginners and intermediates link builders.
The problem with this book is that both Eric and Garrett spend too much time explaining useless things (like how to use their Link Prospecting tool), and not enough on important things like how to create better relationships with prospects, how to do link building on international sites, how to do a good competitive analysis, etc.
It's not that they don't talk about those topics, it's just that they don't spend enough time on them. In fact, most of the topics they explain you can find them easily searching the web.
So, be prepared to skip parts of this book, because they won't be very relevant. And if you find out that you didn't know about something, search it on Google to expand that knowledge.
This book is just not enough.
4 of 5 people found the following review helpful
5.0 out of 5 stars A must have title!!! April 6 2013
By Brian Mayo - Published on
Format:Paperback|Verified Purchase
This book really is excellent! Eric gets away from the approach of so many who just try to exploit tips and tricks that have short term focus only. The Ultimate Guide to Link Building gives a rock solid basis of how to build a long-term high authority foundation of links.
I am a subscriber to his Link Moses private email, and without question he is one of the few who really have "been there" and "done that" at the highest levels. He breaks down what works and doesn't, and more importantly why. In my opinion he does an excellent job relating strategies that are applicable to virtually every industry. It's a step-by-step guide for the newbies, and plenty of advanced techniques for the pros. And most importantly, you can feel confident when you follow his plan you won't have to be looking over your shoulder wondering if Google is going to penalize the blood, sweat, and tears you've put into your online marketing efforts.
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